Senior Growth Marketing Manager

Overview:
Duetto is the industry-leading revenue management system helping hotels, resorts, and casinos optimize performance and boost profitability. With a powerful SaaS platform, an expanding suite of products, and a passionate team, we're entering our next phase of growth—and we're looking for a seasoned growth marketing leader to help fuel it.

The Role:
We're hiring a Senior Growth Marketing Manager to lead the development and execution of multi-channel campaigns that drive measurable revenue impact. This role will be a key strategic and executional leader—responsible for building and optimizing full-funnel marketing programs that increase awareness, accelerate pipeline, and deliver results.

As a senior member of the global marketing team, you will own our growth engine—from campaign architecture to performance optimization. You’ll report to the Director of Growth Marketing and partner cross-functionally with sales, product marketing, content, and ops to drive GTM success.

Key Responsibilities:

Lead Campaign Development & Execution

• Design and execute integrated marketing campaigns across digital, email, web, and social that align to GTM priorities and drive pipeline growth
  
  
• Translate audience insights and buyer journeys into compelling nurture flows, content strategies, and acquisition tactics
  
  
• Build, launch, and manage multi-step campaigns in HubSpot with rigorous testing, personalization, and optimization
  
  
• Partner with content and product marketing to ensure messaging consistency and alignment with campaign goals

Own the Growth Marketing Engine

• Act as HubSpot admin and lead—ensuring marketing automation drives lead capture, nurture, and conversion at scale
  
  
• Create segmented workflows based on persona, buying stage, and geography to accelerate MQL to SQL progression
  
  
• Collaborate with Sales Ops and SFDC Admin to ensure clean handoffs, campaign attribution, and reporting accuracy
  
  
• Continuously refine processes to support global campaign execution while maintaining operational excellence

Drive Website & Conversion Strategy

• Own CRO strategy across the website—analyzing GA4 and user behavior to improve conversion paths
  
  
• Launch and optimize high-converting landing pages aligned to campaign objectives
  
  
• Guide localization and expansion strategy for our multilingual sites to improve international engagement and lead capture

Own SEO & Organic Growth

• Partner with content to define and execute SEO strategies that support organic acquisition goals
  
  
• Implement technical SEO improvements and track their impact on rankings, traffic, and pipeline contribution
  
  
• Drive keyword research and optimization initiatives tied to key verticals and personas

Grow and Optimize Email Marketing

• Lead global email marketing strategy—from list management to segmentation to performance optimization
  
  
• Drive opt-in growth and email deliverability, maintaining compliance while increasing engagement
  
  
• Continuously A/B test to improve open rates, click-through rates, and nurture effectiveness

Champion Innovation & Growth Experimentation

• Evaluate new tools, tactics, and technologies that improve campaign performance, personalization, and speed to market
  
  
• Own structured growth experiments, define test hypotheses, and share learnings to drive continuous improvement
  
  
• Be a data-driven voice for innovation on the team—translating insights into action and scale

Paid performance management:

• Execute and manage campaigns through paid channels
  
  
• Expand our paid advertising channel mix and implement paid media strategies aligned to our ICP, across multiple segments and multiple products

Qualifications:

• 7+ years of experience in B2B SaaS marketing, ideally with exposure to hospitality or martech
  
  
• Proven success leading integrated growth campaigns tied to pipeline and revenue goals, across organic and paid channels
  
  
• Deep expertise with HubSpot (admin-level) and experience working with Salesforce
  
  
• Strong understanding of CRO, buyer journey mapping, and marketing analytics
  
  
• Analytical mindset with a focus on outcomes, experimentation, and optimization
  
  
• Experience with AI tools and modern martech stack enhancements
  
  
• Excellent copywriting and messaging skills across digital channels
  
  
• Strong cross-functional collaboration and project management skills

About Duetto: 

Duetto delivers a suite of SaaS cloud-native applications for hospitality businesses to optimize every booking opportunity for greater revenue impact. The unique combination of hospitality experience and technology leadership drives Duetto to look for innovative solutions to industry challenges. The software as a service platform allows hotels, casinos, and resorts to leverage real-time dynamic data sources and actionable insights into pricing and demand across the enterprise. For more information, please visit https://www.duettocloud.com/.