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Senior Associate, Influence

New York, New York, United States

Senior Associate, Influencer Marketing

 

Current Global is a global communications agency and creative powerhouse.  Our footprint spans Asia, Europe, North and South America and has strength and depth across consumer, corporate, health and technology communications. Our dynamic team of brand marketing, public relations and digital veterans work with some of the world’s most iconic brands to develop highly strategic and creative campaigns, collaborating across our four talent communities: Client Experience, Insights, Content and Integrated Media.

The best ideas come from a diverse mix of minds, backgrounds, and experiences, which is why we believe that diversity, equity, and inclusion are mission critical to building strong teams, cultivating great leaders, and creating an agency where everyone can do their best work. At Current Global, difference is valued, equality is a mandate, and inclusiveness is a reflex, not an initiative. Our Accessible by Design commitment that every piece of communication we create will meet the highest accessibility standards to reach people with sight, hearing, speech, and cognitive impairments was recognized as a 2021 World Changing Idea by Fast Company.

We put humanity at the heart of everything we do, from our internal culture to the way we help clients understand that people want to connect with brands as real and human as they are. We offer exciting career opportunities for entrepreneurial leaders. Learn more at www.currentglobal.com.

 

POSITION PROFILE.

We’re looking for a Senior Associate, Influencer Marketing to join our integrated team and support a high-visibility automotive client. In this role, you'll be a critical player in bringing a dynamic, multi-tiered influencer strategy to life — helping to shape storytelling that drives culture, content, and conversation. You’ll work alongside a seasoned team but have meaningful ownership of day-to-day execution — from talent discovery to approvals, negotiations to content flighting — helping ensure every activation fires on all cylinders.

 

PRIMARY RESPONSIBILITIES.

-Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)

-Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives

-Manage influencer outreach, negotiations, contracting, and onboarding processes

-Support content production, asset management, and timeline tracking across influencer programs

-Coordinate approvals across client, legal, and integrated agency teams

-Collaborate with paid social team to optimize influencer content for amplification

-Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve

-Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table

-Help manage reporting, performance tracking, and learnings for ongoing optimization

-Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach

 

QUALIFICTIONS.

-2–3 years experience working in influencer marketing, preferably at an agency or in-house at a brand

-Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends

-Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams

-Comfortable supporting influencer contracting and negotiations

-Sharp project management skills — you’re highly organized, detail-oriented, and deadline-driven

-Culturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversations

-Self-starter who takes initiative, problem-solves independently, and isn’t afraid to bring fresh thinking to the table

-Comfortable working in a fast-paced environment with multiple workstreams and stakeholders

-Team player who thrives in a collaborative, integrated environment

 

BONUS QUALIFICATIONS. 

-Experience working on automotive brands or large-scale consumer brands

-Direct experience coordinating paid influencer amplification campaigns

-Light content production experience (briefing talent, managing shoots, etc.)

 

ADDITIONAL INFORMATION

Current Global is proud to be an Equal Opportunity/Affirmative Action employer. Current recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Salary range: $66,300 - $70,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

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