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Paid Social Manager

Brooklyn, New York

Overview

At Brooklinen, we believe in delivering high-quality, thoughtfully designed soft home essentials that make life more comfortable. Our marketing team is at the forefront of innovation, ensuring our products reach and resonate with the right audience. We’re looking for a Paid Social Manager to join our dynamic, close-knit team and play a key role in optimizing and growing our paid social channels.

Reporting to our Senior Manager of Growth Marketing (Paid Social + Offline), you’ll oversee and optimize paid social campaigns across Meta, TikTok, and emerging platforms, driving revenue growth and strengthening brand engagement. You’ll collaborate closely with our Growth, Creative, and Influencer teams, as well as external partners, to execute and scale best-in-class paid social strategies.

You’ll also manage one direct report, guiding their development and ensuring the long-term success of our paid social initiatives. If you’re passionate about data-driven marketing, love staying ahead of platform trends, and have leadership experience or are eager to develop it, we’d love to hear from you!

What you’ll do

  • Own the day-to-day execution and optimization of paid social campaigns across Meta, TikTok, and testing channels.
  • Continuously analyze performance metrics and proactively adjust campaign structure, creative, landing pages, audiences, and copy to maximize results.
  • Maintain and refine reporting dashboards to provide real-time insights for the marketing team.
  • Develop and implement a robust creative and tactical testing roadmap, staying ahead of industry trends and platform updates.
  • Lead creative briefing for paid social assets to ensure impactful messaging.
  • Serve as the internal expert and primary point of contact for external platform representatives.
  • Support the Senior Manager with paid social forecasting and budget allocation strategies.
  • Manage and develop one direct report (Paid Social Associate), providing mentorship, feedback, and guidance to help them grow.

Who You Are

  • 4+ years of experience managing and optimizing paid social campaigns for a high-growth brand.
  • 1+ year of people leadership experience (preferred), with a demonstrated ability to mentor and guide team members.
  • Deep expertise in Meta and TikTok advertising, with a track record of driving engagement and revenue.
  • Strong analytical mindset, with the ability to interpret performance metrics and translate them into actionable insights.
  • Experience with marketing measurement methodologies (e.g., MTA, MMM, Incrementality testing).
  • Skilled in developing and executing creative testing strategies.
  • Proactive, adaptable, and able to manage multiple projects in a fast-paced environment.
  • Excellent communication and collaboration skills to work cross-functionally with marketing, creative, and influencer teams.
  • Experience using Smartly, Looker/BI tools, and managing direct reports is a plus.

Why You'll Love This Role

  • You’ll be part of a collaborative team that embraces experimentation and innovation.
  • Work for a brand with a strong, relatable voice, allowing for creative and engaging ad campaigns.
  • Engage directly with platform representatives and stay at the forefront of social media marketing trends.
  • Take on a leadership role, helping to mentor and grow a direct report while shaping the future of our paid social strategy.
  • Be in a fast-paced, high-impact role where your work directly influences company revenue.

Compensation & Benefits

At Brooklinen, we are committed to offering a competitive total compensation package, informed by market data that reflects our company’s size, stage, industry, and location. The base salary range for this role is $87,000–$97,000. 

Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.

Our benefits & perks include:
  • Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums.
  • Fertility Support: We provide financial support for every fertility and family-building journey.
  • Retirement Savings: A 401K plan with a 4% company match helps you build for the future.
  • Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office.
  • Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance.
  • Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support. 
  • We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon.
  • Parental Leave: All new parents receive 14 weeks of fully paid parental leave.
  • Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long.
  • Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you’ll enjoy 25 days of vacation annually.
  • Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical.
  • Hybrid Schedule: Our HQ team works in the office two days a week (between Tuesday and Thursday), with three days remote. Our office is open and inviting—come in as often as you like!
  • Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.
  • Equity: Our HQ team receives competitive equity grants, and we’d be happy to share more details about valuing this part of compensation during the interview process.

Why join us?

At our core, we’re a team that values authenticity, passion, and genuine connection. We’ve cultivated a culture where friendly, welcoming, and driven people thrive together—fueling an environment that’s collaborative and refreshingly low-ego. We’re strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture.

We believe in balancing hard work with personal well-being. Here, recharging isn’t just encouraged; it’s essential. Our workday kicks off at 10 am, we’re serious about taking vacations, and we wrap up by 3 pm on “Summer Fridays” all year long. Hanging out with teammates is just as important as unplugging to get a great night’s sleep.

Growth is in our DNA. As our company expands, we’re committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact. 

Hybrid work? Absolutely. We’re proud of our flexible HQ schedule—which is currently two days in the office, and three days remote—to support work-life balance.

But don’t just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We’re just getting started, and we’d love for you to be a part of this next chapter.

Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. 

About Brooklinen

Brooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind: To create happiness at home with products that are made to be lived in.

While you may have heard of us as “The Internet’s Favorite Sheets,” ten years later, we’re so much more than that. We design with the modern bedroom in mind – a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations.
 
Our products are that good. But don’t take it from us alone: Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times’ Wirecutter, and many more. 

Our Interview Process

  • Initial Interview:
    • Recruiter
  • First Round:
    • Senior Growth Marketing Manager 
  • Second Round:
    • Project Review with Senior Growth Marketing Manager and Director, Growth Marketing
    • Interview with Director, Growth Marketing 
  • Final Round: 
    • Director of Recruiting
    • VP of Digital Marketing and Media 

Note for recruiting agencies: We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly!

#LI-Hybrid #LI-KR

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