Job Application for Senior Product Marketing Manager - Lineup Systems at Chartbeat, Inc.

Tubular and Lineup have partnered with Chartbeat to help you grow reach and revenue for your content.

Chartbeat’s (www.chartbeat.com) mission is to help content creators around the world better connect with their audiences.

In 2023, Chartbeat joined forces with Tubular, the leader in global social video intelligence and measurement, and Lineup Systems, the leading global provider of media sales technology. Together, we’re expanding the ecosystem of insights we provide to enterprise content creators who are developing audiences and revenue streams across channels. We now serve more than 1,000 brands globally, including The New York Times, the BBC, ESPN, Gannett, Vox, BuzzFeed, Paramount, WB, Mediahuis, Hearst, McClatchy, and GQ.

You'll be joining a diverse group of focused, hard-working people who are passionate about doing work that's challenging and fun—and who strive to maintain a healthy work/life balance.

Lineup Systems delivers enterprise software that empowers media companies to streamline operations and drive revenue. Founded in 2009 by media industry experts, Lineup is trusted by many of the world’s most recognizable media organizations. We are seeking an independent and strategic Product Marketing Manager to join our fast-paced team. The ideal candidate will be responsible for implementing go-to-market (GTM) processes, providing sales enablement and training, and collaborating closely with product & marketing teams on product-led growth strategies. This role demands exceptional written and verbal communication skills, a passion for technology, and a knack for translating technical features into compelling value propositions. Bonus points if you have experience in media, particularly in digital publishing or ad tech. This is a remote position, with an office available for in-person collaboration as desired located in London.

Key Responsibilities:

Establish Product Marketing processes– identify gaps, define priorities, and implement communication channels
Develop and execute go-to-market (GTM) plans for new product launches, including positioning, messaging, pricing, release notes, and sales enablement strategies
Create collateral, presentations, and training programs to equip client-facing teams with the knowledge and tools needed to effectively promote Lineup’s products
Develop and deliver compelling client-facing roadmap presentations, ensuring clear communication of product vision, upcoming features, and strategic priorities
Collaborate with cross-functional teams, including product management, sales, support, and marketing, to align product messaging and positioning with overall company objectives
Develop deep customer insights through research, interviews, and data analysis, ensuring customer feedback informs product development and marketing strategies
Craft compelling and persuasive content for marketing collateral, including website copy, case studies, whitepapers, emails, and blog posts
Act as a subject matter expert on Lineup's products, providing guidance and support to internal teams and external stakeholders
Conduct market research and competitive analysis to identify industry trends, customer needs, and opportunities that inform product roadmap and strategic decisions

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field. 3+ years of experience in product marketing or related roles within the technology industry, preferably in the SaaS or adtech space
Proven track record of successfully launching and marketing B2B products
Proven ability to work independently in an ambiguous environment, assessing needs, defining priorities, and driving initiatives without a pre-existing playbook
Strong ownership mindset, with the ability to proactively identify gaps, implement solutions, and advocate for cross-functional support
Exceptional written and verbal communication skills, with an ability to articulate complex concepts in a clear and concise manner
Demonstrates outstanding interpersonal skills and the ability to influence stakeholders at all levels of the organization, leveraging expertise, persuasion, and diplomacy to garner support and drive initiatives forward

Compensation: 91,052.00 (GBP)

Location: Remote

Diversity, Equity, and Inclusion Statement

At Chartbeat we strive to create and continually grow as a company where all employees are able to be their authentic selves. We are committed to recruiting, hiring, and retaining employees from different backgrounds, viewpoints, and experiences. Our strength is our diversity and we are dedicated to continuously reflect upon, and evolve our efforts to maintain a diverse, equitable and inclusive ecosystem.

Equal Opportunity Employment Statement

Chartbeat is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

Chartbeat's CCPA disclosure notice can be found here.

Senior Product Marketing Manager - Lineup Systems

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