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Marketing Operations Analyst

Austin, TX

Join us on our mission to make a better world of work. 

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

How you can help make a better world of work

As a Marketing Operations Analyst on the Marketing Operations team, you will be the primary administrator of Hubspot and a key partner in ensuring the growth and effectiveness of Culture Amp’s marketing engine. You’ll manage and optimize marketing systems, drive process improvements, ensure data quality, and deliver actionable reporting to support efficient and scalable marketing programs. Your work empowers Marketing partners to execute strategies confidently, make informed decisions, and achieve strategic goals. 

As part of this team of amazing humans, 

You will 

  • Hubspot administration: Serve as the primary Hubspot admin, responsible for building and maintaining workflows, forms, integrations with other tools, user permissions, customizing system settings, and staying current with Hubspot features to ensure the platform is fully leveraged. 
  • Martech ecosystem: Maintain and optimize the broader marketing technology stack to ensure seamless integrations and accurate data flows with HubSpot. This includes Salesforce, Splash, Clearbit, ZoomInfo, Marketo Measure, and 6sense. Troubleshoot sync issues, configure API connections, manage field mapping, and collaborate with cross-functional teams to ensure tools work together effectively to support campaigns, reporting, and lead management.
  • Day-to-day operations: support daily operational tasks such as importing and cleansing contact lists, building targeted audiences, troubleshooting integration errors, creating and refining workflows, and configuring new contact and company properties. Respond to stakeholder requests promptly and ensure all campaign and operational activities are executed accurately and on time.
  • Cross-functional collaboration: work with Marketing, SDR, Data Analytics, and other RevOps teams to support campaign and operational needs. Help gather basic requirements, share updates on progress, and assist in setting up solutions centered around Hubspot.
  • Data quality: monitor and maintain data hygiene in HubSpot to ensure accurate, consistent, and reliable information across the marketing and sales funnel. This includes managing duplicates, standardizing and validating picklist values, auditing and optimizing object properties, enforcing naming conventions, cleaning incomplete or outdated records, and implementing processes or automation to ensure data integrity.
  • Email deliverability: oversee and optimize email deliverability by monitoring sender reputation, bounce rates, and engagement metrics. Implement best practices for list hygiene, segmentation, and frequency management to maintain high deliverability and compliance. Partner with stakeholders to manage IP warming, authenticate sending domains (SPF, DKIM, DMARC), and resolve issues that could impact inbox placement.
  • Privacy and legal compliance: build, maintain, and enforce marketing practices that comply with global privacy and data protection regulations such as GDPR, CCPA, and CAN-SPAM. Maintain up-to-date knowledge of legal requirements, configure system settings to enforce consent and opt-out preferences, and ensure marketing campaigns follow applicable laws and company policies.
  • Stakeholder training & enablement: develop and deliver training sessions, documentation, and resources to help marketing and sales teams maximize their use of HubSpot and other marketing tools. Provide coaching, create step-by-step guides, and respond to user questions to improve adoption, efficiency, and self-sufficiency.
  • Documentation: create and maintain clear, accessible documentation for marketing operations processes, system configurations, integration workflows, and governance standards. Ensure all documentation is regularly updated to reflect system changes, new processes, and best practices, enabling consistency and continuity across the team.

You have: 

  • 2+ years experience in Marketing Operations, Revenue Operations, or similar SaaS environment.
  • Advanced proficiency in HubSpot, admin experience highly preferred. 
  • Intermediate experience with Salesforce and relevant objects such as Leads, Contacts, Accounts, and Campaigns. 
  • Experience managing and optimizing marketing technology systems and integrations, with the ability to troubleshoot data sync issues, manage field mappings, and support accurate data flows between platforms.
  • Proficient in Excel or Google Sheets, with hands-on experience managing data files for tasks such as data cleansing, deduplication, formatting, and importing into Hubspot. Able to use basic formulas and functions, including VLOOKUPs, pivot tables, and conditional formatting, to organize and analyze data.
  • Working understanding of the B2B demand waterfall and related lifecycle stages (MQL, SQL, etc.) and how they connect marketing activities to revenue outcomes. 
  • Strong understanding of key email marketing concepts such as segmentation, personalization, deliverability, and engagement metrics. Understanding of common marketing campaign types, including events (in-person and virtual), content syndication programs, webinars, and direct mail, and the operational steps required to set up, track, and measure their performance.
  • Familiarity with GDPR, CAN-SPAM, CCPA, and similar privacy and data protection regulations, including how they apply to marketing activities. Understand core principles such as consent management, opt-in/opt-out processes, data retention, and honoring user preferences.
  • Analytical and extremely detail-oriented with strong self-administered QA, with experience in dashboard/report building, and identifying business efficiency improvements. Organized with a strong eye for spotting data inconsistencies and a track record of working effectively in process-driven, collaborative team environments.
  • Familiarity with using AI tools to assist with repetitive, technical, or data-related tasks, such as content formatting, data cleanup, basic analysis, or workflow automation. Comfortable experimenting with AI capabilities to improve efficiency.
  • Excellent written and verbal communication skills, able to distill complex tactical or technical concepts into accessible explanations for diverse audiences.
  • Comfort with Agile sprint methodologies and operational frameworks to drive project delivery.

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission

The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. 

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits. 

Base Salary Range (US)

$87,000 - $100,000 USD

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are: 

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only) 

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. 

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

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Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.

 

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