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Senior Web Experience Manager

USA

Company Overview: 

Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.

 

 

Position Overview: The Senior Web Experience Manager serves as the conductor of our customer-journey orchestra: the single point of accountability who transforms pillar content and campaign assets across our six solution workflows into one cohesive, conversion-ready experience. Reporting through Brand for narrative cohesion—but sharing full-funnel KPIs with Growth—you establish the visual-story framework that every asset must follow, from the very first ad or social post to workflow pages, persona-tailored product views, and the final “Request Demo” hand-raiser. While you won’t design every ad yourself, you direct and approve the creative language, layouts, and interaction patterns so that paid, web, email, and in-product moments all ladder up to the same look, feel, and call-to-action hierarchy. By mapping the exact paths librarians, curriculum leads, and tech directors should take—and embedding AI-powered personalization and CRO test plans along the way—you turn scattered assets into a friction-free, insight-driven journey that systematically lifts site-to-MQL conversion, accelerates MQL-to-SQL velocity, and converts high-intent traffic into predictable pipeline.

 Responsibilities

  • Web & Landing Page Optimization
    • Own the CRO roadmap across FollettSoftware.com, running A/B and multivariate tests.
    • Partner with development on component design and implementation in Figma and HubSpot CMS.
    • Deliver and iterate on personalized web experiences using AI-powered tools (e.g., dynamic CTAs, predictive chat).
  • Campaign Journey Design
    • Lead the end-to-end customer journey from ad to demo across six strategic campaign workflows.
    • Map pathways for key personas (librarians, curriculum leaders, tech directors, etc.) across campaign assets, pages, and products.
    • Align cross-functional campaign sequencing and narrative with Brand and Demand teams.
    • Email & Lifecycle Design
    • Partner on modular email template design and testing across lifecycle stages.
    • Use insights from engagement metrics to improve nurture flow and message timing.

Qualifications: 

  • Bachelor’s degree in Marketing, UX Design, or a related field preferred.
  • Years of Experience: 4–6+ years in digital marketing, UX, or web optimization roles in B2B or SaaS environments.
  • Required Skills: Advanced proficiency in Figma, HubSpot CMS, Adobe Creative Suite
  • Deep understanding of UX design principles, responsive design, and conversion optimization
  • Familiarity with HTML/CSS and component-based design systems
  • Strong command of GA4, A/B Testing platforms ( eg Google Optimize, VWO) and dashboard tools like Looker or Tableau
  • Experience with AI-driven personalization or dynamic content platforms
  • Exceptional collaboration and communication skills across creative, technical, and business teams

 

EEO

Follett Software provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We are committed to providing reasonable accommodations to, among others, individuals with disabilities and disabled veterans. If you are interested in applying for employment and need assistance or an accommodation in the application process due to a disability, please contact us by email and let us know the nature of your request and your contact information. 

 Email:  recruiting@follettsoftware.com

CCPA Notice for California Residents: https://follettsoftware.com/wp-content/uploads/2024/10/Notice-to-California-Applicants.pdf

 

 

 

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