Business Development Representative - Activation Specialist
It’s an exciting time at Crossbeam. We have just joined forces with Reveal to change the way companies go-to-market. The merger has earned the support of some of the world’s best investors: Andreessen Horowitz, Insight Partners, Redpoint, FirstMark and even Salesforce and HubSpot Ventures (yep, the biggest CRMs are investing in the future of go-to-market).
Combined, our unified company has created a powerful network of 25K+ companies, a team of world-class talent, an innovative product roadmap, and a North Star vision of creating a best-of-both-worlds customer experience.
What is Crossbeam ?
Crossbeam is the first and largest Ecosystem-Led Growth platform. We act as an escrow service for data, allowing companies to find overlapping customers and prospects with their partners while keeping the rest of their data private and secure. Companies use this data to sell more effectively, market to the right audiences, build the right products, collaborate with their service partners, generate demand, inform M&A, and more. This has created an entirely new way of doing business called “Ecosystem-Led Growth” or ELG—and it works: 40% of our customers' closed deals come from their ecosystem.
Location: Philadelphia hybrid (in-office 2 days/week, Center City Philadelphia)
Team: Revenue – Business Development
Reporting to: Director of Business Development
The job:
Be a needle mover at Crossbeam, where ecosystems drive revenue
At Crossbeam, we believe your next best opportunity is hiding in your partner network. As the leading Ecosystem-Led Growth platform, we help companies tap into that network to accelerate deals, generate pipeline, and increase retention.
We’re looking for a Business Development Representative who’s ready to ditch the old outbound playbook and build pipeline through product usage signals, partner overlaps, and smart collaboration.
What you’ll do
Generate pipeline with ecosystem signals
- Prioritize accounts using ecosystem signals (Crossbeam’s platform, partner overlaps …).
- Execute timely, personalized outreach with a focus on warm paths and relevant partner context.
- Engage key personas (users, decision makers, execs) across email, phone, and social.
- Create and qualify Stage 2+ opportunities and book high-quality meetings.
- Keep your pipeline clean and up-to-date in Salesforce.
Own early user onboarding and activation
- Act as the first point of contact for new users, guiding them through CRM connection, population setup, and initial value.
- Nurture users until they’re ready to be passed to Sales for qualification.
- Deliver a top-notch onboarding experience and develop a deep understanding of Crossbeam’s value.
Accelerate live deals through partner activation
- Support AEs by identifying and activating relevant partners in the buyer’s ecosystem.
- Use ecosystem signals to help validate business cases and drive urgency.
Collaborate across teams and stay ecosystem-savvy
- Partner with Sales, Partnerships, Customer Success, and Services to bring ELG to life at every touchpoint.
- Stay current on ecosystem trends, use cases, and GTM strategies—and contribute what you learn.
What success looks like
- Hitting monthly and quarterly pipeline targets (Stage 2+ opps and ARR)
- Activating and onboarding new users successfully
- Helping AEs identify more opportunities and close deals faster
Why this role matters
This isn’t your typical top-of-funnel BDR role. You’ll play a strategic part in our Ecosystem Revenue motion, bridging product usage, partner engagement, and sales acceleration. We help companies grow through each other and you’ll help make that happen.
You’ll thrive in this role if you...
- Have experience in SaaS and are excited by the Crossbeam mission
- Understand the value of partner programs in modern GTM strategies
- Are target-driven and love turning warm signals into real pipeline
- Can hold a confident, thoughtful conversation with execs and users alike
- Ask great questions, stay curious, and are always ready to learn
- Know when to figure things out on your own—and when to ask for help
- Read this whole thing and felt energized, not intimidated
Interview Process
We go through the same interview steps for all Business Development candidates to ensure equity in our hiring process. Our process is designed to learn as much about each candidate as possible, as well as to give candidates access to our team and learn about what it's like to be a team member at Crossbeam. Topics will range from technical skills to problem-solving approaches and collaboration.
- HR interview - 30 minutes
- Call with Director of Business Development - 45 minutes
- Panel Interview: Crossbeam pitch -- 1 hour
- Call with Sales leader - 30 minutes
- Call with CRO or COO - 30 minutes
Our Core Values
Values are a social contract that we have with our team, our users, and our communities. They are guiding lights as well as argument-enders, and we expect results delivered in a way that is consistent with these values.
Trust is our Foundation
We create value by building trust in our company, our team, and our technology. That goes in all directions, not just between us and our customers but also amongst ourselves. We approach conflict with empathy and curiosity, and ascribe best intentions to all of our collaborators.
Work Hard and Smart
This is a startup, and we will act like one. We prioritize impact, take personal ownership of outcomes, act decisively, and get our hands dirty in the process. We communicate clearly, avoid over-engineering, and take risks. This allows us to be creative, innovative, and solution-oriented.
Default to Transparency
We will not succeed in information silos. We share the good, bad, and ugly about what is happening in our company, which requires us to pay attention, always measure what matters, and hold each other accountable.
Belonging
In our workplaces, communities, and ecosystems, we shape environments where people feel a sense of belonging. To do this, we work to ensure that stakeholders of all backgrounds are treated equitably and experience psychological and physical safety. This is key to their relationship with our company, their access to opportunities, and their ability to thrive.
Treasure the Fun
We are incredibly lucky to be here — let’s make memories. We will all spend that extra bit of time and energy to energize each other with fun and inspiring experiences. This applies internally and externally, from the smallest interactions to the largest events.
Crossbeam's core value of Equity sits at the heart of our hiring process, and we're proud to be building a culture where differences are valued. Applicants from diverse and non-traditional backgrounds are strongly encouraged to apply.
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