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Director of International Marketing

Waltham, MA; Boston, MA; Remote

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

We are seeking a strategic, entrepreneurial, and hands-on Director of International Marketing  to drive Constant Contact’s growth across priority global markets. In this role, you will be responsible for developing and leading a team to execute region-specific marketing strategies that increase awareness, generate qualified leads, and deliver measurable business impact.

You’ll collaborate closely with Product Marketing, Brand, Paid Media, Partnerships, and Regional Sales teams to ensure that all marketing efforts are tailored to local needs, culturally relevant, and aligned with global business objectives.

Key Responsibilities

🌍 Global Strategy & Regional Execution

  • Own the international marketing budget. Define and lead go-to-market strategies across priority regions (e.g., UK, Canada, AU, ANZ) in conjunction with the regional GMs and  with US-based Center of Excellence 
  •  
  • Drive and deliver brand and customer acquisition goals. Own the international marketing roadmap, including awareness, acquisition, and regional and localization initiatives.

  • Be an expert on region/ market trends and customers. Provide market insights to the global PMM team and ensure global messaging resonates with the regions. Customize market-specific positioning and messaging that reflects regional business dynamics and customer needs.

 

  • Be the voice of the market into the PMM , content , growth, brand and other central marketing teams.

 

📈 Performance Marketing & Demand Gen

  • Develop and manage full-funnel campaigns—across digital, content, social, events, and email—that drive customer acquisition and engagement with local and central teams and local agencies as needed.

 

  • Work with Paid Media and SEO teams to optimize region-specific performance marketing efforts.

  • Launch and test growth programs tailored to key audience segments, business verticals, and stages of maturity.

✍️ Localized Content & Messaging

  • Ensure that brand voice, messaging, and creative assets are localized (not just translated) and adapted to regional markets.

  • Partner with Content and Product Marketing to develop case studies, landing pages, guides, and templates that resonate globally.

🤝 Cross-Functional Leadership

  • Collaborate with Product, Sales, LCM and Web teams to improve global customer journeys, conversion flows, and onboarding experiences.

  • Align with Sales, Partnerships, and Customer Success to support regional activations and pipeline-building programs.

  • Manage agency relationships and freelance partners to scale regional execution.

📊 Measurement, Reporting, People Management

  • Define and track KPIs by market including lead volume, conversion rate, CAC, new customer acquisition, brand , and MROI.

  • Report on international campaign and business performance, insights, and growth opportunities to senior leadership

 

  • Hands-on player coach inspiring leader 

Qualifications

  • 8–10+ years of experience in SMB or consumer tech marketing, with a focus on international or regional growth marketing

  • Proven track record of launching and scaling marketing programs in one or more international markets

  • Strong understanding of regional nuances in messaging, media, and buyer behavior

  • Experience running multi-channel demand generation campaigns with a performance mindset

  • Excellent cross-functional collaboration and communication skills

  • Comfortable working across time zones and with culturally diverse teams

  • Language skills and international market experience a plus (e.g., UK, LATAM, CA, MX , APAC)
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$151,200 - $189,000 USD

Why You’ll Love Us:

  • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. 
  • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
  • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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