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Category Strategy Manager

Marina del Rey, California, United States

Why We Exist and What We Do:

At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

As the Category Strategy Manager, you will play a critical role in developing and executing retail sales strategies to drive growth. You will work cross-functionally to optimize major programs, surface insights, and maximize performance. This role requires someone passionate about the retail/CPG industry who can manage strategic initiatives in a fast-paced environment.

This is an incredible opportunity to join an amazing team at a start-up that has already experienced huge growth, yet also has a ton of upside potential. Check out our site; we are launching some of the most interesting and innovative products in the personal care industry and disrupting retail like no other!

This role will report to the Director of Retail Strategy.

This is a full-time, hybrid role with company benefits based out of Squatch HQ in Marina del Rey, CA.

The anticipated base compensation range for this role will be $100,000 to $130,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

  • Category Analysis and Strategy Development
    • Analyze market data, shopper insights, and competitive landscape to identify opportunities for category growth and differentiation.
    • Track and report on category performance, providing insights to inform decision-making for assortment, pricing, and promotion strategies.
    • Leverage syndicated data (e.g., Nielsen, IRI) to develop fact-based category stories that align with retailer objectives.
    • Keep up with developments and best practices in category management. It is expected that you will pursue the knowledge needed to improve departmental capabilities and improve professional competence.
  • Retailer Partnership Support
    • Support the Director in building and executing category plans for key retail accounts, focusing on assortment optimization, shelf placement, and merchandising.
    • Collaborate with Sales to develop customized category presentations and recommendations for retail partners.
    • Conduct regular category reviews with retail partners to share insights, review performance, and explore growth opportunities.
    • Key contributor to the development of customer-specific presentation materials supporting brand and category development
    • Integrate insights into compelling selling stories with actionable recommendations, presenting directly to retailers.
    • Build relationships with key retailers and influence category strategy at shelf to support achievement of Dr. Squatch goals
  • Cross-Functional Collaboration
    • Work closely with Marketing and Product Development teams to support new product launches and promotional campaigns.
    • Partner with the analytics team to assess the effectiveness of category initiatives and make data-driven recommendations.
    • Participate in cross-functional meetings to ensure category management strategies are integrated into broader company initiatives.
    • Partner with the Innovation team, Marketing, and Sales to identify opportunities on new products to bring to market using data insight
    • Perform ad-hoc reporting and analysis utilizing various data platforms (Nielsen, Spins, IRI, etc.) to support sales and cross-functional teams
    • Manage timelines and deliverables for category-related projects, ensuring alignment with retailer and business priorities.

About You:

  • Bachelor’s Degree - ideally in Business, Marketing, quantitative, or technical field
  • 5+ years of experience in CPG or retail - ideally in a Category Manager or Insights/Analytics role with a track record of advancement
  • Previous experience with retailer, syndicated, and panel data sources, data analysis, and visualization tools
  • Proficient in Excel and PowerPoint/Google Slides
  • Advanced understanding of CPG industry trends and category management processes
  • Self-starter mentality with a high degree of follow-through; able to own and take tasks to completion
  • Strong critical thinking skills to turn data into clear, actionable narratives
  • Leadership presence with the ability to communicate complex perspectives convincingly to team members, senior leaders, and the customer
  • Outstanding project management abilities both independently and with cross-functional teams
  • Interest in health and wellness, personal care, and/or retail/CPG industries with eagerness to drive impact
  • Someone who gets things done without perfect resources, is innovative, and works with a sense of urgency
  • Someone who has high standards, takes ownership, and is invested in the outcome
  • Someone who proactively helps others, stays positive, and has a good sense of humor

#LI-BD1 #LI-FULLTIME #LI-HYBRID

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

For Information regarding Data Privacy, please review https://privacy.drsquatch.com/. 

Unsolicited Resume Policy. Dr. Squatch (“DRSQ”) employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ’s Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ’s resume database will be considered property of Dr. Squatch.

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DRSQ’s Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.

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