Senior Brand Director, Tazo

LIPTON Teas and Infusions is the biggest tea business in the world, with world class purpose driven brands such as Lipton, PG Tips and Pukka. As Lipton Teas and Infusions we are united in one purpose: growing a world of wellbeing through the regenerative power of plants.

In July 2022, CVC Capital Partners Fund VIII took over the full ownership of the LIPTON Teas and Infusions (formally ekaterra) business from its previous owner, Unilever. As a standalone entity with a dedicated single-category focus, Lipton T&I is even better positioned to lead the tea industry, delivering higher growth and value, and a greater impact on the wider world. With 11 production factories in four continents and tea growing estates in three countries, LIPTON Teas and Infusions is a profitable and growing business whose brands reach hundreds of millions of consumers. It has a presence in over 100 countries.

At LIPTON Teas and Infusions, we work alongside people who put consumer love at the heart of every decision. Diverse minds who celebrate new ideas, share our values and the commitment we have for the wellbeing of all. In return, we create an environment that gives our people space and freedom, where they can grow as leaders. A connected community where ideas can thrive. Where you explore new challenges. Learning all you need to master your field, and even more about yourself.

Be part of this amazing blend. Join our collective and help us grow a better world of wellbeing and a better you.

Job Title: Senior Brand Director, TAZO

Job Status: full-time, permanent

Work location: Hoboken, NJ; hybrid

Your role

The Senior Brand Director is a strategic leader, with a general management mindset, who will drive brand growth, innovation, and market differentiation within this fast-paced and dynamic environment. This role requires a forward-thinking individual capable of balancing an understanding of the full P&L, creative vision and data-driven decision-making to establish and expand the brand's presence in competitive markets. As a key member of the leadership team, the Senior Brand Director will directly influence the company’s trajectory by fostering a culture of agility, collaboration, and continuous improvement.

Your key responsibilities:

• Develop and execute comprehensive brand strategies that align with the company’s growth objectives and market opportunities.
• Balance both short-term and long-term priorities to achieve designated business and brand KPIs.
• Lead cross-functional teams to launch innovative products that resonate with consumers and stand out in a crowded marketplace.
• Cultivate and manage relationships with key stakeholders, including external agencies, partners, and influencers, to amplify brand strategies.
• Oversee the brand’s digital presence, ensuring cohesive and compelling narratives across all channels, including social media, e-commerce, and traditional media.
• Analyze market trends, consumer insights, and competitive landscapes to identify new growth opportunities and refine brand positioning.
• Champion a test-and-learn approach to marketing, leveraging data and analytics to optimize campaigns and drive continuous improvement.
• Partner with cross-functional team members including sales, shopper, and ecommerce to ensure flawless in market execution of the brand.
• Mentor and develop junior team members, fostering a collaborative and innovative work environment that encourages creative thinking and problem-solving.

Stakeholder Management and key interfaces

• Must collaborate with sales organization to develop effective go to market strategies
• Ongoing partnership with finance and supply chain to consistently improve the brand’s P&L
• Ability to manage multiple agency partners to generate comprehensive creative, media, shopper and beyond plans.

Skills and experience:

• 10+ years of experience. Degree preferred
• Proven experience in a senior brand leadership role within the CPG industry, with a track record of successful brand growth, P&L ownership and product launches.
• Strong strategic thinking skills, with the ability to translate high-level vision into actionable plans and initiatives and demonstrated success in understanding all levers of the business.
• Expertise in digital marketing, including social media, content strategy, and e-commerce.
• Strong analytical skills, with the ability to interpret complex data and make informed decisions.
• A passion for innovation and a deep understanding of consumer behavior and market dynamics within the CPG industry.
• Demonstrated ability to thrive in a startup or fast-paced environment, with a high degree of adaptability and willingness to take risks.
• Excellent communication and interpersonal skills, with the ability to influence and build relationships at all levels of the organization.

A Great Place to Grow 

Here at LIPTON Teas and Infusions, we grow a world of wellbeing to generate value for all. 

• Grow your LEADERSHIP – Thought leader or people leader, we want to help you to truly realise your potential. With a strong internal nurturing network and a focus on your development, you can grow your leadership with us. When you grow, the world around you will grow.
• Grow your VALUE - To foster your learning, we offer big, fulfilling roles within an empowering and entrepreneurial climate. You will have the space to take ownership and to make your mark – and you will be rewarded for the value that you create.
• Grow your IMPACT – We are unique in our industry - from our tea estates to our factories, labs and offices, we innovate sustainably and drive value for all. We grow a world of wellbeing, from seed to sip. You can truly leave your mark on our company and on the planet -through the meaningful work that you do. 

Benefits & Perks 

• Comprehensive insurance plans - health, dental + disability and life Insurance
• 401(k) with 5% company matching + an extra 4% after your first year
• Flexible Spending Account and Dependent Care Accounts
• 3 weeks paid vacation, 10 company holidays, 3 floating holidays, and 3 volunteer days to give back
• Parental Leave - Primary & Secondary
• Learning and development reimbursement

LIPTON Teas and Infusions is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you! Therefore if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.