Growth Marketer - FlowFuse

The Product Growth Manager (PGM) is responsible for ensuring the success of our customers by delivering an exceptional customer experience. The PGM will engage with customers to understand their requirements to improve their experience. The PGM is responsible for setting up programs to promote adoption of the FlowFuse Cloud product, from onboarding to continued success in their journey. The PGM will also be responsible for identifying high upside customers to build and maintain relationships with them, resolving their issues, and providing ongoing support and training.

This position will primarily be responsible for FlowFuse Cloud, our self-service segment of the business. As such the work will entail setting up short experiments to validate a program, after which the program will be rolled out in a scalable manner. The ideal candidate for this role has previous experience with Node-RED, understands the value FlowFuse offers for the Node-RED community, and is able to grow the customer base. Using automation, the company should engage and assist users with onboarding and adoption. You monitor the adoption process and iterate on the process.

We’re looking for a passionate team member to augment our fully remote team. We offer competitive salary and equity package, unlimited paid time off from day 1, paid leave for new parents, and an open and transparent company culture (see also our company handbook: https://flowfuse.com/handbook/)

Key Responsibilities

ICP Development & Optimization

• Collaborate with leadership, sales, and customer success to refine the Ideal Customer Profile (ICP) based on customer data, market insights, and business objectives.
• Continuously validate and iterate ICPs with data-driven feedback loops.

Messaging & Positioning

• Develop compelling messaging and positioning that resonates deeply with our ICP across various stages of the customer journey.
• Ensure consistent alignment between marketing campaigns, sales outreach, and product messaging.

Demand Generation

• Create and execute multi-channel marketing campaigns (paid, organic, and outbound) that target ICPs and drive qualified leads.
• Experiment with creative campaign ideas to amplify reach and engagement while optimizing for CAC.

Account-Based Marketing (ABM)

• Partner with sales to implement ABM strategies that focus on high-value ICP accounts, leveraging personalized content and targeted campaigns.
• Track ABM performance, refine tactics, and scale successful strategies.

Content Strategy

• Oversee the creation of ICP-specific content assets such as whitepapers, case studies, webinars, and nurture sequences to guide prospects through the funnel.
• Develop thought leadership pieces to position the company as an authority within the ICP's industry.

Data & Analytics

• Define key performance indicators (KPIs) for growth marketing efforts, such as customer acquisition cost (CAC), lead conversion rates, and lifetime value (LTV).
• Leverage marketing automation tools and analytics platforms to track and optimize campaign performance.

Cross-Functional Collaboration

• Work closely with sales to ensure alignment on ICP targeting, lead hand-off, and feedback on lead quality.
• Partner with product teams to surface ICP pain points and influence product roadmap decisions.

Full time availability - 40 hours a week

Qualifications

• Experience: 3-6 years in growth marketing, demand generation, or related roles, preferably within a B2B SaaS company or early-stage startup.
• ICP Expertise: Demonstrated experience in defining and executing marketing strategies around Ideal Customer Profiles.
• Tools: Proficiency in tools like HubSpot, Marketo, Salesforce, Google Analytics, LinkedIn Ads, and similar platforms.
• Analytical Skills: Strong ability to analyze campaign data, draw actionable insights, and iterate for continuous improvement.
• Creative Mindset: Proven ability to craft compelling messaging and campaigns that resonate with a niche audience.
• Collaboration: Experience partnering with sales and product teams to create alignment and drive customer-centric growth.
• Agility: Thrives in a fast-paced, startup environment with a proactive and adaptable approach to solving challenges.

Salary

Any offer, reflecting the total compensation package and benefits, will be at the company’s sole discretion, and determined by a myriad of factors including, but not limited to, years of experience, depth of experience, and other relevant business considerations.

FlowForge Inc. is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.