Creative Lead - Performance Marketing

Creative Lead - Performance Marketing

(Remote - Canada)

About DESIGNME

At DESIGNME, we believe in the power of self-expression through hair. Born in Canada, we're a fast-growing indie haircare brand creating high-performing, fun, and easy-to-use products for every hair type. We're passionate about community, creativity, and empowering individuals to feel their best. Born behind the stylist chair, we're loved by artists and consumers alike.

About the role

We’re looking for a performance-driven Creative Strategist to join our team. Reporting to the Director of Digital, you’ll lead the development of paid creative that drives measurable growth.

This is both a strategic and hands-on role, owning the full creative lifecycle from strategy and to execution, testing, and iteration.

In this role, you’ll conceptualize ad content, design image ads, edit short-form videos, and turn UGC into campaigns that convert. You’ll write scroll-stopping hooks and compelling, customer-focused copy, translating product benefits into persuasive storytelling. You’ll test different ad concepts, messaging angles, and creative variations to understand what resonates. Most importantly, you’ll collaborate closely with our Paid Media team to understand performance data, uncover customer insights, and use those learnings to make sure every ad is better than the last. 

If you’re energized by bold ideas, hands-on creative work, and seeing your work directly drive results, this role is for you.

Key Responsibilities

·       Develop and execute creative ad strategies that drive performance across paid media platforms (Meta, TikTok, Amazon, YouTube).

·       Collaborate closely with the Paid Media Manager to align creative with campaign goals, priorities, and performance insights.

·       Research audiences, trends and competitors to inform creative strategy.

·       Create high-performing, scroll-stopping image ads and video, optimized for paid media placements.

·       Write compelling hooks, captions, and customer-focused ad copy, translating product benefits into engaging storytelling.

·       Test variations in hooks, messaging angles, and calls-to-action; develop and test creative frameworks, proactively suggesting new ideas.

·       Develop, own, and enforce the end-to-end process for ideation → ad development → testing → feedback → iteration, using creative asset management tools.

·       Continuously refresh, remix, and expand on winning creatives to maximize performance.

·       Review ad performance regularly with the Paid Media Manager, understanding KPIs (CTR, CPA, ROAS) and how creative contributes to them.

·       Use performance insights to iterate and improve creative over time.

·       Collaborate with the Influencer team to craft and refine briefs for UGC video content.

·       Review creator content and provide actionable feedback to strengthen performance.

What We’re Looking For

·       5+ years experience producing creative for performance marketing, growth, or digital advertising.

·       Hands-on experience in image design and short-form video production.

·       Excellent copywriting skills, with the ability to translate product benefits into customer-focused storytelling.

·       Experience building creative testing systems and translating performance data into actionable creative strategy.

·       Deep understanding of paid digital media platforms (Meta, TikTok, Pinterest, YouTube, Amazon) and exposure to working with media buyers.

·       Highly organized with a process-oriented mindset to manage ideation, testing, and iteration efficiently.

·       Motion graphics or light animation skills (basic ability to animate text, graphics, or shapes in video content).

·       Comfortable using AI tools and creative asset management software to scale ad production.

·       Experience in beauty, haircare, or DTC brands a big plus.

·       Strong visual storytelling and knowledge of social media trends.

Additional Requirements

Expected hours: 40 hours per week 

Why Join DESIGNME

• Opportunity to work with a fast-growing professional hair brand
• Collaborative culture with strong cross-functional partnership
• Ability to make a tangible impact on trade, education, and event execution
• Work remotely
• 100% Remote
• Paid Time Off, Statutory Holidays in your country, and 1-week of company office closure dates during the Holidays
• People programs: Training & Development Program, Employee Product Purchase Program, Employee Referral Program, etc.

Disclaimer

We use artificial intelligence tools to support the screening and preliminary assessment of candidate applications as part of our recruitment process. DESIGNME's People operations specialist (human recruiter) reviews all applications and decisions.