Job Application for DIGITAL MARKETING STRATEGIST at Fischer Homes

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As a Digital Marketing Strategist in our Marketing Department, you will be responsible for developing, executing, and optimizing cross-channel digital strategies that drive qualified leads, strengthen brand reputation, and maximize ROI. This role bridges creative, PR, technology, and external vendor teams, ensuring that all digital initiatives are aligned, measurable, and effective. One of the most rewarding parts of this role is collaborating with diverse teams and leveraging digital tools to make a direct impact on Fischer Homes’ growth and market presence.

You will thrive in this role if you:

Enjoy driving digital campaigns from strategy to execution and optimization.
Are proactive in identifying opportunities and solving challenges with innovative solutions.
Collaborate seamlessly with numerous departments and teams both externally and internally.
Take pride in your work and can communicate it to executive leadership in compelling and informative ways.
Take pride in producing measurable results that support organizational goals.

These skills will be used to:

Manage and optimize paid advertising channels including search, display, social, retargeting, and listing portal ads.
Direct advertising strategy and budgets on MLS syndication platforms and listing portals
Lead organic social media strategies to expand brand presence, engagement, and community awareness.
Develop and execute SEO strategies to improve website visibility, search rankings, and organic lead generation.
Monitor and improve online reviews and ratings across digital platforms.
Drive Large Language Model (LLM) optimization by shaping content, FAQs, and brand positioning for AI-driven tools.
Leverage AI-powered insights to improve ad targeting, content creation, and campaign performance.
Collaborate with vendor partners, third-party agencies, and internal creative/communications teams to deliver high-quality campaigns.
Optimize funnels, landing pages, and messaging to improve conversion rates and lead quality.
Analyze performance across channels and provide actionable insights to leadership and sales teams.

Preferred Qualifications:

Bachelor’s Degree in Marketing, Communications, Business, or related field.
4+ years of professional experience in Digital Marketing.
Hands-on experience with paid media, SEO, and social media campaigns.
Familiarity with analytics platforms (Google Analytics, Ads Manager, SEO tools).
Experience in homebuilding, real estate, or CRM-driven sales environments (preferred).
Strong communication and collaboration skills with cross-functional teams.
Rapid problem-solving ability using data and insights.
Proficiency in Microsoft Office (Word, Excel, PowerPoint) or Google Workspace equivalents.

Physical Demands:

Must be able to use sensory skills (i.e. verbal communication) to effectively communicate and interact with other Associates and customers.
Must be able to perform repetitive motions and use fine motor skills (i.e. typing, writing) to operate office supplies (i.e. computer, calculator, copier).
Must be able to lift and carry approximately 20-25lbs unassisted.
Must be able to sit for long periods of time with low periods of reaching and standing

The Value of a Career with Fischer Homes

Fischer Homes is one of the largest and most reputable home builders in the Midwestern and Southeastern states. Founded in 1980, the company has grown to build over 32,000 homes and employs over 700 Associates. Fischer Homes' solid reputation has been built largely by the talent of our Associates as we have been recognized as the 32nd largest builder in the United States.

We value diversity within the Fischer Homes organization and see each Associate as a team member and valuable asset. We select highly competent individuals to join our team, provide them with the resources, training, and development possible to make significant contributions and drive their success while determining their career paths. The rewards for their efforts are:

Professional Development Training programs
Tuition Reimbursement
Competitive Compensation
401(k) with Company matching contributions and profit-sharing
Employee Life Insurance
Personal time off
Inclusive Leave

Fischer Homes holds the highest ethical standards of business. We are honest and straightforward and will stand by our word. Our actions demonstrate respect, courtesy, and above all, fairness.

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Application Waiver: Fischer Management, LLC is an Equal Opportunity Employer and does not discriminate against applicants on the basis of sex, age, race, color, religion, sexual orientation, national origin, veteran status, citizenship, disability or any other legally protected status. Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resource Department. The facts as stated on the application are true and correct. I understand that, if employed, false statements or significant omissions on the application may result in my immediate dismissal whenever the false statement or omission is discovered. I authorize Fischer Management, LLC to investigate my personal, financial, and credit history through any investigative or credit agency of its choice. I further authorize any personal reference, school, former employer, government agency, or other person to disclose to Fischer Management, LLC, or its agent, all information they may have about me, and I release from all liability for disclosing such information. I understand that I may be contacted and asked to provide my date of birth by the agency performing the background investigation, and that this additional information is for investigative purposes and will not be provided to Fischer Management, LLC. I understand that I may be required to work over 40 hours a week and on weekends as a condition of being employed here. In consideration of my employment, I agree to conform to the rules and regulations for employees. I understand that my employment and compensation is at-will. This means that termination can occur, with or without cause or reason, at any time, at the option of either the company or me. I understand that no representative of the company other than its President has the authority to enter into any agreement for employment for any specified period of time or to make any agreement contrary to the foregoing. I further understand that any such agreement must be in writing and signed by the President of the company. I understand that I may be required to submit to a pre-employment and post-employment test for fitness, honesty, and/or substance abuse, if not prohibited by law. I further understand that employment is conditional until results of any pre-employment test are known. Upon separation of employment, I agree that I will return all Company property and information, and I authorize the company to withhold from my final paycheck any monies owed to it by me. By typing your name and date below I am providing my electronic acknowledgment that I represent and warrant that I have read and fully understand the foregoing and seek employment under these conditions listed above:

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DIGITAL MARKETING STRATEGIST

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