Back to jobs
New

Director, AI Marketing

Holmdel, New Jersey, United States

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction. 

CentralReach is seeking a Director of AI Marketing to define and execute how we bring AI capabilities to market as part of the CentralReach platform. 

This role sits at the intersection of product, technology, marketing, and market strategy, helping shape how AI-powered capabilities are positioned, adopted, and understood across the healthcare industry. As an individual contributor, this role combines strategic ownership with hands-on execution — from developing the narrative for AI across the platform to driving go-to-market initiatives, thought leadership, and adoption across our customer base. 

This role reports to the Chief Marketing Officer and partners closely with Product Marketing, which leads launch execution and product-level assets. The Director of AI Marketing focuses on ensuring AI capabilities are brought to market through a cohesive strategy and narrative rather than individual product launches. 

The ideal candidate has experience marketing AI-powered capabilities, AI agents, or machine learning–driven products and understands how to translate emerging technologies into clear customer value. 

 

Key Accountabilities: 

Define the AI Positioning and Narrative for CentralReach 

  • Define how AI and agent-based capabilities are positioned and communicated as part of the CentralReach platform. 
  • Develop the messaging framework for AI-powered capabilities and products 
  • Translate complex AI functionality into clear customer value 
  • Ensure consistent AI messaging across launches, product marketing, and customer communications 
  • Partner with Product Marketing to bring positioning to life across product assets and campaigns 

Lead Go-To-Market Strategy for AI Capabilities 

  • Define how CentralReach introduces and commercializes AI capabilities. 
  • Develop go-to-market strategies for new AI capabilities and products 
  • Identify target customer segments and adoption pathways 
  • Partner with Product Marketing and Demand Generation to support successful launches 

Drive AI Adoption and Cross-Sell  

  • Develop strategies that expand adoption of AI capabilities across existing customers. 
  • Identify opportunities to introduce AI capabilities to current customers 
  • Develop messaging and programs that support AI adoption 
  • Partner with Sales and Customer Success to support expansion and cross-sell initiatives 

Ensure a Cohesive AI Narrative Across Products 

  • Ensure AI capabilities are brought to market through a cohesive story rather than individual product launches. 
  • Align messaging and positioning across multiple AI capabilities and launches 
  • Ensure new AI products reinforce the broader AI narrative for CentralReach 
  • Support packaging, bundling, and workflow-based storytelling across AI capabilities 
  • Serve as a strategic partner to product leadership on AI innovation. 

Lead AI Thought Leadership and Industry Narrative 

  • Position CentralReach as a recognized voice in the evolving role of AI in healthcare. 
  • Develop the company’s point of view on AI’s impact on healthcare operations and provider workflows 
  • Create strategic content and narratives that elevate CentralReach’s perspective on AI innovation 
  • Support executive speaking opportunities, media engagement, and industry visibility 

 

Ideal Candidate Background 

The ideal candidate has experience bringing AI-powered capabilities to market within a technology platform and enjoys operating at the intersection of product, marketing, and emerging technology. 

They are equally comfortable shaping how new technologies are positioned in the market and rolling up their sleeves to execute the programs that bring them to life. 

This role is well suited for someone who has: 

  • Helped bring AI-powered features or products to market at a SaaS or technology company 
  • Experience translating complex technical capabilities into clear customer value 
  • Worked closely with product and engineering teams to commercialize new innovations 
  • Built narratives and go-to-market strategies around emerging technologies such as AI, automation, or data-driven products 
  • Thrives in environments where they can both define strategy and execute key initiatives themselves 

Desired Skills and Experience: 

  • 8–12+ years of experience in product marketing, platform marketing, or related roles 
  • Experience marketing AI-powered, machine learning, or automation-driven capabilities or products 
  • Proven ability to develop positioning, messaging, and go-to-market strategies for emerging technologies 
  • Strong ability to translate complex technical functionality into clear customer value 
  • Experience working cross-functionally with product, engineering, sales, and marketing teams 
  • Excellent communication, storytelling, and strategic thinking skills 

 

#LI-Hybrid

Base Salary Range

$125,000 - $175,000 USD

Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.  

Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.

We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.

Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers.  

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in CentralReach’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.