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Marketing Manager

Tampa, FL

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Marketing Manager

Location: Tampa, FL (on-site)

Job Type: Full-Time | Exempt

About the Role:  Curaleaf is hiring a Marketing Manager to lead short- and long-form business-to-consumer communications across Florida’s cannabis market. This role drives multi-channel campaigns that boost brand awareness, ensure compliance, and support product positioning. By working cross-functionally and leveraging data insights, you'll help grow market share, build customer loyalty, and enhance the overall consumer experience.

What You’ll Do: 

  • Develop and execute statewide marketing strategy aligned with brand voice and business goals
  • Lead integrated B2C campaign strategy across digital, social, email, print, and in-store channels to drive engagement
  • Ensure all marketing initiatives meet Florida cannabis regulations by coordinating closely with the legal team to maintain compliance and brand integrity
  • Partner with sales, operations, product, and retail teams to align messaging and enhance the customer experience
  • Coordinate with agencies, designers, and copywriters to deliver high-quality, on-brand assets
  • Leverage market research, consumer insights, and performance data to refine marketing strategies and track key metrics like acquisition, retention, and brand sentiment
  • Craft brand narratives and content strategies that showcase product benefits, meet consumer needs, and position Curaleaf as a trusted leader in Florida's cannabis market
  • Strategically manage budgets, prioritize high-impact initiatives, and lead vendor partnerships to maximize marketing ROI and efficiency

 What You’ll Bring:

  • 5–7 years of proven marketing experience, ideally within retail, healthcare, or other highly regulated industries
  • You have a bachelor’s degree in Marketing, Communications, or a related field
  • You’re skilled in digital marketing and fluent with tools like CRM platforms, analytics dashboards, and project management software
  • You’re a strong communicator with a talent for turning insights into compelling storytelling and a track record of building effective cross-functional partnerships
  • You bring an analytical mindset and are comfortable using data to uncover trends, guide decisions, and optimize campaigns for maximum impact and ROI
  • You thrive in fast-paced, evolving environments and take initiative to solve challenges and capitalize on opportunities

Even Better If:

  • You have experience in cannabis or are familiar with Florida cannabis regulations and how to adapt communications to stay compliant

What We Offer:

  • Career Growth Opportunities
  • Competitive Pay and Benefits (Health, Dental Vision)
  • Generous PTO and Parental Leave
  • 401(K) Retirement Plan
  • Life/AD&D Insurance, Short & Long-Term Disability
  • Community Involvement Initiatives
  • Employee Referral Bonuses and Product Discounts

Not all benefits listed above are available to all employees at all locations.  

Curaleaf Awards and Achievements:

  • 2023 Ragan’s Top Places to Work
  • 2022 TIME100 Most Influential Companies
  • 2020 Cannabis Doing Good’s Good Neighbor Award
  • 2020 Minorities for Medical Marijuana’s Diversity & Inclusion Award

Follow us on Social Media: 
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our corporate Social Responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives, and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities. 

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. 

Our Values:

  • Lead and Inspire.  
  • Commit to Win.  
  • ONE Curaleaf.  
  • Driven to Deliver Excellence.  

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should use our internal job board to apply for current openings: https://app2.greenhouse.io/internal_job_board 

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