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Head of Beauty / Senior Director, Commercial

New York

Overview

The Business of Fashion (BoF) is looking to hire an experienced commercial strategist and business development leader in a newly created role - Head of Beauty, Commercial - leading the commercial growth of The Business of Beauty. Today, The Business of Beauty has 125,000 newsletter subscribers, an annual flagship event in The Global Beauty Forum and an annual programme supporting beauty entrepreneurs, The Global Beauty Awards. This person will be charged with ambitious sales targets to grow revenue across all product lines including subscription products, experiential and events, professional services as well as media and advertising. 

This is a unique opportunity to helm a new and strategically important business inside of a growing company. The ideal candidate is an accomplished sales leader with deep and meaningful relationships in the beauty and wellness industries. This role will report to BoF’s Chief Business Officer. 

Who Are We?

The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Our mission: to open, inform and connect the global fashion and beauty industries.

Serving members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.

Over time, our pioneering approach has made BoF the fashion industry’s leading source of business intelligence, and one of its most respected and influential voices, simply because you won’t find BoF’s original reporting, analysis and advice anywhere else. The Business of Beauty brings the same kind of agenda-setting coverage to the beauty and wellness space. Today, our talented team of correspondents, editors, analysts, engineers, designers, marketers and more numbers more than 100 people in London, New York, Paris and Milan.

The Business of Fashion introduced The Business of Beauty in 2023, led by Executive Editor Priya Rao. We believe that the beauty industry needs a modern, globally-minded B2B publication that does more than simply cover the news, offering in-depth analysis and consultative-style advice. Since its launch, The Business of Beauty has fast become the beauty industry’s first read of the day. The Business of Fashion introduced The Business of Beauty in 2023, led by Executive Editor Priya Rao. We believe that the beauty industry needs a modern, globally-minded B2B publication that does more than simply cover the news, offering in-depth analysis and consultative-style advice. Since its launch, The Business of Beauty has fast become the beauty industry’s first read of the day. 

Commitment to Diversity

BoF is committed to building a diverse workforce and we are proud to be an Equal Opportunities employer. All applicants and employees receive equal treatment regardless of race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, gender, age, disability, marital or civil partner status, pregnancy or maternity.

Commitment to Inclusivity

BoF is committed to building an inclusive environment where everyone can bring their authentic selves to work and reach their full potential within their roles using a growth mindset. We are committed to creating an inclusive culture for our employees globally.

Commitment to Accessibility

BoF is committed to providing an accessible environment for all applicants throughout any stage of the recruitment process, by removing any barriers to ensure we offer a process that gives all of our applicants an opportunity to shine.

We will work with you to understand what adjustments you may need in the recruitment process to ensure you are able to perform at your best and we want to create a safe space to support this. Should you require any particular adjustment to be made, please let the Talent Specialist who is managing your application know when you are contacted for an interview, so we can consider how best we can support you with this.

 Who You Are

  • Experience in a senior commercial or business development role within the beauty, wellness, or related sectors (advertising, media, etc.).
  • Proven track record of driving revenue growth and securing high-value partnerships with either top-tier beauty and wellness brands or non-endemic clients activating within the beauty industry
  • Deep understanding of the beauty and wellness industries, with a strong network of relationships with key industry stakeholders.
  • Exceptional negotiation, communication, and interpersonal skills with the ability to close complex deals.
  • A passion for beauty, wellness, and emerging trends in the space.
  • Experience working cross functionally and an excellent collaborator leading with a growth mindset 
  • Ability to thrive in a fast-paced, dynamic environment and a transatlantic company, while maintaining a strategic and long-term outlook.

Preferred Qualifications:

  • Experience in media, publishing, or digital platforms focused on beauty, wellness, or lifestyle.
  • Existing relationships with major beauty, wellness, and lifestyle brands.
  • Familiarity with media planning, digital advertising, and content partnership models.
  • Understanding of global markets and regional trends in beauty and wellness.

What We Need You To Do 

As the Head of Beauty - Commercial, you will be responsible an ambitious annual sales target, developing global partnerships that are significant in revenue terms, scalable in terms of their long-term potential, and strategic in the sense that they support the growth of The Business of Beauty’s existing marketing products and events as well as identifying new growth opportunities. 

This role will lead the our commercial beauty growth and collaborate cross functionally across all commercial product lines within the business  including BoF Professional corporate subscriptions, BoF Careers global recruitment network, BoF Insights advisory and Brand Partnership that encompasses digital advertising, branded content and event sponsorships. 

You’ll get to work on a fast-growing business and have a direct tangible impact on its success each and every day. You will conceive, plan and execute commercial partnerships that create a significant return on investment for the BoF and Business of Beauty communities and for its partners.

In this sales-driven role you will be expected to leverage your existing relationships as well as build new relationships with the most important companies in the beauty and wellness industries and non-endemic industries such as tech, real estate, travel, hospitality and spirits. As such you must be able to work at a strategic level, generating bold and imaginative partnership ideas that sit at the intersection of BoF’s strategic needs and those of our potential partners.

This role does not have a direct report in its first year and you will be expected to run your deals from concept to contract. With a growth mindset, we expect you to not just define the strategy, but take it to market, creating your own proposals and working the deals through a completed contract. 

Key Responsibilities:

  • Revenue Generation & Strategy Development:
    • Develop and execute a comprehensive commercial strategy to drive revenue growth across beauty and wellness verticals, including digital advertising, events, content partnerships, and sponsorships.
    • Identify and pursue new business opportunities within the beauty and wellness sectors, contributing to BoF’s core commercial products and services 
    • Build and lead a robust sales pipeline by cultivating relationships with key decision-makers at beauty brands, wellness companies, and agencies.
    • Lead the negotiation and structuring of key deals and contracts, ensuring alignment with company objectives while maximizing profitability.
  • Client Relationship Management:
    • Serve as the primary point of contact for key beauty and wellness clients, maintaining and nurturing long-term partnerships.
    • Work closely with internal teams to craft tailored advertising, content, and sponsorship proposals that resonate with client goals.
    • Ensure the successful execution and delivery of campaigns, measuring performance and delivering actionable insights to clients to foster long-term loyalty.
  • Cross-Functional Leadership:
    • Collaborate with commercial, events and delivery teams to develop innovative offerings that appeal to beauty and wellness brands.
    • Work closely with leadership to set track progress, and adjust strategies as needed to meet and exceed goals.

 You Will Know You’re Successful When…

  • Responsible for achieving a personal sales goal ($1.2M+), managing sales pipeline and closing new business via strategic partnerships within the beauty and wellness industries
  • Secure strategic partnerships that support BoF’s core products including subscriptions, experiential, professional and marketing services 
  • Leverage your existing beauty and wellness  industry network of senior executives to grow and up-sell The Business of Beauty’s commercial products and services
  • Collaborate cross functionally with the other sales and partnerships teams, ensuring revenue and community experience is maximised 
  • Create partnerships that unlock new value and tap into new audiences feeding into our strategic platform for the members of the global beauty and wellness community
  • Expand The Business of Beauty’s partner portfolio across key verticals - in addition to beauty, and wellness, tapping into non-endemic verticals such as technology, retail, travel and automotive 
  • You have grown The Business of Beauty to be a sustainable business that profitably contributes to BoF’s overall bottom line.
  • You are a trusted BoF and Business of Beauty “ambassador” among industry professionals

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