Social and Community Manager
At Caribou, we care about giving people financial freedom so they can focus on what’s most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $115/month on their car loans while protecting their investment long term.
Caribou is led by leaders from the technology, automotive, and finance industries. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.
About the Role
As our Social and Community Manager, you will be the voice of Caribou across all social channels and review sites. You'll be responsible for creating content that resonates, building community engagement, and managing two-way conversations — celebrating positive feedback and thoughtfully addressing concerns. You’ll work closely with the Marketing, Content, Customer Support, and Sales teams to ensure every interaction reflects our brand values and delivers an excellent customer experience. In this role, you will:
Social Media Management
- With guidance from creative director and editorial lead, own the social content calendar, planning, and scheduling across key platforms: Instagram, Facebook, X (Twitter), TikTok, LinkedIn, and YouTube.
- Integrate and support editorial content and marketing campaign extensions to amplify through social media.
- Create, write, and post engaging content that brings our brand voice and values to life.
- Monitor social trends and emerging conversations to develop timely, relevant social content that resonates with our target audience.
- Test and optimize post performance to improve engagement, reach, and follower growth.
- Track and report social media reach and engagement metrics.
- Keep abreast of social media best practices and industry trends to ensure the social strategy remains current and adapts to changes.
Community Engagement
- Collaborate with Customer Support and Sales to respond to reviews, answer questions, engage in conversations, and share helpful resources to guide customers through their journey.
- Manage and report on social campaigns
- Respond to customer comments and questions on social channels.
- Maintain engagement and build positive relationships with potential customers, current customers, and the wider community by managing interactions across various social media channels as needed.
- Actively seek opportunities to surprise and delight customers and turn positive experiences into brand advocacy.
This role may work remotely from a state where Caribou operates with a preference for the Chicago IL, Denver, CO, or Phoenix, AZ markets.* Alternatively this role can be based out of our Caribou office in Denver, CO
About You
- 3-5 years of experience managing social media and online community engagement for a consumer-facing brand. Experience in financial services, fintech, or other regulated industries is a plus.
- Exceptional writing skills with a knack for creating engaging, customer-friendly content.
- Strong understanding of major social media platforms and community-building strategies.
- A genuine interest and experience in automotive,financial services content or similar space
- Experience handling public facing customer communications, including responding to both positive and negative feedback.
- Comfortable working cross-functionally with Marketing, Customer Support, and Sales teams.
- Highly organized, detail-oriented, and able to manage multiple conversations and priorities simultaneously.
- Experience with social media management tools (e.g., Sprout Social, Hootsuite) and review management platforms (e.g. Trustpilot, Google, etc.).
- A passion for helping customers and building strong, authentic brand relationships.
How We will take care of you
Everyone at Caribou is a valued team member. Our compensation and benefits package includes:
- Competitive compensation: $82k-$103k
- Eligible for annual performance based bonus
- Equity options
- 401k savings program
- Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents.
- Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance.
- Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
- Up to $1,000 per year for eligible professional development expenses.
We come from all walks of life and are joined together by our shared values, which guide our work and how we work together.
- Give a damn. What we’re doing matters. We show up determined to deliver results, and we love it.
- Velocity. We’re intentional about where we’re going and we race towards it.
- Make the assist. We have diverse strengths. We offer and ask for help so we all win.
Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment.
*Caribou does not currently have employee operations in AL, AK, AR, CT, DE, GA, HI, IA, ID, IN, KS, KY, ME, MI, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, PA, RI, SC, SD, TN, UT, VT, WV, WY.
Create a Job Alert
Interested in building your career at Caribou Financial? Get future opportunities sent straight to your email.
Apply for this job
*
indicates a required field