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Regional Marketing Lead (APAC)

Remote

TRM Labs is a blockchain intelligence company dedicated to fighting crime and creating a safer world for billions of people. By leveraging blockchain data, threat intelligence, and advanced analytics, our products empower governments, financial institutions, and crypto businesses to safeguard communities from illicit activity and global security threats.

At TRM Labs, you’ll be part of a mission-driven, fast-paced environment where your work directly contributes to building a safer future. Our team combines expertise in law enforcement, data science, engineering, and financial intelligence to address complex challenges. Whether you're analyzing blockchain data, developing cutting-edge tools, or collaborating with global organizations, every day brings the opportunity to make a meaningful and lasting impact.

The Marketing team at TRM drives revenue growth by optimizing the GTM funnel through strategies like corporate marketing, content marketing, sales enablement, and customer training. As the Regional Marketing Lead in APAC, you’ll partner with Sales to understand market dynamics and build targeted, multi-channel marketing programs to hit revenue goals. This includes collaborating with SMEs to execute and evaluate tactics like events, webinars, content, training, and personalized outreach.

The impact you will have:

  • Partner with Sales, Customer Success, Product Marketing and others to identify growth opportunities at the account and segment level; define regional marketing programs needed to capture that growth through new customer acquisition, customer expansion, and pipeline acceleration strategies.
  • Plan and execute mid- and lower-funnel account-based marketing campaigns to move target accounts through the funnel, collaborating with Content Marketing, Product Marketing, Demand Gen, Partnerships and others to deploy head-turning activations in market, test and refine messaging and tactics, and ensure clear handoffs and feedback loops with your Sales and SDR partners.
  • Identify and develop region-specific channels and partnerships, with a focus on leveraging local trade associations and industry / regulatory bodies
  • Own the strategy for how we leverage events (third-party sponsorships, owned events, roadshows, roundtables, and workshops) as part of regional campaigns and programs; partner with the Events Coordinator to successfully execute the events roadmap in line with defined objectives

What we’re looking for:

  • At least 5 - 8 years experience in Regional, ABM, Field or related marketing roles for B2B organizations
  • Marketing experience to customers in government, financial institutions/fintech space or related sectors
  • Proven track record building and executing a marketing strategy for the APAC region, pubsec a big plus
  • Experience developing and localizing marketing plans at the regional or country level in the APAC region
  • Experience with running various events (hosted and sponsored), including conferences and customer-focused events across the APAC region
  • Strong writing and communication skills - we’re looking for someone who has experience in editing and writing customer-facing content
  • Ability to operate autonomously and with out-of-region resources
  • You are based and eligible for employment in Singapore
  • Speaking English is mandatory, and one of Mandarin, Cantonese, Japanese, Korean would be a big plus

About the team:

  • The marketing team is truly distributed and remote! We practice async communication and collaboration through various methods such as slack channels and documentation in Notion and Asana, while also meeting regularly to stay connected.
  • We are deeply committed to effectiveness, speed, and efficiency in everything we do. We use data-driven insights to prioritize and focus on the things that will drive the most impact for the business.
  • We believe success and growth are driven by close collaboration across teams. We don’t work in silos; we foster alignment throughout the organization to ensure we’re achieving our shared goals.
  • Seamlessly integrating with the local sales team is just as important as collaborating with the global marketing team. As the APAC Regional Marketing Lead, this role serves as an extension of the sales team, building strong partnerships and driving collaboration to ensure aligned strategies and shared success.
  • As a globally distributed team, members may observe different timezones. However, most of the team will overlap between the hours of 7am-12pm PST for meetings and collaboration.

Learn about TRM Speed in this position:

  • The APAC sales team identifies an event happening in two weeks that they want to attend that is not in our plans. We evaluate the event to determine if it’s worth our investment, and develop a skateboard participation plan. Rather than sponsoring the event, we purchase passes for sales to attend, help them set meetings, and plan a happy hour.
  • We want to enter a new priority market in APAC where we have little to no brand awareness. Rather than having the mindset that “PR takes a long time,” we identify a narrow list of outlets and trade bodies and run an initial blitz.
  • The sales team wants to target 10 APAC countries this quarter. We know that we can only reach 5 effectively. We practice ruthless prioritization by leveraging pipeline and ARR targets to narrow the list of countries we will focus on, running sprints in those markets before evaluating the next set.

 

Life at TRM Labs

Leadership Principles

Our Leadership Principles are foundational element of our strategy, guiding how we make decisions, how we treat each other, and how we behave day-to-day.

  • Impact-Oriented Trailblazer: We put customers first, driving for speed, focus, and adaptability.
  • Master Craftsperson: We prioritize speed, high standards, and distributed ownership.
  • Inspiring Colleague: We value humility, candor, and a one-team mindset.

Build a Career 

Joining TRM means being part of a mission-driven team comprised of industry leaders. At TRM, you'll experience:

  • Purpose and Mission: Have a real-world impact, from disrupting terrorist networks to returning stolen funds.
  • Inspiring Colleagues: Collaborate with industry leaders and learn something new daily.
  • Personal Growth: We're not just using technology; we're inventing it and taking category-defining products to market.

Work Environment

  • Remote First: Our HQ is online. Tools like Zoom and Slack ensure seamless collaboration, but we also value in-person interactions, organizing regular meetups and offsites for team bonding. Clear communication is key in our decentralized setup. With tools like Slack, Loom, and voice notes, we document meetings and decisions, promoting transparency and efficiency.
  • Ownership & TRM Speed: Small teams drive big goals at TRM. Every team member has significant ownership and responsibility, fostering an environment of initiative and direct impact. While there's no strict clocking in or out, we expect team members to balance personal schedules and team needs. We move “surprisingly fast” while maintaining a high bar in service of our customers and mission. This can feel both intense and rewarding. Our unique approach to projects emphasizes quick wins, rapid iterations, and constant feedback.
  • Diversity and Inclusion: Diversity at TRM encompasses backgrounds, experiences, and perspectives. Every day is an opportunity to learn from a colleague, whether they're a law enforcement expert or a tech pioneer.
  • Annual Company Offsite: Once a year, TRMers come together from around the world to attend a 1-week mandatory company offsite. This is designed to foster in-person relationships, creativity, and strategic alignment. Employee attendance is required of all TRMers.  

Join Us

We're looking for team members who love building from the ground up and want to work hard in a fast-paced and ambitious environment. We are remote-first, with exceptionally talented team members located around the world. If you like solving tough problems quickly and seeing your work improve the lives of billions of people, we want you at TRM.

We encourage you to reach out even if your experience doesn't precisely match the job description. Don't worry about picking exactly the right job; we can always explore other options after starting the conversation. Your passion and interests will set you apart, especially if your background or career is unconventional.  

To all recruitment agencies: TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM Labs employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company.

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