Marketing Operations Manager, EMEA

About Us 

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases. 

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture. 

We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

• Reliable, high-quality data is the fuel that propels AI-powered data engineering.

• AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve.
• We empower engineers to deliver reliable, governed data faster, cheaper, and at scale.

dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started.. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.

We're looking for a high-impact, results-driven Marketing Analytics Manager to turn marketing data into decisions that drive pipeline and revenue. In this role, this person will be responsible for partnering closely with marketing leadership, delivering analytical insights for pipeline growth, with a primary focus on the EMEA region. You'll partner closely with Marketing, Sales, and Data teams to translate strategic vision into high-performing, measurable systems.

What You'll Do 

• Serve as the dedicated Marketing Operations business partner for EMEA field and revenue marketing teams, owning MBR and pipeline reporting, regional planning, strategic projects and run the business management
• Partner with Marketing, Data and Sales Operations teams to utilize AI to drive optimization, productivity, and cost savings
• Streamline and optimize marketing processes — including campaign creation and audience segmentation
• Partner closely with SDR and Sales leaders to support lead funnel management and routing, lead processing, SLA management and lead scoring and qualification frameworks
• Partner with data analysts to define KPI logic and data requirements, with a strong understanding of how Salesforce data feeds into BI tools and how underlying data models are structured
• Act as the regional point of contact for marketing operations, conducting ad hoc requests and reporting, including funnel conversion deep-dives, source attribution audits, pipeline forecasting and campaign performance analysis
• Work closely with the AMER-based Marketing Operations team to ensure consistency in processes, tooling and reporting standards across regions

What You'll Have

• 6+ years of demonstrated experience in Marketing Operations, Revenue Operations, or Marketing Analytics within a high-growth SaaS environment
• Hands-on, expert-level experience with Salesforce and HubSpot
• Advanced Excel / Google Sheets skills for building sophisticated data models, planning frameworks, and analyses directly in spreadsheets
• Familiarity with BI visualization tools (e.g., Omni, Tableau, Looker, Power BI) and a solid understanding of how data models, table joins, and source systems like Salesforce feed into reporting layers
• Proven experience owning lead funnel management, including routing logic, SLA frameworks, and scoring models in partnership with SDR and Sales leadership
• Strong analytical mindset with the ability to independently investigate funnel anomalies, attribution discrepancies, and pipeline variances and translate findings into clear recommendations
• Exceptional communication skills, with the ability to present data-driven insights to both marketing and sales leadership
• Highly organized and process-driven, with the ability to manage multiple regional stakeholders and competing priorities simultaneously
• Familiarity with tools like Clay and Qualified is a plus
• Working knowledge of SQL and Python is a plus — able to write queries to investigate data issues and pull ad hoc analysis independently

Compensation

We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process. 

The typical starting salary range for this role is:
€136,000 - €180,000 

Benefits

• Unlimited vacation, with a culture that encourages time off and guarantees at least 4 weeks’ paid leave in line with Irish law
• Healthcare: Coverage provided through Irish Life Health and DeCare, including medical, dental, and vision for you and your eligible dependents
• Life & Disability Protection: Long-term disability and death-in-service benefits included
• Pension: Employer contributions through our Personal Retirement Savings Program (PRSA)
• Generous paid parental leave for all parents, with additional time for birthing parents
• TaxSaver & Bike to Work Schemes for commuting flexibility and savings
• Paid medical, caregiver, and pregnancy loss leave to support life’s unexpected moments
• Flexible stipends for:
  • Health & wellness
  • Cellphone & internet
  • Home office setup
  • Learning & development

What to expect in the hiring process (all video interviews unless accommodations are needed):

1. 1. Interview with Talent Acquisition Partner
   2. Interview with Hiring Manager
   3. Team Interviews
   4. Team Interviews

dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. RSUs or comparable benefits may be offered depending on the legal or country limitations.