Sr. Performance Marketing Manager

About Checkr
Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.

We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.

About the team/role

Checkr is looking for a Sr. Performance Marketing Manager to help fuel our rapid growth. As a member of the Growth Marketing team, you will help us optimize our existing performance marketing channels and identify new channels to scale. Our paid digital marketing channels are an integral part of our acquisition strategy, so this role provides the opportunity to drive significant business impact. 

T​​he ideal candidate has experience executing strategy for digital marketing channels at a fast-growing company. You will leverage your channel expertise, analytical skills, experimentation mindset, and creativity to identify opportunities to scale and optimize across our paid channels.  If you have an ownership mindset and are constantly looking for ways to increase paid efficiency, we’re looking for you!

What you’ll do

• Campaign strategy and execution: Define and oversee all paid acquisition strategies to fuel growth in our SMB and Commercial segments. Our paid search programs are run by an agency which you will actively manage, and the remainder of our channels will be run in-house directly by you.
• New channel expansion: Rapidly identify, test, and scale new marketing channels to drive growth. Develop a framework for quick experimentation and iteration to assess channel viability and performance.
• Conversion rate optimization: Drive optimization via experimentation on our paid landing pages in close collaboration with our design, website, and analytics teams.
• Budget management: Manage our paid media budget, determining optimal spend allocation across channels based on our goals.
• Data-driven decision making: Analyze datasets to understand our paid marketing funnel and identify opportunities for improvement.
• Cross-functional collaboration: Partner closely with finance, analytics, marketing operations, product, and sales teams to ensure alignment and integration of marketing strategies across the organization, fostering a collaborative approach.

What you bring

• Deep expertise in digital / performance marketing across search, social, affiliate, and display channels (6+ years preferred). Hands-on experience managing paid search campaigns at scale is a must-have
• Experience developing and executing a paid acquisition strategy at a fast-growing company (experience in SMB B2B tech preferred)
• Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency.
• Strong analytical mindset. Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
• Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
• A strong attention to detail and top-tier organizational and project management skills
• Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment
• A desire to constantly improve and zero patience for inefficiency
• Self-starter: go-getter attitude who likes to get things done on their own initiative

What you’ll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages. 

One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

 The base salary range for this role is $123,000 to $145,000 in Denver, CO.

Equal Employment Opportunities at Checkr

Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.