Back to jobs

Senior Content Marketing Lead

Hybrid in Nashville

Every company needs supplies and services to operate. From laptops and rental cars to pens and pallets, all companies have procurement needs. That’s where CoreTrust comes in. CoreTrust provides a B2B marketplace that has transformed how companies buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to realize savings.

To support CoreTrust’s continued rapid growth, we’re seeking a Senior Content Marketing Lead to build our content marketing engine from the ground up. This is a unique opportunity for the entrepreneurial-minded-master-creator who loves roles that blend content strategy, full-stack marketing savvy, and broad creative capabilities to elevate brand, connect with audiences, and drive meaningful impact for a fast-growing business. Reporting to the CMO and leading an external team of copywriters and agencies (who you will help select), you’ll operate in an agile marketing environment that fully leverages your creative talents to set the groundwork for a scalable content marketing function.

If you are innovative, action-oriented, experienced in delivering high-quality content of many types and for many channels, and skilled at starting new initiatives for near and long-term impact – and if you have strong opinions about the Oxford comma and AI-generated content – then we want to hear from you!

Responsibilities

  • Develop and implement a comprehensive content marketing strategy that supports our marketing objectives and customer needs
  • Build amazing content – that you choose to be the best for our needs – that might span emails, blogs, videos, infographics, case studies, eBooks, USG, testimonials, whitepapers, webinar scripts, etc.
  • Create and manage the editorial calendar to ensure transparency, timely development and review, message alignment, and consistent delivery across channels
  • Orchestrate all writing, editing, and optimization of engaging and SEO/GEO-friendly content for our website, landing pages, blog, social media, email campaigns, and other digital platforms
  • Develop and manage a content team of external copywriters, freelancers, and agencies while providing guidance, feedback, and coaching to ensure a drumbeat of high-quality content creation and deliver
  • Identify and engage key influencers, content syndication channels, and opportunities to source, curate, and distribute high-impact content
  • Engage and collaborate with an SEO/GEO consultant to conduct keyword research, competitor analysis, and content audits to identify content gaps and opportunities
  • Analyze and report on the performance and ROI of our content marketing activities, using metrics such as traffic, engagement, conversion, and retention
  • Monitor and evaluate the latest trends, best practices, and tools in content marketing, and recommend new ideas, innovations, and investments

Qualifications

  • Bachelor's degree or equivalent work experience in marketing, communications, journalism, or a related field
  • 10+ years of experience in content marketing, preferably in a B2B SaaS environment
  • Excellent writing, editing, and storytelling skills, with a portfolio of published content samples
  • Outstanding creative capabilities and highly skilled at activating a company’s brand
  • Strong knowledge of SEO principles and tools with a proven track record of thriving in Google’s world
  • Proficient in CMS solutions (e.g. StoryBlok, WordPress, HubSpot) and a variety of content marketing tools (e.g. Salesforce Marketing Cloud, Figma, Semrush’s Topic Research, GSC); experimental with AI
  • Experience leading and managing an external content team, including identifying, contracting, and managing freelance writers, designers, and agencies
  • Ability to work independently and collaboratively in a fast-paced and dynamic environment
  • Creative, analytical, and strategic thinker, with a customer-centric and data-driven mindset

Bonus Qualifications

  • Experience in Private Equity-backed companies, B2B, SaaS, or Procurement
  • Experience in Agile marketing methodologies (especially Scrum)
  • Skilled at developing content personalization capabilities

Benefits

  • Competitive compensation package 
  • Free individual employee medical coverage 
  • Company subsidized dental and vision coverage 
  • Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting 
  • Company-paid Short-Term and Long-Term Disability coverage 
  • Employee Assistance Program to support your wellbeing and mental health 
  • $1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications 
  • Free snacks and beverages on-site
  • Brand new, state-of-the-art, tech-enabled work environment in downtown Nashville
  • Flexible/hybrid work culture 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Education

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in CoreTrust Purchasing Group’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.