Group Media Director

As the Media Director, you'll lead strategic media planning and execution to drive business performance, while building strong relationships with clients across all facets of the organization. You’ll set media objectives, manage client relationships, and oversee campaign execution across key platforms like DSPs, Google, META, and TTD. You’ll guide and mentor your team, using data insights to optimize performance, deliver innovative solutions, and ensure campaign accuracy and efficiency.

The Role:

We are seeking a Director to drive thought leadership and help shape strategic and holistic media strategies for a new, B2B client. The Director will act as the client lead, partnering with clients to address changes in media landscape and working with all key client stakeholders and agency partner teams to develop strategy and plans to execute media most effectively across media tactics including print, search, social, display, programmatic video, print and TV.

You will:

· Lead the media planning and investment efforts for all campaigns, focusing on performance-driven strategies.

· Maintain a strong understanding of the client’s business, with an eye toward future opportunities

· Responsible for ongoing thought leadership and opportunities that will drive client business results

· Key lead for client relationship, responsible for team oversight and ensuring performance is meeting client’s goals

· Responsible for coordinating and leading larger Business reviews (QBRs, Annual Planning, etc.), providing performance insights with actionable recommendations

· Lead account strategy development, including annual budget planning, KPIs, partner selection, new tactics, and tracking industry developments and recommending new tactics when applicable.

· Demonstrate initiative by exploring new media solutions, utilizing strategic thinking and creativity to develop innovative alternatives.

· Oversee media execution, ensuring timely delivery against key milestones, including buy negotiations, live dates, and performance reporting.

· Develop and implement media strategies across DSPs, Google, Search, META (paid social), and TTD, ensuring optimal use of platforms.

· Manage and mentor the development of the team, fostering their skills and supporting career growth.

· Lead the process of compiling and interpreting media research to inform media plan development and recommendations.

· Contribute to the development of competitive analysis to deepen knowledge of the competitive landscape and inform media strategies.

You have:

· 8+ years’ experience in media planning and investment, focusing on performance, mid-to-upper funnel, Search, Social, and Programmatic across multiple campaigns.

· At least 5 years of management experience.

· Proven ability to integrate media, creative, and brand objectives, collaborating with cross-functional teams.

· Experience managing client relationships, ensuring alignment and timely execution of media plans.

· Hands-on campaign execution, using data and insights to optimize performance.

· Agency experience, particularly with integrated media campaigns.

· Proficiency in TTD or DV360, search platforms, and media planning tools.

· Strategic partner mindset, offering insights and recommendations to optimize results.

· Experience managing multi-million-dollar media budgets, ensuring efficient allocation and ROI.

· Up to date with industry trends, fostering innovation through continuous learning.

· Strong analytical, strategic thinking, and communication skills.

· Proven media buying and negotiation expertise.

· Clear understanding of the media planning, buying, and reporting process.

· Ability to work independently and as part of a team.

· Proficiency in proprietary analytics and syndicated research tools.

· Solid verbal and written communication skills, with polished presentations skills a must

· Ability to work successfully with teams on multiple projects under tight deadlines

· Ability to sell ideas clearly and deliver value

· Knowledge of offline media planning

· Experience in marketing for B2B clients or utilizing first-party data as part of media strategy

What We Offer

· Global maternity and parental leave

· Competitive benefits packages

· Vacation, compassionate leave, personal/sick days, and flex days

· Access to online services for families and new parents

· Early Dismissal Friday’s (off at 3:00 PM local time every Friday)

· 13 affinity groups

· Internal learning and development programs

· Enterprise-wide employee disco

Critical Mass is an equal opportunity employer. 

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

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If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx