Recruitment Coordinator – Kenya (Internal Applicants Only)

Who We Are! 

🌍 Africa has the world’s youngest and fastest-growing population. By 2035, the continent is poised to contribute more young people to the global workforce each year than the rest of the world combined. 

At Educate! we're obsessed with impact. We leverage iterative learning to build highly scalable youth employment solutions aimed at unlocking the potential of the world’s youngest continent. 

Educate! prepares youth in Africa to learn, earn and thrive in today’s economy by: 

1. Introducing an employment-focused school subject into secondary and 
2. Delivering livelihood boot camps for out-of-school youth, with a focus on marginalized rural girls and young women.

To date, more than 500,000 youth have been meaningfully impacted across Uganda, Rwanda, Kenya, and Tanzania, and along the way, Educate! has become the largest youth employment and skills provider in East Africa.

Educate! is a team of over 300 largely African staff and 300 volunteer youth mentors. We prioritize building an engaging, fulfilling and growth oriented work environment. 50% of our top 30 leaders have been with us for over 5 years, 10+ alumni have started their own organizations, and 6 current or former team members were Acumen Fund East Africa fellows. 

We have been backed by top foundations such as Imaginable Futures, Livelihood Impact Fund,  Jack Dorsey’s #startsmall, CIFF and Echidna Giving. Educate! won a 2018 Klaus J. Jacobs Prize and a 2015 WISE Award, and has been highlighted by the World Bank’s S4YE's Impact Portfolio, an Al Jazeera documentary, BBC, The Brookings Institution as one of 14 case studies on scaling education, and the Gates Foundation as a Goalkeepers Accelerator. In 2022, we received a catalytic investment from philanthropist Mackenzie Scott to scale our systems change work.

Educate!'s long-term vision is to design solutions that measurably impact millions of youth across Africa each year.

Good to note: To Our Awesome Applicants! 🚀💫

We know that incredible candidates sometimes hesitate to apply if they don’t meet every requirement. If this role excites you, we encourage you to apply! 

We’re looking for passionate individuals who believe in our mission and can bring unique perspectives to our team—not just those who check every box. We value diversity and strongly encourage women and individuals from all backgrounds to apply.

Position Overview 

Educate!, a fast-growing and award-winning social enterprise, is seeking a Recruitment Coordinator to drive our youth recruitment strategies in Kenya as we work towards our organizational vision of measurably impacting millions of students across Africa each year. In this role, you’ll report to the  Youth Recruitment Manager and play a key role in designing, implementing, and optimizing recruitment systems and Youth Recruitment Strategy campaigns to activate user funnel strategies, ensuring we increase funnel conversions and operate smoothly and effectively. This includes building sustainable partnerships with community leaders, mobilizing local networks, and leading recruitment efforts through data-driven strategies. You will also onboard, manage, and motivate a high-performing team of community leaders and CEAs/mobilizers, ensuring they are aligned with recruitment goals and targets. Additionally, you will develop innovative outreach strategies across various channels and provide continuous feedback to improve recruitment quality and conversion rates. 

The right person for this role is someone who thrives in fast-paced environments, enjoys building efficient systems, and is comfortable using data to drive decisions. You should have a knack for collaboration, experimentation, and process improvement, leveraging feedback to refine recruitment strategies. 

Sound like you or someone you know? Read below, visit our careers page to learn more about Educate!,

 

What You’ll Do🌟

 

Youth Recruitment  Strategy

• Have an elaborate and in-depth understanding of the youth recruitment strategic goals and priorities, thus ensuring they are in a position to implement and execute the strategies in every bootcamp cycle.
• Create elaborate ways of working with the community leaders and mobilizers during the youth mobilization period.
• Lead in the hiring and management of the CEAs/mobilizers, community leaders, and CHPs across select counties and ensure they are well onboarded and motivated to execute their duties.
• Lead and manage the overall and daily targets for CEAs/mobilizers, community leaders, and CHPs, as shared by the  Youth Recruitment Manager.
• Build and maintain a healthy pipeline of community leaders, CEAs, mobilizers, and CHPs across all operational counties.
• Deeply understand the annual and quarterly youth recruitment strategic goals and priorities and translate them into localized execution.
• Build clear ways of working with community leaders, CEAs, mobilizers, and CHPs during the mobilization period.
• Have an in-depth understanding of the youth recruitment annual and quarterly budgets to ensure stakeholders are fairly compensated in line with our budgeting philosophy. 
• Document key learnings, FAQs, and recommendations, and share a detailed report at the end of the Youth Recruitment Strategy exercise. 

System and Process Management

• Be a master of ALL youth recruitment systems, tools, and processes including but not limited to managing a call center system. 
• Lead the onboarding and training of the Youth Recruitment Strategy team on the youth recruitment systems, tools, and processes.
• Train CEAs, community leaders, or CHPs on all recruitment tools (digital and manual).
• Lead process improvements by evaluating system performance, youth feedback, and field realities.
• Evaluate the Youth Recruitment Strategy's progress and recommend key strategic iterations based on data trendlines, youth feedback, and stakeholders’ feedback.
• Interpret Youth Recruitment Strategy data and metrics as shared by Performance Metrics and share recommendations based on daily data trendlines against set KPIs.
• Create a healthy backlog of community leaders and mobilizers in every county where we are running product development.
• Based on the data trendlines and insights, recommend key strategic iterations to increase each user funnel conversion rates.
• Collaborate with Tech and Performance Metrics in identifying scalable Youth Recruitment Strategy tools through the guidance of the  Youth Recruitment Manager or Head of Recruitment.
• Lead and manage recruitment-related and product-related experiments, pilots, and prototypes.
• Use data insights to inform which experiments should scale or be iterated.
• Uphold child/youth safeguarding standards during recruitment, onboarding, field visits, and community interactions.

Recruitment Channel Strategy Implementation

• Identify the most effective channels for reaching target youth demographics, including educational institutions, community organizations, and public participation events.
• Plan, organize, and execute outreach activities to engage with potential youth through selected channels.
• Identify the most effective recruitment channels (schools, community groups, public events, religious groups, etc.). Plan and execute channel-specific outreach activities.
• Analyze channel performance and recommend tactical shifts to increase funnel conversions.
• Stay up to date on trends in youth engagement and innovations in recruitment channels.
• Track the performance of different recruitment channels using key metrics, including youth eligibility, conversion rates, COA/CAC, and reach rate.
• Analyze data to determine the effectiveness of each channel and adjust strategies accordingly to maximize recruitment efforts.
• Ensure that recruitment messages are consistently and effectively delivered across all channels.
• Keep up to date with the latest trends in youth recruitment and channel strategies to improve brand visibility.
• Prepare regular reports on the effectiveness of channel strategies and recruitment activities.
• Provide recommendations based on data analysis to improve the recruitment process and the implementation of the channel strategy.

Recruitment User Funnel Data Quality Assurance

• Onboard and implement a quality assurance strategy for the CEAs/mobilizers, community leaders, and CHPs.
• Conduct spot checks and audits of recruitment channels or activities to identify areas for improvement.
• Regularly assess recruitment activities to align with last-mile recruitment practices and quality standards.
• Conduct routine audits of last-mile activities to ensure compliance with quality standards.
• Conduct routine field visits to support CEAs/mobilizers and community leaders/CHPs, assess ground realities, generate insights, and use those insights to support CEAs/mobilizers and community leaders/CHPs in improving their conversion rates.
• Implement continuous feedback mechanisms at each stage of the youth recruitment funnel to improve value proposition delivery.
• Implement corrective actions to address low-quality recruitment practices.
• Provide clear communication and timely updates at all recruitment touchpoints within the user funnel to keep youth and stakeholders well-informed.
• Conduct regular audits of youth recruitment activities to identify areas for improvement and ensure compliance with quality standards.
• Implement a continuous feedback loop to refine recruitment strategies and improve the quality of user funnel conversions.
• Work with the data/MEAL team to ensure tools and systems are user-friendly.

Who You Are 🦸‍♀️🦸‍♂️

• Experience working in a high-growth startup organization - Developing and implementing recruitment strategies to meet targets for Customer Youth Recruitment Strategy and ensuring high funnel conversion rates.
• Experience working with data, numbers, and reports to adjust and optimize recruitment strategies, ensuring alignment with performance goals, with basic budget management experience
• Experience managing and evaluating the performance of recruitment teams, including mobilizers, community leaders, and telemarketers, to drive recruitment success.
• Strong orientation to team culture and cross-functional work.
• Minimum of a Bachelor’s degree with at least 3 and above years of experience in a similar role.
• This role is open to Kenyan nationals only and requires 70% field travels 

A good fit with our Five Cultural Tenets (see “What is Educate! About?” Below; learn more by looking at Educate!’s culture deck here. 

 

Application Deadline : Monday 8th Dec 2025, 8:00am 

What We Offer 💼

• A vibrant, mission-driven environment with a supportive and fun team. 
• Competitive salary based on experience.
• Learning & growth opportunities  

Application Process: Rolling basis, interviews happening soon!

Our Culture & Tenets(Values) 🌱

We’re ambitious. Are you? Educate! is growing fast, so new opportunities are opening up and expanding all the time. We’re inspired by people with drive, and we love to help them reach their full potential. We expect everyone at Educate! to contribute above and beyond their job description, grow their skills, and advance their careers, and we are committed to supporting our staff members on that journey of their careers, and we are committed to supporting our staff members on that journey. 

1. We put Youth First, Impact-Obsessed - We are purpose-driven, focused on impact, and prioritize what truly matters. We listen to youth, design our efforts around their needs, and ensure every dollar creates transformative experiences they value.
2. We Exceed Expectations - We take pride in going above and beyond to achieve the best results—proactively identifying problems and seeking solutions without waiting or stopping at what's requested.
3. We Are Always Learning - We are committed to seeking and applying new knowledge and ideas. We stay open-minded and continuously try new things, experiment, grow, and improve. We invest in learning for ourselves and our teams.
4. We are One Team, Many Views - We value all individuals, believe diverse ideas and open dialogue drive excellence, foster a supportive and respectful environment where everyone can freely express themselves. We work as one team and prioritize the organization's mission over personal or team interests.
5. We have the Startup Mindset - We innovate relentlessly to grow our impact, we never think “we have arrived” or “we’re done.”We constantly challenge the status quo, embrace change, and move quickly toward our vision. Unafraid of failure, we question anything that hinders progress.

Every person at Educate! — from interns to the executive director — is evaluated by how they live up to these five cultural tenets. They are at the core of how we achieve our mission and why we work as well as we do.  Educate is committed to providing an inclusive and welcoming environment for all who interact in our community. In creating this environment, we encourage people from a variety of cultures, backgrounds and life experiences to join our diverse team. 

We’re committed to ensuring all candidates are screened for child and youth safety. As part of the process, you’ll need to provide a Certificate of Good Conduct. Educate! reserves the right to withdraw employment offers if any risks to youth are identified.