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Head of Growth Content

Atlanta, GA

What We Do:

Florence software advances cures by helping the world’s most important research sites do their best work. Our solutions are now used by over 30,000 research teams in 70 countries around the world—we’re the most widely deployed site workflow tool in the industry. By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row. 

At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow. 

What You’ll Bring to the Team:

We are seeking a Head of Growth Content to build and scale a revenue-driven content engine across the full buyer journey.

This role owns content strategy, production, and website performance and experience, ensuring that messaging translates into high-performing assets that drive awareness, engagement, pipeline, and sales enablement. This is a highly cross-functional leadership role aligned tightly with Demand Generation and Sales along with Product Marketing and external web/creative partners.

You Will:

Full-Funnel Content Strategy

  • Develop and execute a content roadmap aligned to GTM priorities
  • Translate positioning and messaging into practical buyer-ready assets
  • Balance brand integrity with demand velocity

Revenue-Oriented Content Production

This is a hands-on writing and production role! Create and scale content across:

Top Funnel

  • Thought leadership articles
  • Industry POV
  • SEO-driven blog content
  • Reports and research

Mid Funnel

  • Playbooks and guides
  • Checklists and frameworks
  • Case studies and customer stories
  • Comparison sheets
  • Solution briefs

Bottom Funnel

  • Sales enablement assets
  • One-pagers
  • Battlecards
  • Email sequences
  • Personalized ABM content blocks

Website Ownership

  • Own website content strategy and information architecture
  • Partner with external UX/dev agency for implementation
  • Drive homepage, solution pages, and conversion pathways
  • Optimize for engagement and conversion
  • Align website roadmap with GTM priorities
  • The website is treated as a living revenue surface, not a static brand asset.

Editorial & SME Engine

  • Build scalable workflows for extracting expertise from internal SMEs
  • Develop content briefs in partnership with PMM
  • Maintain editorial calendar aligned to campaign needs
  • Ensure consistency of voice and narrative

Performance & Optimization

  • Partner with Demand Gen to measure:
    • Content influence on pipeline
    • Website conversion rates
    • Engagement depth
    • Sales asset usage
  • Iterate based on performance data

We’ll Be Successful Together if You Have:

  • 4-6 years in B2B SaaS content leadership
  • Experience in growth-stage or scaling environments
  • Strong commercial mindset (pipeline-focused, not vanity metrics)
  • Ability to operate with both strategy and hands-on execution
  • SEO and AEO insights applied to content strategy and optimization
  • Comfort managing external agencies and contractors
  • Ability to simplify complex products into buyer-ready language
  • Experience working closely with PMM and Demand Gen

Bonus points if you have: 

  • Experience in regulated industries or complex enterprise SaaS
  • Experience owning website strategy

What’s in it for you?

  • Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
  • Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
  • Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.

Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Florence Healthcare, please go directly to our Careers Page. Florence Healthcare will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Florence Healthcare will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Florence Healthcare employees will only be sent from @florencehc.com email addresses.

 

 

 

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