Back to jobs
New

Lead Product Marketing Manager - Competitive Intelligence

New York, NY

The Company You’ll Join

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.

Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on Competitive Intelligence, you'll work to: 

  • Own competitive analysis for the Carta competitor set
  • Anticipate and communicate changes in the competitive landscape
  • Advise on strategic pricing decisions and structure for products, bundles and promotions
  • Integrate a wide range of competitive data points and complex market landscape to build crisp competitive messaging and content to help us win in market
  • Leverage your strong skillset in product analysis, strategy, product marketing, and sales support to produce competitive research, writing, positioning, data analysis and operational support and determine optimized channels and formats for distribution
  • Partner with peers in Product Marketing to infuse competitive positioning into product launches and sustaining motions
  • Work with GTM/Enablement  to build effective competitive sales strategies and develop optimized assets including product demonstrations, collateral, and comparative positioning on marketing surfaces
  • Collaborate with the Brand team to develop ongoing brand positioning that aligns with competitive market positioning and shifts 
  • Strengthen value propositions and differentiation and guide how we bring to market through sales and marketing channels
  • Engage directly with customers to understand and synthesize competitive positioning
  • Leverage external market data to identify opportunities, guide decisions, and measure the performance of go-to-market activities
  • Collaborate closely with cross-functional teams, including Product Marketing, Product, Sales, Customer Success and Enablement, to produce insightful POVs and strategic programs to drive success
  • May offer high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed)
  • Engage with vendors (eg G2) and analysts (eg Gartner) on Carta positioning in owned/earned channels 
  • Support the delivery of regular insights for company-wide briefings and department specific updates (Town Halls, C-staff meetings, Sales Kickoff, etc) to deliver actionable and impactful insights and recommendations
  • Demonstrate executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, customers and partners

The Team You'll Work With

Over 40,000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event. The marketing team at Carta is the driving force behind getting products to market - and keeping them there. We love connecting users with products and experiences they love.

As a member of Carta’s marketing team, you will be connecting users to the products they build their companies on. The ultimate role of a GTM product marketer is to bring messaging and positioning to life with customers and prospects. As a product marketer you are an expert on the user and their needs.

About You

A successful Lead Product Marketing Manager for this role would likely have:

  • At least 5 years hands-on in a competitive intelligence role
  • Preferably, SaaS fintech experience
  • Deep experience with distilling complex competitive landscapes into compelling analysis, stories and presentations
  • Strong analytical and critical-thinking skills
  • Executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, and customers

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: 

  • $176,800 - $208,000 salary in New York, NY

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. 

Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy. Please note that all official communications from us will come from an @carta.com domain.

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...

While we encourage people to use AI systems during their role to help them work faster and more effectively, please do not use AI assistants during the application and interviewing process. We want to understand your personal interest in Carta without mediation through an AI system, and we also want to evaluate your non-AI-assisted communication skills. Please indicate 'Yes' if you have read and agree.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Carta’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.