Copywriter (Freelancer)

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About the Role

You'll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your writing will drive these metrics whilst building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, and more.

We're looking for writers. You may be a recent graduate in Arts, Humanities, Law, or Economics, or a mid-weight copywriter with a couple of years experience ready for a new challenge. You care about the craft of writing, creativity, and persuasion, and are excited to help shape clear, trusted experiences for our patients.

In this role, you'll apply your skills in a growth-focused environment, learning from experienced operators and contributing to work that has real impact. If you're motivated by the difference clear, considered writing can make, we'd love to hear from you.

You will:

• Learn sales and commercial acumen through persuasive writing
• Write copy across key patient touchpoints from webpage to onboarding to long-term retention projects
• Translate complex health topics into hyper-clear messaging that builds trust and drives action
• Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.)
• Ensure consistency in tone, narrative, and brand messaging across channels and formats
• Partner closely with design, lifecycle, product, and growth teams, including stakeholders with backgrounds in growth marketing, CRO, or conversion strategy, where copy performance is a shared responsibility
• Apply AI deliberately to increase efficiency and effectiveness, without compromising writing quality or compliance

About You

• You are a strong writer with a passion for writing craft and persuasion
• Ability to clearly articulate and present copy and ideas in response to briefs
• You are curious and eager to learn
• You are interested in conversion, retention and cross-sell functions of D2C marketing

Nice-to-haves (but not deal-breakers)

• Graduate from an Arts/Humanities/Law/Economics background preferred but not mandatory
• Candidates whose background is rooted in growth marketing, CRO, lifecycle, or conversion strategy, where copy has been a core lever for performance.

Note: If you have no formal writing experience but love to put pen to paper, we want to hear from you. Just show us what you've written before, what you are interested in writing about, and why writing for Eucalyptus would excite you.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men's health and well-being, fertility, skincare, and preventative health.

Here's what makes joining Euc unique:

• What's next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What's ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. Recognised on Hatch's Hotlist as one of Australia's top employers, we support early-career professionals to become future global leaders.
• Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Work where well-being matters - Experience catered wellness talks, exercise classes, Whoop to track your well-being, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
• Support at every stage - Benefit from parental and miscarriage leave, health, professional development, and personal days, Whoop membership, and our Employee Assistance Program.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.