Field Marketing Manager

About CoreStory

CoreStory unlocks the hidden intelligence in your legacy code. By using AI to surface business logic and technical insights, we give enterprises the clarity to modernize faster, maintain apps smarter, and reduce the risk of costly failures.

We’re living in the Intelligence Age, and at CoreStory, we bring intelligence and understanding to your code to support system modernization, developer onboarding, and application governance.

Role Overview

We’re looking for an energetic and organized Field Marketing Manager to drive marketing initiatives and support our sales teams in building pipeline and accelerating deals. In this junior-level role, you’ll be responsible for planning and executing field marketing programs including events, regional campaigns, and partner marketing activities that generate awareness and demand in key markets. This role is ideal for someone with 2-3 years of experience who thrives on creating memorable experiences and building relationships with customers and prospects.

Key Responsibilities

Event Planning & Execution

• Plan and execute regional field marketing events including trade shows, conferences, customer dinners, roadshows, and executive roundtables
• Manage all event logistics including venue selection, vendor coordination, attendee management, and on-site execution
• Develop pre-event promotion strategies and post-event follow-up campaigns
• Create engaging event experiences that showcase CoreStory’s value proposition and generate qualified leads
• Coordinate virtual events and webinars to extend reach beyond physical locations

Regional Marketing Programs

• Develop and execute regional marketing campaigns tailored to specific markets and industries
• Partner with sales teams to understand regional priorities and create targeted initiatives
• Build localized content and messaging that resonates with regional audiences
• Coordinate with digital marketing teams to support regional campaigns with paid media and email
• Manage regional marketing budgets and track ROI on field marketing activities

Sales Enablement & Partnership

• Build strong relationships with regional sales teams and account executives
• Create sales tools and collateral to support field sales efforts
• Coordinate account-based marketing (ABM) initiatives for target accounts
• Support sales meetings with marketing materials and customer success stories
• Act as the marketing liaison for sales feedback and market insights

Partner & Channel Marketing

• Collaborate with technology and channel partners on co-marketing initiatives
• Coordinate joint events, webinars, and content with partner organizations
• Develop partner marketing toolkits and enablement materials
• Track and report on partner marketing program performance

Campaign Measurement & Optimization

• Track event and program performance including attendance, leads generated, and pipeline influenced
• Create regular reports on field marketing ROI and impact on sales goals
• Gather feedback from attendees and stakeholders to improve future programs
• Identify opportunities to optimize field marketing spend and tactics

Brand & Community Building

• Represent CoreStory at industry events and build relationships in the enterprise software community
• Develop relationships with industry analysts, press, and influencers
• Create opportunities for CoreStory executives and subject matter experts to speak at events
• Contribute to building CoreStory’s brand presence in key markets and verticals

Qualifications

Required

• 2-3 years of experience in field marketing, event marketing, or B2B marketing roles
• Proven track record of planning and executing successful marketing events
• Strong project management skills with attention to detail and ability to multitask
• Excellent interpersonal and communication skills
• Experience working closely with sales teams to support pipeline goals
• Proficiency with marketing automation and CRM tools (HubSpot, Salesforce, or similar)
• Ability to travel up to 30-40% for events and regional activities
• Self-motivated with ability to work independently and manage competing priorities

Preferred

• Experience in B2B tech, SaaS, or enterprise software industries
• Knowledge of the enterprise IT, DevOps, or software development market
• Experience with account-based marketing (ABM) strategies
• Familiarity with event management platforms (Cvent, Eventbrite, etc.)
• Budget management experience
• Graphic design skills or experience with Canva, Adobe Creative Suite
• Experience with partner/channel marketing programs
• Understanding of AI/ML technologies and their applications