New

Head of Lifecycle Marketing Operations

Mountain View, US

About EarnIn

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

Position Summary:

We’re seeking a Director Lifecycle Marketing Operations to lead and scale CRM operational efforts. The role bridges strategy and execution, making it perfect for someone who excels at turning ideas into action. 

You will own the development and evolution of the processes, systems, and tools that enable our Lifecycle Marketing team to launch campaigns efficiently, personalize at scale, and test rigorously. This foundation will be critical as we accelerate our experimentation roadmap and expand our lifecycle programs to support multiple business units.

The US base salary range for this full-time position is $175,000 to $217,000, plus equity and benefits. Our salary ranges are determined by role, level, and location. This is a hybrid position with the expectation of working from our offices in Mountain View 2 times per week.

What You'll Do:

  • Design and evolve scalable, cross-functional workflows that enable efficient and effective planning, execution, QA, and measurement of lifecycle marketing campaigns across the customer journey.
  • Drive the rollout and management of our campaign decision engine and content calendar as key tools for orchestrating lifecycle campaigns that improve our Community Member experience from onboarding to re-engagement.
  • Be the go-to expert on Braze, supporting internal stakeholders with new feature launches and collaborating with our Braze CSM to surface new opportunities, troubleshoot problems, and continuously level up our capabilities.
  • Collaborate with Product, Engineering, and Data Science teams to operationalize new capabilities (e.g. dynamic segmentation, advanced experimentation, AI-enabled personalization).
  • Leverage automation, workflow orchestration, and AI to reduce administrative burden for internal users.
  • Ensure on time reporting from automated tools.
  • Oversee data hygiene efforts – working closely with our Data Infra and Analytics teams.
  • Ensure full compliance with EarnIn policies and legal regulations

What We're Looking For:

  • Deep Lifecycle Marketing experience across digital channels (Email, Push Notifications, SMS, and in-app) with a focus on operational scale and personalization.
  • A builder mindset—able to create and evolve campaign workflows and infrastructure for a multi-product business.
  • Skilled at translating marketing and analytics needs into technical requirements and campaign logic.
  • Hands-on technical fluency in dynamic content, complex segmentation, and real-time data integrations—with a desire to mentor others on best practices.
  • Agile operator who is deeply steeped in the test/learn/iterate operating mindset.
  • Data driven operator with deep experience in campaign performance analysis.
  • You’re comfortable balancing strategic thinking with tactical execution.
  • Strong leadership, project management and cross functional skills.
  • Excellent communications and stakeholder management abilities.

Your Background:

  • 7-10 years of Lifecycle Marketing/CRM operations experience.
  • Deep technical experience working with Braze and Segment (or comparable ESPs and CDPs).
  • Track record of working in B2C environments, ideally with mobile app products.
  • Experience with one or more structured, data driven methodologies used to improve operating processes (i.e. Six Sigma).
  • Experience leveraging AI to improve performance is a plus.
  • FinTech experience is a major plus.

#linkedinhybrid, #hybrid

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. 

EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.

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