Job Application for Regional Director of Admissions at Cotulla Education

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Training Tomorrow's Technicians to Become Skilled, Employable, and Essential

ABOUT US - Big Changes, Better Benefits - Join us today!

 At Cotulla Education, home to the Aviation Institute of Maintenance, Centura College, Tidewater Tech, and American Lineman College, we are dedicated to transforming lives through hands-on, career-focused education. Our mission is to empower students to achieve their professional dreams in high-demand fields like aviation, healthcare, information technology, and skilled trades. With experienced faculty providing personalized support, our graduates emerge as future leaders ready to make a significant impact in their communities. Join us in shaping the careers of those who will build and maintain our world and embark on a transformative journey towards a fulfilling career.

POSITION PURPOSE

The Regional Director of Admissions (RDOA) is a senior enrollment leader responsible for driving student enrollment strategy, performance, and operational excellence across multiple campuses and business lines. Operating within a matrixed environment, this role provides strategic direction, oversight, and partnership to campus-based Directors of Admissions (DOAs).

The RDOA ensures alignment of admissions strategy, performance expectations, and compliance standards across the organization. This role partners closely with executive leadership, campus leaders, and cross-functional teams to optimize enrollment outcomes, enhance the prospective student experience, and scale best practices across the enterprise.

JOB FUNCTIONS, DUTIES AND RESPONSIBILITIES

Enrollment Strategy & Performance Leadership

Lead regional enrollment strategy across campuses and business lines to achieve and exceed start and revenue targets
Establish standardized enrollment goals, KPIs, and performance benchmarks in partnership with campus leadership
Monitor and evaluate admissions performance across campuses, identifying trends, risks, and opportunities
Provide strategic guidance and performance coaching to campus DOAs to improve conversion, yield, and overall enrollment outcomes
Leverage data and analytics to inform decision-making and drive continuous improvement

Matrix Leadership & Partnership

Serve as the primary admissions thought partner to campus leadership teams, influencing enrollment strategy and execution
Provide dotted-line leadership to campus DOAs, ensuring alignment to enterprise standards, priorities, and best practices
Foster a culture of collaboration, accountability, and student-centered service across decentralized admissions teams
Lead regular performance reviews, business reviews, and strategy sessions with campus leaders and DOAs

Operational Excellence & Standardization

Develop, implement, and scale standardized admissions processes, tools, and best practices across campuses
Identify and drive process improvements that enhance efficiency, consistency, and the prospective student experience
Partner with Marketing, Academics, and Operations to align lead flow, program offerings, and enrollment strategies
Optimize use of CRM systems (e.g., CampusNexus) and reporting tools to improve pipeline visibility and management

Compliance & Regulatory Oversight

Serve as a subject matter expert on admissions-related regulatory, accreditation, and compliance requirements
Ensure consistent adherence to Admissions Policies & Procedures across all campuses
Lead and oversee audits, reviews, and monitoring activities to maintain compliance with institutional, programmatic, and federal regulations (e.g., consumer disclosures, FAA where applicable)
Partner with Compliance and Legal teams to proactively mitigate risk and ensure audit readiness

Training, Development & Enablement

Design and implement standardized onboarding, training, and development programs for admissions teams
Identify skill gaps and provide targeted coaching and development resources to campus DOAs and teams
Support leadership development within admissions to build bench strength and succession pipelines
Promote a positive, ethical, and high-performance culture aligned with institutional values

Education

Bachelor’s degree required; Master’s degree preferred

Experience/Skills

5+ years of progressive leadership experience in admissions or enrollment management, including experience as a Campus Director of Admissions, with a demonstrated track record of driving enrollment performance
Proven ability to lead and influence outcomes in a matrixed, multi-campus environment without direct reporting authority
Strong knowledge of higher education admissions practices, including regulatory, accreditation, and compliance requirements (e.g., institutional accreditation, programmatic standards, consumer disclosures)
Demonstrated success using data and analytics to drive enrollment strategy, improve conversion rates, and optimize performance
Exceptional leadership and coaching skills, with the ability to develop talent, align teams, and foster a high-performance, student-centered culture
Strategic thinker with strong operational execution skills and the ability to scale processes across diverse campuses and business lines
Excellent communication, presentation, and stakeholder management skills, with the ability to influence campus leadership and executive teams
High level of integrity, professionalism, and commitment to ethical enrollment practices
Strong organizational and problem-solving skills, with the ability to manage multiple priorities in a fast-paced, performance-driven environment
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, Teams, SharePoint); experience with CRM systems (e.g., CampusNexus) strongly preferred
Ability and willingness to travel regionally, including overnight travel, and to support evening or weekend operations as needed

Work Schedule:

This position is located in Virginia Beach, VA, Home Office.
Regular availability during standard business hours is expected, along with flexibility to support multiple campuses as needed. Some travel may also be required.

What We Offer  

The anticipated annual salary for this role is $100,000 - $110,000. However, actual compensation will be based on a variety of factors, including the candidate's skills, experience, and geographic location. In addition to a competitive salary, we offer a comprehensive benefits package, including:  

What We Offer

We are proud to offer a competitive compensation package that supports your personal and professional well-being. Full-time employees are eligible for:

401(k) with company match
Comprehensive health, dental, and vision insurance
Life insurance options
Paid parental leave
Paid time off (PTO) to promote work-life balance
Tuition reimbursement for continued education
Employee Assistance Program (EAP) for personal and professional support

We are committed to fostering a workplace that values integrity, growth, and student success.

Cotulla Education is a proud equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by applicable law. We believe that a diverse workforce contributes to the success of our company and are dedicated to fostering a culture of respect, equity, and inclusion.

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Regional Director of Admissions

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