Director, GTM Enablement
Join us on our mission to make a better world of work.
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
How you can help make a better world of work
As our Director, GTM Enablement, you will lead the strategy and execution of enablement for our entire global revenue organization (Sales, SDR, Customer Success, Partnerships, and related GTM roles) to improve productivity, consistency, and customer outcomes across the full customer lifecycle.
You’ll drive scalable onboarding, ongoing role-based development, and launch-readiness programs that align to Culture Amp’s GTM priorities, narrative, and product roadmap. You will partner closely with Product Marketing, Product, Sales Operations, CX Operations, Marketing Operations, GTM Systems, Deal Desk, and Sales/CX leadership to ensure our field teams are equipped with the skills, tools, and confidence to win new customers, drive adoption, and expand accounts.
This role sits in Revenue Operations, reporting to the VP of Revenue Operations, and is pivotal to unifying GTM execution across all our regions (NA, EMEA, APAC), with data-driven rigor and change management at scale.
You will
- Set and own the end-to-end revenue enablement strategy and operating model (onboarding, skills/certification, role-based curricula, continuous learning) for all revenue functions; define clear success metrics tied to pipeline, win rate, ramp time, retention/expansion, and productivity.
- Build monthly and quarterly enablement plans that align to Culture Amp’s narrative, campaigns, and product GTM, partnering with Product Marketing on story-led assets, competitive positioning, and objection handling, and with Marketing and Sales leadership on activation in the field.
- Lead cross-functional launch readiness for major product and narrative updates; drive the adoption of pitch materials, playbooks, battlecards, and talk tracks; ensure SDR, AEs, and CS have role-specific practice, assets, and reinforcement.
- Partner with Revenue Operations sister teams to to embed process changes (e.g. tool updates and system overhauls) with training, comms, and change management that drive adoption and policy compliance at scale.
- Establish an enablement measurement framework and inspection cadence, leveraging Looker dashboards and RevOps reporting to track leading and lagging indicators; iterate based on data and seller feedback.
- Design and govern onboarding programs that reduce ramp time and improve time-to-first-deal and time-to-first-expansion across segments and regions; maintain modern curricula and certifications by role and level.
- Integrate AI- and conversation-intelligence–driven insights (e.g., Gong AI summaries, objection themes) into coaching, programs, and leadership updates; close the loop with Product and PMM on recurring customer feedback and competitive signals.
- Build, mentor, and develop a diverse, high-performing enablement team; foster a learning culture and strong field partnership; scale impact through repeatable playbooks and internal communities of practice.
- Own the administration and evolution of our GTM knowledge management systems and resources.
You have
- Significant leadership experience in Revenue or Sales Enablement within B2B SaaS, owning multi-role enablement (Sales, SDR, CS) and delivering measurable impact on ramp, win rate, deal velocity, and NRR/expansion.
- Demonstrated success building scalable onboarding and role-based curricula, and launching cross-functional readiness programs that integrate product, competitive, and process change enablement.
- Strong cross-functional influence partnering with Product Marketing, Product, Demand Gen, Sales/CX leadership,and Revenue Operations; proven change management in complex and fast-moving GTM environments.
- Data-driven approach to enablement with proficiency collaborating on reporting and establishing inspection cadences tied to GTM outcomes and productivity metrics.
- Familiarity with modern GTM toolsets (e.g., CRM, conversational intelligence platforms, learning/enablement platforms) and comfort incorporating AI-driven insights into training and coaching programs.
- Excellent storytelling, facilitation, and coaching skills; ability to help translate a company narrative into simple, role-ready talk tracks and assets that sellers actually use.
- (Nice to have) Experience enabling multi-product SaaS motions and multi-party buyer committees; experience driving advanced value selling; comfort aligning to CHRO-first narratives with CFO/COO/CIO adaptations in HR tech or adjacent categories.
You are
- Customer and outcomes-obsessed, tying enablement to business results and the end-to-end buyer and customer journey, not just training completion.
- A collaborative, entrepreneurial, and resourceful builder who reduces friction between teams and brings clarity, focus, and momentum to complex cross-functional work.
- A practical innovator who balances speed with rigor, using feedback, data, and experimentation to continuously improve field effectiveness.
For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission
The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.
Base Salary Range (US)
$200 - $240 USD
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks: An extended refresh period at the end of year
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process—and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.
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