Marketing Coordinator
Job Summary:
We are seeking a dynamic and organized Marketing Coordinator to support our global marketing efforts, with a particular focus on the Asia-Pacific (APAC) region. This role is integral to our marketing team and involves managing marketing initiatives that span both global and APAC-specific markets. The ideal candidate will have a passion for marketing, a keen eye for detail, and the ability to work effectively across different cultures and markets.
Key Responsibilities:
Global Marketing (60%)
Marketing Research: Conduct market research to identify industry associations, press contacts, potential venues, and other opportunities to support marketing strategies and event planning.
- Marketing Logistics: Oversee the ordering, inventory management, and distribution of branded swag and marketing materials for events, campaigns, and internal use.
- Marketing Administration: Provide administrative support for the marketing team, including contact management, database support , organizing marketing materials, and assisting with reporting.
- Partner marketing coordination: Assist in coordinating partner and integrations marketing activities, including supporting joint campaigns, ensuring consistent messaging, and facilitating communication between internal teams and external partners.
- Campaign Coordination: Assist in the development and execution of global marketing campaigns, ensuring alignment with overall brand strategy. Plan and schedule the monthly marketing newsletter.
- Event Coordination: Support the planning and execution of global events, webinars, and conferences, including logistics, promotion, and post-event follow-up.
APAC Market-Specific (40%)
- Market Research: Conduct research to understand the unique needs and trends of the APAC market, providing insights that will inform localized marketing strategies.
- Localized Campaigns: Adapt and execute global marketing strategies to meet the specific needs of the APAC market, ensuring cultural relevance and market appeal.
- Partnership Management: Identify and manage relationships with local partners, influencers, and media outlets to enhance market penetration in APAC.
- Event Support: Assist in organizing and managing regional events and trade shows, ensuring they are tailored to the APAC market. Particularly around post-event follow-ups and action plans.
- Language Localization: Coordinate the translation and localization of marketing materials, ensuring accuracy and cultural appropriateness.
- Regional Reporting: Track and report on the performance of APAC-specific marketing initiatives, providing regular updates to the global marketing team. This will include list and contact management.
Qualifications:
- Experience: 1-2 years of experience in marketing or project management, with a focus on global or regional (preferably APAC) markets.
- Skills:
- Strong project management and organizational skills.
- Excellent communication skills, both written and verbal.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, social media platforms).
- Ability to work collaboratively in a multicultural environment.
- Familiarity with the APAC market and cultural nuances.
- Language skills in one or more APAC languages are a plus - ideal languages, Thai or Bahasa.
- Personal Attributes:
- High attention to detail.
- Ability to multitask and prioritize tasks effectively.
- Adaptability and a willingness to learn.
- Creative thinking and problem-solving skills.
About Duetto:
Duetto delivers a suite of SaaS cloud-native applications for hospitality businesses to optimize every booking opportunity for greater revenue impact. The unique combination of hospitality experience and technology leadership drives Duetto to look for innovative solutions to industry challenges. The software as a service platform allows hotels, casinos, and resorts to leverage real-time dynamic data sources and actionable insights into pricing and demand across the enterprise. For more information, please visit https://www.duettocloud.com/.
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