Growth Marketing Manager I, Credit Karma Money

We’re looking for a Growth Marketing Manager I to help grow Credit Karma Money’s primary banking product. You’ll lead cross-channel lifecycle campaigns focused on acquiring new banking users, activating direct deposit, and driving long-term engagement.

What You’ll Do:

• Own strategy, execution, and performance reporting for lifecycle campaigns across email and push notifications
• Build onboarding, activation, and retention journeys that guide users toward direct deposit setup and sustained engagement
• Design and implement A/B and multivariate tests, including hypothesis development, sample sizing, and success evaluation
• Work closely with Copy, Design, Brand, Content Development, Legal, and external agencies to transform your ideas into compelling and personalized messages
• Implement tracking and measurement systems to evaluate the effectiveness of campaigns, performance reports and provide actionable insights to stakeholders

What we are looking for:

• 4+ years professional experience in performance or growth marketing
• High data acumen; data-driven decision-maker; detail oriented
• Demonstrated ownership designing and implementing complex A/B and multivariate tests at large scale
• Hands-on, high capacity doer with ability to work in an unstructured environment and anticipate tradeoffs and interdependencies 
• Highly organized with an ability and willingness to learn quickly 
• Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations
• High energy and positive attitude with a "can do," solution-oriented mindset
• Advanced Microsoft Excel and Google Sheets skills

What we would like to see:

• Lifecycle marketing experience in fintech or consumer banking 
• SQL, BigQuery, or HTML familiarity
• Experience designing and implementing A/B and multivariate tests
• Technical or quantitative degree (e.g., Econ, Stats, Math)

Benefits at Credit Karma include:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December

Pay Transparency Notice**: 

Intuit Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $155,000 - $171,000), plus equity and benefits.

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. 

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

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