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Senior Director, Business Intelligence & Analytics

Denver, CO

The Denver Broncos are one of the most popular franchises in all of sports. Whether judged by the measure of wins and championships, attendance, national television exposure or by the Broncos' reputation locally and throughout the NFL, there are few parallels in the world of professional sports. We are dedicated to being the best team to cheer for, play for, and work for across all of sports. We are looking for employees who are passionate about what they do, have fun doing it, and proud to represent the Denver Broncos Football Club and Empower Field at Mile High.

JOB SUMMARY: The Denver Broncos Football Club is seeking a Senior Director of Business Intelligence & Analytics to lead a dynamic team responsible for advancing data-driven decision-making across the Denver Broncos organization. The Senior Director of Business Intelligence & Analytics is responsible for building data-driven solutions focused on increasing revenue, enhancing fan engagement, and improving operational efficiency aligned with Denver Broncos’ mission and core values: Growth and Innovation Mindset, Grit and Resiliency, Strive for Excellence, Do the Right Thing, and Accountability and Financial Discipline.

CORE RESPONSIBILITIES

  • Insights and Data Driven Decisions
    • Lead the development and implementation of analytical models to drive strategic decision-making, including ticket pricing, fan behavior and engagement
    • Deliver innovative solutions and optimize decision-making that utilizes statistical modeling, machine learning, AI, and predictive analytics
    • Collaborate with cross-functional teams to identify insights to drive the business and develop dashboards for real-time reporting
    • Identify and implement the latest trends and technologies in analytics to continuously enhance data-driven decision-making processes
  • Data Management and Compliance
    • Develop and lead the overall data strategy, including collection, storage and management of data sets focused on driving revenue, enhancing fan engagement, and improving fan experience
    • Identify and deploy innovative data sets and data management technologies to improve efficiency and analytics capabilities
    • Develop and enforce data governance policies and procedures to ensure data accuracy and compliance with industry regulations and standards
    • Coordinate with IT and legal teams to ensure data management practices comply with relevant laws and regulations
  • CRM Systems Management
    • Develop and execute a comprehensive CRM strategy leveraging leading technologies to drive the Broncos’ business and fans goals
    • Provide ongoing recommendations to the Ticketing and Partnership teams on how best to leverage our CRM to execute their strategic vision & automate tasks
    • Manage the CRM system to ensure accurate and up-to-date customer information.
    • Evaluate, implement, and manage leading CRM systems and tools that support data collection, analysis, segmentation, and personalization efforts.
  • Email and SMS Execution
    • Develop and implement strategies and technologies to enhance customer engagement and retention through personalized communication
    • Create segmented audiences based on behavior and preferences to deliver messaging that supports revenue generation and fan experience
    • Ensure compliance with email and SMS marketing regulations, including opt-in/opt-out processes
    • Collaborate with creative teams to develop compelling content for email and SMS communications
  • Collaboration and leadership
    • Partner with internal and external stakeholders to align Business Intelligence & Analytics initiatives with organizational goals and priorities.
    • Lead special projects and innovation to stay ahead of industry trends

KEY COMPETENCIES

  • Visionary Leadership
    • Demonstrates the ability to create and implement a transformative data and analytics strategy that aligns with organizational goals
    • Challenges conventional approaches while fostering innovation and alignment with the Broncos’ values
  • Innovation & Strategic Thinking
    • Continuously identifies and evaluates emerging data & analytics trends for their potential to enhance efficiency, user engagement, and organizational growth
  • Collaboration and Influencing
    • Builds strong relationships across departments and with external stakeholders to ensure ticketing initiatives align with broader organizational objectives.
    • Communicates complex data and analytics concepts public speaking skills with experience presenting to members of all departments and of all levels
  • Technical Expertise
    • Extensive and proven knowledge of leading data and analytics processes with experience in professional or collegiate sports
    • Expertise and knowledge of the latest data and analytics technology trends across sports and entertainment
  • Results-Driven Accountability
    • Focuses on delivering measurable outcomes, ensuring data and analytics initiatives and budgets are completed on time, within budget, and aligned with organizational goals
  • Resilience and Adaptability
    • Maintains focus and determination in overcoming challenges during key projects, ensuring the highest standards of performance and excellence
  • Values-Based Decision Making
    • Embodies the Broncos’ core values in all decision-making, fostering a culture of integrity, excellence, and accountability

QUALIFICATIONS

  • Bachelor’s degree and combined minimum 5 years of Business Intelligence & Analytics experience, preferably with experience in Sport & Entertainment
  • Demonstrated understanding of forecasting and predictive analytics
  • Experience with Event Ticketing tools (e.g., Ticketmaster), CRM Systems (e.g., Microsoft Dynamics & KORE) and Marketing Automation tools (e.g., Eloqua, Adobe Journey Optimizer)
  • Experience with research/survey tools usage is a plus (i.e. YouGov, Qualtrics, etc.)
  • Experience in developing and managing modern analytics technologies and coding languages (e.g., AI, SQL, R, Python) workflows, with a focus on efficiency and scalability
  • Experience with modern data acquisition and management systems (e.g., Snowflake)
  • Experience with data or privacy-related experience, including implementation, monitoring, and compliance with privacy, data protection, and data governance policies and procedures for one or more business units
  • Experience with data visualization tools (e.g., Tableau, PowerBI)
  • Ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards, all with a professional and courteous attitude.
  • Prior experience with inventory management or pricing optimization
  • Self-motivated and solutions oriented
  • Exceptional verbal and written communication skills
  • Proficient in Microsoft Office (Microsoft Excel, PowerPoint and Word)
  • Ability to work all home Broncos games, nights/weekends and keep a flexible schedule
  • Ability to work quickly and efficiently under pressure
  • Outstanding analytical and problem-solving skills and independent, creative problem-solver
  • Proven track record of success in cross-functional work environment
  • Highly organized, motivated and responsible with good time and project management abilities - comfortable working on multiple projects with tight deadlines in a fast-paced team environment
  • Experience managing and mentoring a team
  • Strong work ethic and drive to improve

In accordance with the Colorado Equal Pay for Equal Work Act, the expected salary range for this position is $175,500 - $193,604. Salary based on assessment of qualifications. 

The Denver Broncos Football Club offers a robust suite of benefits for our Staff including: affordable Health, Dental & Vision coverage, Basic Life and AD&D Insurance, Voluntary Life and AD&D, Health and dependent care Flexible Spending Accounts, Sick/Personal time, Vacation time, 401(K) matching program, Paid Holidays, Tuition Reimbursement and an Employee Assistance Program.

This job posting will remain open until we have identified an adequate applicant pool. Applicants are strongly encouraged to apply early. 

The Denver Broncos Football Club and Stadium Management Company are an equal opportunity employer and do not unlawfully discriminate on the basis of race, color, religion, national origin, sex, age 40 and over, disability, genetic information, or any other status protected by applicable law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions are based on job-related factors. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the organization.

The Denver Broncos Football Club and Stadium Management Company are an equal opportunity employer and do not unlawfully discriminate on the basis of race, color, religion, national origin, sex, age 40 and over, disability, genetic information, or any other status protected by applicable law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions are based on job-related factors. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the organization.

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