Senior Brand Strategy Director

What we’re building and why we’re building it. 

Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love – and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users. 

It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools — especially AI — to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next — with us.  Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

About the Role:

Fetch is looking for a Senior Brand Strategy Director to lead big thinking at the intersection of brand, culture and commerce. In this highly visible role, you’ll shape how Fetch shows up to both consumers and advertisers, developing upstream strategies, writing briefs that ignite creative and steering narratives that drive real business impact.

As part of our Brand Experience org, you’ll serve as a cross-functional connector and cultural provocateur. You’ll work across product, marketing and GTM teams to shape major campaigns, partner programs and cross-org initiatives. This is a new role built to unify storytelling, elevate execution and ensure Fetch is as strategically sharp as it is creatively resonant. If you’re someone who thinks insight-first, moves fast and thrives at the center of bold, platform-native work, let’s talk.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities: 

• Lead brand strategy and narrative development for Fetch’s biggest moments, from product launches and partner campaigns to cultural tentpoles.
• Write clear, compelling briefs that align cross-functional teams, unlock creative thinking and guide execution.
• Define how Fetch shows up across consumer and advertiser touchpoints, ensuring both cultural resonance and business relevance.
• Collaborate closely with Creative, GTM, Product and Growth teams to maintain narrative cohesion and brand consistency.
• Champion cultural fluency and trend awareness across the org, bringing insights from entertainment, gaming, lifestyle and beyond.
• Support the evolution of our brand excavation, tone of voice and campaign frameworks.
• Elevate strategic storytelling and inspire high-performing creative work across surfaces and teams.

Minimum Requirements:

• 15+ years of experience in brand strategy, integrated marketing creative development, or similar roles.
• A portfolio of work that shows impact across campaigns, platforms and consumer experiences.
• Strong briefing skills with a proven ability to translate insights into concepts and ideas into action.
• Deep understanding of consumer behavior, platform trends and how culture moves.
• Experience working with or within high-growth consumer tech, apps or mission-driven brands.
• Confidence leading multi-stakeholder conversations with clarity and vision.
• A builder’s mindset. You see ambiguity as opportunity and love being part of early-stage work.

Compensation:

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is 183,000 - 200,000. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

• Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break. 
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule. 
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.

Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at accommodations@fetch.com.

Learn more: Fetch Recruitment Scam Warning.