Back to jobs

Marketing Operations Specialist

Austin, TX

Join us on our mission to make a better world of work. 

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

How you can help make a better world of work

As a Marketing Operations Specialist on the Marketing Operations team, you will be the primary administrator of Hubspot and a key partner in ensuring the growth and effectiveness of Culture Amp’s marketing engine. You’ll manage and optimize marketing systems, drive process improvements, ensure data quality, and deliver actionable reporting to support efficient and scalable marketing programs. Your work empowers Marketing partners to execute strategies confidently, make informed decisions, and achieve strategic goals. 

As part of this team of amazing humans, 

You will 

  • Hubspot administration: Serve as the primary Hubspot admin, responsible for building and maintaining workflows, forms, integrations with other tools, user permissions, customizing system settings, and staying current with Hubspot features to ensure the platform is fully leveraged. 
  • Martech ecosystem: Maintain and optimize the broader marketing technology stack to ensure seamless integrations and accurate data flows with HubSpot. This includes Salesforce, Splash, Clearbit, ZoomInfo, Marketo Measure, and 6sense. Troubleshoot sync issues, configure API connections, manage field mapping, and collaborate with cross-functional teams to ensure tools work together effectively to support campaigns, reporting, and lead management.
  • Day-to-day operations: support daily operational tasks such as importing and cleansing contact lists, building targeted audiences, troubleshooting integration errors, creating and refining workflows, and configuring new contact and company properties. Respond to stakeholder requests promptly and ensure all campaign and operational activities are executed accurately and on time.
  • Cross-functional collaboration: work with Marketing, SDR, Data Analytics, and other RevOps teams to support campaign and operational needs. Help gather basic requirements, share updates on progress, and assist in setting up solutions centered around Hubspot.
  • Data quality: monitor and maintain data hygiene in HubSpot to ensure accurate, consistent, and reliable information across the marketing and sales funnel. This includes managing duplicates, standardizing and validating picklist values, auditing and optimizing object properties, enforcing naming conventions, cleaning incomplete or outdated records, and implementing processes or automation to ensure data integrity.
  • Email deliverability: oversee and optimize email deliverability by monitoring sender reputation, bounce rates, and engagement metrics. Implement best practices for list hygiene, segmentation, and frequency management to maintain high deliverability and compliance. Partner with stakeholders to manage IP warming, authenticate sending domains (SPF, DKIM, DMARC), and resolve issues that could impact inbox placement.
  • Privacy and legal compliance: build, maintain, and enforce marketing practices that comply with global privacy and data protection regulations such as GDPR, CCPA, and CAN-SPAM. Maintain up-to-date knowledge of legal requirements, configure system settings to enforce consent and opt-out preferences, and ensure marketing campaigns follow applicable laws and company policies.
  • Stakeholder training & enablement: develop and deliver training sessions, documentation, and resources to help marketing and sales teams maximize their use of HubSpot and other marketing tools. Provide coaching, create step-by-step guides, and respond to user questions to improve adoption, efficiency, and self-sufficiency.
  • Documentation: create and maintain clear, accessible documentation for marketing operations processes, system configurations, integration workflows, and governance standards. Ensure all documentation is regularly updated to reflect system changes, new processes, and best practices, enabling consistency and continuity across the team.

You have: 

  • 2+ years experience in Marketing Operations, Revenue Operations, or similar SaaS environment.
  • Advanced proficiency in HubSpot, admin experience highly preferred. 
  • Intermediate experience with Salesforce and relevant objects such as Leads, Contacts, Accounts, and Campaigns. 
  • Experience managing and optimizing marketing technology systems and integrations, with the ability to troubleshoot data sync issues, manage field mappings, and support accurate data flows between platforms.
  • Proficient in Excel or Google Sheets, with hands-on experience managing data files for tasks such as data cleansing, deduplication, formatting, and importing into Hubspot. Able to use basic formulas and functions, including VLOOKUPs, pivot tables, and conditional formatting, to organize and analyze data.
  • Working understanding of the B2B demand waterfall and related lifecycle stages (MQL, SQL, etc.) and how they connect marketing activities to revenue outcomes. 
  • Strong understanding of key email marketing concepts such as segmentation, personalization, deliverability, and engagement metrics. Understanding of common marketing campaign types, including events (in-person and virtual), content syndication programs, webinars, and direct mail, and the operational steps required to set up, track, and measure their performance.
  • Familiarity with GDPR, CAN-SPAM, CCPA, and similar privacy and data protection regulations, including how they apply to marketing activities. Understand core principles such as consent management, opt-in/opt-out processes, data retention, and honoring user preferences.
  • Analytical and extremely detail-oriented with strong self-administered QA, with experience in dashboard/report building, and identifying business efficiency improvements. Organized with a strong eye for spotting data inconsistencies and a track record of working effectively in process-driven, collaborative team environments.
  • Familiarity with using AI tools to assist with repetitive, technical, or data-related tasks, such as content formatting, data cleanup, basic analysis, or workflow automation. Comfortable experimenting with AI capabilities to improve efficiency.
  • Excellent written and verbal communication skills, able to distill complex tactical or technical concepts into accessible explanations for diverse audiences.
  • Comfort with Agile sprint methodologies and operational frameworks to drive project delivery.

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission

The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. 

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits. 

Base Salary Range (US)

$87,000 - $100,000 USD

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are: 

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only) 

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place. 

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

Please keep reading...

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.

 

Create a Job Alert

Interested in building your career at Culture Amp? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Global Diversity Questions

At Culture Amp, we are incredibly proud of how our platform helps companies measure aspects of diversity and inclusion; particularly aspects beyond race and gender. When it comes to measuring diversity for ourselves, we are leading the charge in helping companies think about building balanced teams. 

To get a comprehensive understanding of our pipeline, we invite all applicants to fill out these demographic questions. Completion of this form is entirely voluntary and declining to provide this information will not subject you to adverse treatment. 

By providing answers in the following questionnaire you consent to Culture Amp using your anonymised demographic information for internal research and trend analysis. 

Culture Amp is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, colour, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. 

Thank you and good luck with your application. 

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Culture Amp’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.