Social Producer, B2B & Thought Leadership

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Forbes is seeking a dynamic and highly skilled Social Producer with a strong focus on B2B and thought leadership content to join our growing team. Reporting directly to the Director, Social Strategy & Programming, this role will be instrumental in developing, creating, and optimizing engaging social content specifically tailored for platforms like LinkedIn, targeting C-suite executives, leadership, and the technology sector. The ideal candidate will have a keen understanding of professional audiences and a proven ability to translate complex ideas into compelling social narratives. Some travel to events may be required.

Our office operates as a remote and hybrid workforce, with in-person collaboration expected for certain roles. Based on the responsibilities of this position, a hybrid work schedule with a minimum of one in-person collaboration day per week at our Jersey City, NJ headquarters is expected.

Responsibilities:

• Content Development & Production: Create, curate, and produce high-quality social media content for B2B and thought leadership initiatives, with a primary focus on LinkedIn. This includes crafting compelling copy, sourcing or creating visuals (graphics, short-form video), and optimizing content for maximum impact on professional networks.
• LinkedIn Expertise: Serve as a subject matter expert for LinkedIn, understanding its algorithms, best practices for organic reach and engagement, and innovative content formats suitable for a C-suite, leadership, and technology audience.
• Editorial Collaboration: Work closely with the editorial team to transform long-form content (articles, reports, white papers, podcast excerpts) into snackable, shareable social assets that resonate with a professional audience.
• Strategy Implementation: Execute the high-level social strategy set by the Director, Social Strategy & Programming, specifically applying it to B2B and thought leadership content streams.
• Community Engagement: Actively monitor comments, messages, and discussions on LinkedIn and other professional platforms, engaging with our audience in a professional and insightful manner.
• Trend Monitoring: Stay up-to-date with the latest trends in B2B social media, professional content marketing, and platform updates, particularly on LinkedIn. Identify opportunities for new content formats or strategic approaches.
• Performance Tracking: Monitor and report on the performance of B2B social content using analytics tools, identifying insights to inform future content creation and optimization.
• Cross-Functional Support: Provide social media support for internal stakeholders, executive profiles, and specific B2B campaigns as needed.
• Adherence to Brand Guidelines: Ensure all content adheres to brand voice, style, and legal guidelines.

The ideal candidate:

• 3-5 years of experience in social media content creation, production, or strategy, with a significant portion of that experience focused on B2B, thought leadership, or professional services.
• Demonstrated expertise in LinkedIn as a content platform, including a deep understanding of its features, best practices for engagement, and successful content types for professional audiences.
• Proven ability to create engaging content for a C-suite, leadership, and technology-focused demographic.
• Strong writing and editing skills, with a talent for translating complex information into clear, concise, and compelling social copy.
• Experience with social media management tools (e.g., Emplifi Sprout Social, Hootsuite, Sprinklr) and analytics platforms.
• Proficiency in creating visual content, including basic graphic design (e.g., Canva, Adobe Express) and short-form video editing (e.g., CapCut, in-app editors).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with editorial, leadership, and other internal teams.
• A proactive and independent work ethic, with the ability to manage multiple projects and deadlines.

The annual base salary range for this role is $70,000 - $80,000.

Forbes has estimated the compensation range set forth above in good faith.  The compensation range is what we believe we will offer, and ultimately pay, a successful candidate.  In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so.  Should we make any such changes, this advertisement will be revised to reflect such revisions.  We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes.  Thank you for your interest in joining Forbes!

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Forbes aims to offer employees the flexibility they need in order to be successful. Some positions may require candidates to be based in a specific location for consideration while some roles may be fully remote (within the U.S.) if it aligns with the needs of the position. This position is only open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, & Washington. Due to business operations and compliance requirements, we are unable to consider applicants based outside these states at this time.

Forbes is an equal opportunity employer.

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