Back to jobs
New

Comms Planning Director

Calgary

The Comms Planning Director partners across disciplines to create communication plans that translate marketing objectives into actionable go-to-market strategies grounded in audience understanding and business goals. 

In partnership with strategy, media, creative, and marketing science, you will develop customer-centric connection plans that inform both our media and creative teams. You’ll be asked to ingest information and output ideas and structures that make the complex easy to understand and map out the important ways that media and creative are linked. Comms/Connections Planning is about inspiring breakthrough ideas and driving how they come to life. It’s about being able to look at the market opportunity, define the target in fresh and interesting ways, and know how to take full advantage of media capabilities. 

Comms/Connection Planning Deliverables: campaign architecture, go-to-market, audience segmentation & messaging, idea mechanism, strategic story acts over time, sequential and re-targeting messaging etc. 

You Will: 

  • Develop comms plans that connect marketing needs & business objectives into actionable communication solutions across the paid, owned and earned ecosystem. 
  • Ground all plans in audience insights and their reality, altitudinally and behaviorally
  • Work with media strategy and activation teams to ensure comms frameworks are grounded in proposed media plans and other realities
  • Lead plans that are a combination of proven and innovative tactics that meet campaign goals
  • Ensure plans link to desired KPIs and guide measurement strategies
  • Create a comms foundation that guides best in class precision work
  • Ensure buy-in amongst all required teams and partners
  • Present and defends the comms plan, generates confidence that the plan will deliver on results, while unlocking creativity. 
  • Provide thought leadership, both internally and externally on emerging trends and comms best practices.
  • Be proactive about identifying new communication opportunities, and work with account partners & strategic leads to uncover and unlock scope.
  • Serve as a bridge and partner between all channel partners; media, social, comms, Strategy + creative to define and shape a coordinated campaign roll-out across paid owned and earned shared touchpoints. 
  • Translate the creative idea into a comms idea; that guides how the campaign should come to life
  • Define the overall structure, story beats – aligning touchpoints to each phase while clearly defining the roles they need to play 
  • Set the tone and strategic direction of the team; built around growth and application of learnings 
  • Own consumer insights and inspire tactical representations of strong, clear media strategies 
  • Maintain communication and develop strategic partnerships with key partners – clients, partner agencies, peers, etc. 

Your Key Capabilities: 

  • A chameleon. Part strategy, part media, part creative.
  • Consumer first mindset and orientation
  • Proven modern marketing mindset: Ecosystem & performance driven
  • Strong partnership & collaboration skills
  • Strong presentation skills, written & spoken
  • Ability to find new solutions to “known problems”
  • Strong facilitation skills. Proven ability to run effective workshops.
  • Strong sense of accountability and ownership. Has the ability to work independently.
  • Can make the complicated simple to understand.
  • Ability to work in fast paced, and unpredictable projects
  • Ability to gain client confidence & trust, and develop strong working relationships with other agency partners

You Have:

  • Bachelor’s degree in Communications, Advertising, Media and/or related field 
  • Minimum 8 years of experience in media or strategic planning that involves channel planning, audience strategy and client presentation 
  • Deep experience working within integrated, client-facing teams 
  • Ability to make operational and investment recommendations and decisions 
  • Must love close relationships with clients and be able to identify and run towards the future and not simply deliver “the ask” 
  • Professional presence; can lead a team by example 
  • Excellent leadership and presentation skills 
  • A thorough understanding of marketing communication channels 

What We Offer:

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, wellness days, and flex days 
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 
  • Diversity and Inclusion Board with 13 affinity groups 
  • Internal learning and development programs 
  • Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer. 

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Select...
Select...
Select...
Select...
Select...
Select...
Select...