Graduate Product Marketing Coordinator
WE EXIST TO IMPROVE THE PERFORMANCE OF ATHLETES AND TEAMS
Our mission is to improve the performance of athletes and teams, which we do by engineering the premier technology platform for sport. We've been at the forefront of sports technology and science since 2006 - we don't just work in the sporting industry, we are actively changing its future. Our solutions are designed to help athletes and coaches “play smart” in a world where 1% can literally mean the difference between winning and losing.
We work with over 3,000 teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics. Our solutions include wearable technology, video analytics, and athlete monitoring solutions, and we are passionate about helping sports organizations at all levels to better scout, recruit, teach, and win.
About the Role
Are you fascinated by what makes people tick? Do you love solving problems, making connections, and figuring out why people choose one thing over another?
We’re looking for a Product Marketing Coordinator to join our Product Marketing team. This is not just an entry-level role, it’s your chance to learn how technology, storytelling, customer behaviour, and data come together to shape how products succeed in the market.
You’ll learn by doing: supporting launches, creating content, analysing data, and uncovering insights that help us connect with customers in meaningful ways. Along the way, you’ll develop the skills that form the backbone of a career in product marketing: understanding human behaviour, turning features into stories, and using evidence to guide decisions.
This role is perfect if you’re curious, organised, and eager to roll up your sleeves. You don’t need prior experience, just the drive to learn, ask questions, and explore how ideas and insights influence people.
What You’ll Do
- Profile Customers & Competitors
- Research what drives customer decisions and behaviours, and share insights with the team.
- Track competitors’ moves and market trends, helping us stay one step ahead.
- Learn how to turn raw information and data into stories and strategies.
- Shape Go-to-Market Launches
- Support launches for new products and features, coordinating the details that make them successful.
- Help prepare launch packs for Sales and Customer Success, ensuring they have the right tools and messages.
- Discover how positioning, storytelling, and insights influence adoption and growth.
- Build Sales Tools & Stories
- Draft and maintain sales enablement materials such as case studies, battlecards, and presentations.
- Support product content creation (blogs, guides, customer success stories) that bring our products to life.
- Ensure the right story, backed by data and insights, reaches the right person at the right time.
- Drive Product & Feature Adoption
- Support initiatives designed to help customers discover and use new products and features effectively.
- Analyse usage data and customer feedback to identify adoption patterns, gaps, or opportunities.
- Collaborate with Product and Customer Success to create guides, content, and in-product messaging that drive faster and deeper adoption.
- Share insights with the wider team on what encourages or blocks adoption.
5. Support Customer Retention
- Work with the Product Marketing and Customer Success teams to support strategies that increase satisfaction and loyalty.
- Help develop materials and campaigns that highlight ongoing product value to customers.
- Track signals of churn risk (e.g. drop-off in usage) and support initiatives designed to strengthen customer relationships.
- Contribute insights into what drives customer loyalty and long-term engagement.
- Performance Tracking
- Collect and organise data from campaigns, sales enablement tools, and customer feedback.
- Analyse patterns and performance to uncover insights about what’s working and what isn’t.
- Turn numbers into simple, actionable recommendations that influence messaging, adoption, and product strategy.
- Collaborate & Grow
- Work closely with Product, Sales, and Customer Success to see how insights become execution.
- Be part of cross-team projects that give you exposure to different parts of the business.
- Take part in regular learning sessions and mentorship to accelerate your development.
What You’ll Bring
- A genuine curiosity about people: what they value, how they decide, and why they behave the way they do.
- A strong interest in technology, not just as tools, but in how innovations change behaviour, solve problems, and create new opportunities for businesses and customers.
- An analytical mindset with the ability to interpret data and develop insights that guide action.
- A problem-solving approach and the ability to make connections across ideas, teams, and projects.
- Strong organisation, communication, and attention to detail.
- A willingness to ask questions, try new things, and learn by doing.
- A bachelor’s degree in Marketing, Business, Communications, Psychology, or equivalent experience.
- Familiarity with office software (Google Suite, Microsoft Office); exposure to tools like Salesforce, HubSpot, Seismic, Google Analytics, Canva, or Figma is a plus.
- Any relevant experience, internships, side projects, volunteering, or student work, is valued.
What Success Looks Like
You’ll know you’re making an impact when you can point to:
- Launch Readiness: GTM tasks and assets delivered on time and to a high standard.
- Sales Enablement Adoption: Sales teams actively using updated decks, battlecards, and case studies.
- Content Engagement: Positive engagement with product content (blogs, guides, case studies).
- Product Adoption & Retention: Evidence that customers are adopting new features, staying engaged, and continuing their relationship with us.
- Data-Driven Insights: Clear reports with actionable insights shared back into the team.
- Customer Understanding: Demonstrated ability to bring fresh perspective on what drives behaviour and adoption.
Why This Role is Different
Most entry-level marketing roles teach you tactics. This one teaches you how to think.
You won’t just learn how to update a website or run a campaign, you’ll learn how to understand people, analyse data to uncover insights, and craft stories that connect products to the real world. These are the skills that make great product marketers, and they’ll serve you throughout your career.
Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet!
Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent that can add to our team culture, those who actively contribute and who are excited about what they do.
All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role
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