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MarCom Manager: APAC

DANVERS, MA

Who we are...

Cell Signaling Technology (CST) is a different kind of life sciences company, one founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery.

Helping researchers find new solutions is our main mission every day, but it's not our only mission. We're also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities, while seeking to minimize their environmental impact. That's why we joined 1% for the Planet as its first life science member, and have committed to achieving net-zero emissions by 2029.

The role...

The MarCom Manager: APAC, will spearhead Cell Signaling Technology (CST) marketing initiatives across the Asia-Pacific region, including South Korea, Australia, New Zealand, Singapore, and India. This critical role is vital for driving growth and expanding market presence. The MarCom Manager: APAC will develop and implement targeted marketing programs in collaboration with cross-functional teams, including marketing and sales. A key responsibility is to formulate regional go-to-market strategies that align with global objectives while adapting to local customer needs, segment dynamics, and market trends.

Reporting to the Senior Director of Marketing Communications, the MarCom Manager: APAC will work closely with the Director of APAC Sales and regional teams, including distributors, to ensure marketing efforts effectively support and enhance sales objectives. The ideal candidate will have a deep understanding of the life sciences industry within the APAC region and a proven track record in developing and executing regional marketing strategies.

You'll have the opportunity to drive...

  • Campaign Development: Create and implement regional marketing strategies specifically designed for life science researchers, ensuring alignment with global initiatives and responsiveness to local market nuances.
  • Digital Strategy: Support local digital marketing efforts, including working with local 3rd party platforms, social media (example: Kakao & Naver) and PPC campaigns, to enhance brand visibility and engagement.
  • Event Management: Organize and support regional conferences and vendor shows to showcase CST’s offerings and engage with key stakeholders.
  • Marketing Materials: Plan, develop, produce, and maintain a diverse range of marketing materials and event deliverables, including collateral, emails, landing pages, and booth designs.
  • Sales Enablement: Develop local sales tools and training materials that convey CST’s value proposition while executing promotions and lead generation programs to drive sales opportunities.
  • Collaboration: Act as the primary liaison for the APAC sales team and global marketing team members, fostering strong collaborative relationships to enhance overall marketing effectiveness.
  • Performance Analysis: Contribute to the development of marketing effectiveness dashboards, tracking key performance indicators (KPIs) to evaluate impact and return on investment (ROI).
  • Market Research: Conduct regular research to identify key trends, opportunities, and competitive landscapes unique to the APAC life sciences sector.
  • Quality Assurance: Ensure high standards of quality through meticulous proofreading and approval processes for all marketing materials.
  • Budget Management: Oversee the marketing program budget for the APAC region, prioritizing and allocating resources for maximum effectiveness.
  • Impact Measurement: Forecast and measure the impact of demand generation activities on the sales pipeline, continuously adjusting tactics and strategies as needed.
  • Agency Management: Manage relationships with relevant agency partners to support marketing initiatives.
  • Additional Duties: Perform other related duties as assigned, demonstrating flexibility to address emerging needs and opportunities in the dynamic APAC market.

Who you are and what you bring to the team...

  • Educational Background: Bachelor’s or Master’s degree in Life Sciences or a related discipline.
  • Experience: A minimum of 5+ years of Life Science marketing experience, APAC region experience strongly preferred. Proven experience working with commercial teams and distributors in the APAC market.
  • Analytical Skills: Strong analytical skills with the ability to leverage data for business impact.
  • Influence and Collaboration: Demonstrated ability to influence cross-functional initiatives and drive business outcomes.
  • Flexibility: Willingness to work outside standard business hours to facilitate collaboration with a global marketing team and APAC regional team.
  • Communication Skills: Excellent written and verbal communication skills, along with strong organizational capabilities and attention to detail.
  • Self-Motivation: Self-motivated, with the ability to manage multiple priorities and projects in a fast-paced, evolving environment.

Ideally, you have...

  • Google Analytics Individual Qualification (GAIQ) certification preferred
  • Experience forecasting, managing budgets, allocating and optimizing spend across tactical channels
  • Working knowledge of channel and B2B marketing programs
  • Proficiency in Korean language a plus, but not required
  • Computer proficiency, Apple Google Suite preferred, but not required
  • Familiarity with Hubspot and Salesforce a benefit but not required

Physical Conditions/Physical Requirements...

  • 100% Remote; Need to be a commutable distance to Danvers, MA
  • Up to 25% Travel
  • Needs to visit HQ for meetings up to 4X year 

What we offer....

At Cell Signaling Technology (CST) we recognize that people will always be our most important asset. Providing a safe, inclusive, and stimulating working environment that understands the importance of diversity, human dignity and meaningful work is as important as establishing company policies that incorporate excellent health insurance and pay benefits. We recognize that development of people is the key to their happiness and thus ensure every employee has impactful discussions with their manager and develops actionable performance and professional development plans. Lastly, we are committed to engaging and supporting our employees in committees and philanthropy that benefit their local communities and environment through community investment programs.

Benefits

  • Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
  • Vision Insurance
  • Life Insurance, Short and Long Term Disability
  • Flexible Spending accounts
  • 401(k) Plan with 6% match
  • Tuition Reimbursement
  • Generous PTO package
  • Parental Leave
  • Pet Insurance
  • Employee Assistance Program
  • Onsite Subsidized Cafeteria
  • Free Parking

Cell Signaling Technology (CST) is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, status as a veteran or as a member of the military or status in any group protected by applicable federal or state laws.

AGENCIES

All resumes submitted by search firms/employment agencies to any employee at Cell Signaling Technology (CST) via email, the internet or in any form and/or method will be deemed the sole property of CST, unless such search firms/employment agencies were engaged by CST for this position and a valid agreement with CST is in place. In the event a candidate who was submitted outside of the CST agency engagement process is hired, no fee or payment of any kind will be paid.

If you are a California resident, more details on how we process your personal information can be found here.

 

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