Director, Growth Marketing

We are seeking a dynamic and results-driven Growth Marketing Director, Personal Loans to drive business growth for our best-in-class Personal Loan marketplace. 

This role will lead a team of high-performing, data-driven marketers focused on owned channels, including email, push notifications, and in-app marketing, while working collaboratively with paid marketing teams. You will collaborate closely with cross-functional partners—including Product, Design, Creative, Engineering, Analytics, Data Science, and Legal teams—to develop and execute innovative, data-driven marketing strategies that achieve double-digit growth for the Personal Loans business.

Your team’s efforts will be prioritized and guided by well-researched member problems and a discerning focus on impact. The ideal candidate has a proven track record in growth marketing, deep experience with lifecycle and CRM strategies, and outstanding leadership skills.

What you'll do:

• Lead Team Performance: Lead a high-performing team of data-driven growth marketers, empowering them to unlock new growth opportunities across email, push, and in-app marketing channels.
• Drive Revenue Growth: Own the marketing strategy and execution that contributes to double-digit business growth for the Personal Loans business.
• Craft Durable Marketing Strategies: Leverage consumer insights to design and implement robust marketing interventions that engage users effectively at each stage of a personal loan consideration journey - from need awareness, to solution exploration, and finally to loan application.
• Optimize Owned Channels: Lead your team in their development and execution of multi-channel campaigns (e.g., email, push, in-app notifications) that achieve measurable business results. Continuously test and optimize these campaigns to improve open rates, click-through rates, and overall funnel efficiency.
• Personalization at Scale: Guide your team in their use of segmentation, targeting, credit bureau data, and behavioral signals to build personalized, scalable messaging that deepens customer engagement and builds member confidence in the Credit Karma platform.
• Collaborate Across Teams: Partner with cross-functional teams—including Product, Design, Creative, Engineering, Analytics, Data Science, and Legal—to ensure seamless end-to-end user experiences.
• Analyze and Iterate: Leverage data to evaluate the success of campaigns, report on performance metrics, and uncover insights that drive continuous improvement and innovation.
• Enhance User Experiences: Influence key product decisions to improve conversion and deliver a best-in-class customer experience across all member touchpoints.
• Stay Ahead of Trends: Monitor market conditions, competitors, and industry innovations to identify new opportunities for growth.

What we are looking for:

• 8+ years of experience in growth marketing, lifecycle marketing, or CRM leadership roles, with at least 3 years managing high-performing teams.
• Proven ability to drive measurable business outcomes, especially revenue growth, through owned marketing channels.
• Experience managing channel revenue to meet annual goals and forecasts
• Experience optimizing campaigns across email, push, and in-app channels, with a track record of delivering impactful wins.
• Analytical mindset with expertise in A/B testing, data interpretation, and turning insights into actionable marketing strategies.
• Track record of launching programs that scale 1:1 user personalization 
• Demonstrated ability to manage complex, cross-functional initiatives and work collaboratively with Product, Design,Creative, Engineering, Data Science and Analytics teams.
• Strategic thinker with the ability to balance long-term vision with short-term execution.
• Excellent written, verbal and presentation skills to executive level partners.
• High energy and positive attitude with a "can do," solution-oriented mindset
• Proven ability to work in matrix organizations

What we would like to see:

• Experience with growth marketing in the financial technology industry 
• Knowledge of consumer lending, personal loans, or other fintech products.
• Proficiency in SQL or a similar querying language to pull and organize data
• Experience collaborating with paid marketing teams 
• Experience partnering deeply with data science teams to drive more relevance and personalization across owned channels. 
• Master's degree or advanced certification in marketing, data analytics, or a related field.

Pay Transparency Notice:

Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $283,780, plus equity and benefits. 

Benefits at Credit Karma includes:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. 

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

Privacy Policies:

Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:

• GDPR Privacy Policy
• U.S. Job Applicant Privacy Notice