Freelance Copywriter - AI/Chat

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About Cleo

Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

The Project:
At Cleo, we’re reshaping financial health through engaging, conversational AI. This project will elevate financial coaching, combining smart recommendations with an empathetic and bold tone. As part of this effort, we’re building a specialised team within our AI/Chat pillar to create innovative, user-centric conversational experiences.

We’re looking for a Freelance Creative Copywriter to help us craft witty, impactful, and user-friendly content. This role will focus on crafting innovative, out-of-the-box content that elevates user interactions, enhancing both their chat experience and financial well-being.

What You’ll Be Doing

• Crafting Engaging Content: Write witty, impactful conversational copy for Cleo, bringing the brand voice to life in both structured quick-reply flows and more experimental formats.
• Creative Experimentation: Propose and deliver on innovative ideas—games, memes, storytelling elements, or anything that makes the chat experience stand out.
• Proactive Pitching: Research and pitch new conversational content opportunities where Cleo could offer more value to users.
• Collaboration: Partner with conversation designers and product teams to refine content for usability and impact in a conversational interface.
• Cultural Relevance: Stay on top of cultural trends, user preferences, and financial challenges, particularly in the US market.
• Iterative Improvement: Use feedback and success metrics to optimize content for clarity, engagement, and tone alignment.

What We’re Looking For

• Experience: 3+ years of creative writing, journalism, comedy, or scriptwriting, with a strong portfolio that highlights your ability to craft humorous and impactful content.
• Tone Mastery: Proven ability to match and sustain Cleo’s bold, empathetic, and witty tone across different formats.
• Creativity: A knack for developing unique content ideas that simplify financial concepts in fun and relatable ways.
• Initiative: Enthusiastic about identifying content opportunities and delivering end-to-end—from pitch to publication.
• Adaptability: Thrives in a fast-paced, iterative environment with frequent feedback loops.
• Cultural Awareness: Deep understanding of trends, memes, and behaviors in Cleo’s key markets.

Details

• Contract Length: 6 months, with potential for renewal.
• Location: London, UK - Hybrid
• Start Date: 6th Jan 2025

What’s the Process Like?

We aim to move as fast as possible. Usually 1-2 weeks is enough time for us all to get to know each other.

• Step 1: 30 mins video call with a member of our Talent Team to find out more about your experience and why you’re potentially interested in Cleo.
  
  
• Step 2: 
  • Writing Exercise, focused on creating a chat experience for our users.
• Step 3:
  • 1 hour video call to present your work and approach to our Content Design team