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Vice President, Social Strategy

New York, New York, United States

DeVries is seeking a dynamic and entrepreneurial Vice President of Social Strategy to join our team, reporting to the EVP, Strategy. This role requires an experienced digital and social leader who will build and guide core components of all social strategy workstreams and serve as a daily client contact. The VP of Social Strategy will have a high degree of autonomy to lead, develop, and implement strategies across multiple accounts and teams. This role is based in the New York office (hybrid).

Responsibilities  

  • Serve as a day-to-day social strategy lead 
  • Develop and implement innovative social brand strategies that are integrated with overall client marketing objectives/goals  
  • Become an expert on our client’s business and how their communications objectives help achieve business goals.  
  • Take broad concepts and strategies and translate them into meaningful, actionable social and platform strategy operating plans that achieve our client’s communications objectives.  
  • Identify ways to measure success against campaign goals and achievable outcomes; determine methods to collect and present data and analysis to clients as well as internal stakeholders.  
  • Provide key data and analysis of digital/social/mobile media campaigns to clients as well as internal staff  
  • Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution  
  • Lead development of social media management standards, policies and rules of engagement for social channels  
  • Define KPIs and implement measurement, analytics and reporting methods to gauge success, providing key data and analysis of digital/social media campaigns to clients as well as internal account and management staff;  
  • Assess social and digital technological innovations to find ways to further current client offerings (i.e. new social platforms and social listening tools)  
  • Participate in new business pitch development and presentations  
  • Works autonomously on POVs and thought-leadership pieces for internal and external communications  
  • Provides ongoing proactive strategic council on areas of opportunity to continue organic business growth and program evolution 

 

Qualifications 

Basic Qualifications  

  • Minimum of 9 years of experience with a brand (client-side), or a digital advertising and/or digital PR agency, with a preference for experience leading and managing social and digital programs (or commensurate experience)  
  • Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.  
  • Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems.  
  • Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level  
  • Have exceptional creative and business writing skills 
  • Have deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners  
  • Understand the paid media environment and how it applies to a holistic social media strategy  
  • Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment  
  • Have experience working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.  

Additional Qualifications  

  • Work well within highly collaborative, multidisciplinary teams of digital strategists and other channel experts – displaying proven ability to run a team, deliver complex programs in a timely manner, control timelines and budgets, anticipate issues and work towards solutions to complex problems.  
  • Show a clear ability to work autonomously, with solid decision-making skills and ability to drive an agenda that merges client priorities with target audience interests.  
  • Outstanding communication skills, including the ability to successfully present program recommendations and establish relationships with senior clients as a trusted advisor.  
  • Bring enthusiasm for digital business growth and creating never-been-done-before client programs.  
  • Have the proven ability to meet deadlines and juggle multiple projects in a fast-paced office environment that requires and rewards excellence.  

 

Salary: $125,000-$170,000

DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications.

DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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I also certify that the information contained on this form, my resume/C.V., any other attachments and any other information that I or anyone acting on my behalf provides to the Company during the hiring process is correct and complete. I understand that any misrepresentation or omission in this application will be cause for denial or termination of employment.

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If hired, I agree to abide by all of the Company rules and regulations and I understand that if employed my employment is “at will”. By this, I understand that my employment can be terminated with or without cause and with or without notice at any time, at the option of myself or the Company.

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