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Director, Web & Digital Marketing Platforms

MASSACHUSETTS - HYBRID

Who we are...

Cell Signaling Technology (CST) is a different kind of life sciences company, one founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery.

Helping researchers find new solutions is our main mission every day, but it's not our only mission. We're also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities, while seeking to minimize their environmental impact. That's why we joined 1% for the Planet as its first life science member, and have committed to achieving net-zero emissions by 2029.

This is a hybrid position. Must be a commutable, local distance to Danvers, Massachusetts.

The role...

The Director of Web, Digital Marketing & Platforms reports to the Sr. VP of Global Marketing and is responsible for the development and execution of CST’s overall web vision & strategy. This key leadership role will oversee a team of Digital Marketing professionals and Platform Owners, focusing on developing, managing, and optimizing CST’s digital presence. The Director will drive awareness, engagement, e-commerce, and business growth in support of the Company's strategic objectives by orchestrating web workstreams across Marketing, Commercial Operations, and IT. This includes overseeing taxonomy, content strategy, PPC & SEO optimization, and relevant metrics, as well as spearheading the commercial deployment and integration of Digital Asset Management (Bynder), Product Information Management (STEP), and Marketing Automation (HubSpot) platforms. The role will be instrumental in creating a cohesive digital ecosystem that leverages these platforms to enhance the company's online presence, streamline operations, and drive business growth.

You'll have the opportunity to drive...

Strategy Development and Execution

  • Roadmap Creation: Develop and implement a comprehensive multi-year roadmap for web and digital marketing (email, SEM/SEO) that aligns with the overall business objectives of developing a best-in-class web and digital presence for reagent antibodies.
  • Integration Initiatives: Drive the integration of web and digital marketing automation initiatives across various platforms (e.g., websites, social media, email marketing, SEO/SEM, CRM, analytics).

Web & Digital Marketing Data Strategy

  • Data Framework: Establish a robust data strategy and taxonomy framework for website content to enhance organization, accessibility, and searchability.
  • Data Governance: Build a governance model to ensure effective data integration and management across digital marketing platforms, promoting consistency and scalability.

Team Leadership and Collaboration

  • Team Development: Lead and mentor a team of Product Owners and digital marketing professionals, providing guidance and support to achieve departmental goals.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams (e.g., Sales, Commercial Operations, Marketing, Product Development, IT) to ensure alignment and integration of digital platform efforts.
  • Project Management: Provide project management support to ensure the execution of the web roadmap and workstreams.

Website Management

  • Website Oversight: Direct the design, development, and maintenance of company websites to ensure they are state-of-the-art, user-friendly, and optimized for UX, e-commerce, search engines, and AI.
  • Technical Proficiency: Leverage a strong understanding of web and martech stack technologies (CMS, e-commerce platforms, etc.) to maximize digital marketing effectiveness.

Automated Digital Marketing

  • Platform Optimization: Oversee the optimization and maintenance of the marketing automation platform, ensuring optimal performance and functionality.
  • Database Growth: Expand the customer database and implement audience segmentation strategies to tailor campaigns, enhancing relevance and effectiveness.
  • Campaign Execution: Direct the development and implementation of automated digital marketing campaigns, utilizing analytics to measure effectiveness and drive improvements.

SEO/SEM Management

  • SEO Strategy: Lead the creation and execution of SEO strategies to enhance organic search rankings and increase website traffic.
  • SEM Oversight: Manage SEM campaigns, including PPC advertising, to ensure optimal return on investment.

Data Analytics and Reporting

  • Performance Monitoring: Utilize web analytics tools (e.g., Google Analytics) to track website performance and user engagement.
  • Insight Generation: Produce regular reports on digital marketing metrics, providing actionable insights to senior management.

Vendor and Budget Management

  • Vendor Relations: Manage relationships with external vendors and agencies to support web and SEO/SEM initiatives.
  • Budget Oversight: Oversee the digital platforms budget, ensuring efficient allocation of resources.

Compliance and Regulatory Adherence

  • Regulatory Compliance: Ensure all digital marketing activities comply with industry regulations (e.g., GDPR, CCPA) and internal policies.
  • Industry Awareness: Stay informed on changes in digital marketing regulations and best practices within the Life Sciences sector.

Who you are and what you bring to the team...

  • Education: Bachelor’s degree in Life Science or a related field (Master’s degree preferred).
  • Experience: 8-10 years of digital marketing experience in the Life Science industry, with a focus on web, digital marketing & platforms.
  • Leadership Skills: Proven ability to build and lead cross-functional teams collaboratively.
  • Strategic Success: Demonstrated success in developing and executing global web strategies, including building and updating e-commerce websites in the life science reagent sector.
  • Technical Expertise: Strong technical skills in data management, product taxonomy development, SEO, SEM, and digital marketing tools.
  • Analytical Skills: Proficient in using analytics tools (e.g., Google Analytics, Tableau) to inform business decisions.
  • Martech Proficiency: Comprehensive understanding of web/martech stack, including email automation, DAM & PIM platforms.
  • UX Knowledge: Strong grasp of UX design principles and human-computer interaction concepts.
  • Campaign Management: Experience managing e-commerce websites and executing automated digital marketing campaigns.

What we offer....

At Cell Signaling Technology (CST) we recognize that people will always be our most important asset. Providing a safe, inclusive, and stimulating working environment that understands the importance of diversity, human dignity and meaningful work is as important as establishing company policies that incorporate excellent health insurance and pay benefits. We recognize that development of people is the key to their happiness and thus ensure every employee has impactful discussions with their manager and develops actionable performance and professional development plans. Lastly, we are committed to engaging and supporting our employees in committees and philanthropy that benefit their local communities and environment through community investment programs.

Benefits

  • Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
  • Vision Insurance
  • Life Insurance, Short and Long Term Disability
  • Flexible Spending accounts
  • 401(k) Plan with 6% match
  • Tuition Reimbursement
  • Generous PTO package
  • Parental Leave
  • Pet Insurance
  • Employee Assistance Program
  • Onsite Subsidized Cafeteria
  • Free Parking

Cell Signaling Technology (CST) is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, status as a veteran or as a member of the military or status in any group protected by applicable federal or state laws.

AGENCIES

All resumes submitted by search firms/employment agencies to any employee at Cell Signaling Technology (CST) via email, the internet or in any form and/or method will be deemed the sole property of CST, unless such search firms/employment agencies were engaged by CST for this position and a valid agreement with CST is in place. In the event a candidate who was submitted outside of the CST agency engagement process is hired, no fee or payment of any kind will be paid.

If you are a California resident, more details on how we process your personal information can be found here.

 

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