Demand Generation Manager

Who We Are:

At Formic, we’re on a mission to revolutionize American manufacturing and create more abundance in the world. We believe in continuing the American legacy of innovation by making automation accessible to all manufacturers and increasing their factory productivity by 10x. 

Built upon deep expertise in robotics and manufacturing, our unique Pay-for-Productivity robotics solutions combine the best automation technology, tools, and uptime services for manufacturers, paving the way for a new era of supercharged efficiency and competitiveness. 

As the world faces growing pressure from rising costs and labor shortages, Formic is a uniquely powerful tool in overcoming these challenges. Fueled by our vision for a resurged “Made in America,” we’re growing fast - achieving 70% quarterly growth in customer count and ARR, with ~30% of our customers having already deployed multiple systems.

Supporting us in our mission, with investments thus far totaling over $60 million, are backers including Blackhorn Ventures, Mitsubishi HC Capital America, NEC, Lorimer Ventures, Translink Capital, Alumni Ventures, FJ Labs, Lux Capital, Initialized Capital and founders of multiple Fortune 50 companies. 

The Marketing Team is tasked with articulating the value of Formic’s offering to a diverse audience and driving top of funnel growth. We are creative, organized, flexible, and entrepreneurial. Each week and month looks a bit different as we continue to experiment with new strategies and optimize our approach to existing channels. Our team is a perfect fit for those looking to work on a range of projects as a member of a team driven by a singular mission: help Formic grow. 

As the Demand Generation Manager, you will play a vital role in driving the growth and success of our company by deploying a full-funnel lead generation marketing strategy to power revenue opportunities.  You are strategic yet execution-driven, capable of turning great content into pipeline. You understand that lead generation isn’t just about getting clicks - it’s about attracting the right buyers and nurturing them into sales-ready opportunities. You enjoy digging deeper to understand our ideal customer profile, contributing to the development of the overall strategy, brainstorming content and assets to engage top prospects, testing a wide range of opportunity generation platforms and approaches, and measuring it all to determine where to step on the gas. You'll work closely with the Chief Marketing Officer and marketing team on a day to day basis to achieve and exceed the lead target for the month, quarter, and year.

As The Demand Generation Manager you will:

• Own the demand generation playbook - design, execute, and optimize multi-channel campaigns that drive awareness, engagement, and action.
• Plan and track against monthly lead generation targets for the middle and bottom of the funnel
• Work closely with content, video, and graphic design team members to support content creation that will drive lead generation success
• Test and scale the right ICPs & value props across platforms, continually refining approach based on performance data
• Manage paid media (PPC, LinkedIn, retargeting, etc.)- acquire new leads efficiently while staying within budget
• Optimize SEO & content clusters to increase inbound traffic and drive high-intent prospects to the site
• Design and optimize nurture programs to keep leads engaged and accelerate deal velocity through the funnel
• Measure success through MQL > SQL > Closed-Won tracking, ensuring sales-ready leads are being created at the right cost per acquisition (CAC)
• Partner with Sales Operations to enhance lead flow tracking in HubSpot and Salesforce, ensuring a seamless handoff to sales
• Continuously analyze performance and report insights to senior leadership, making data-backed recommendations for growth

What makes you a great fit:

• You have a proven track record of generating B2B leads and delivering results in a fast-paced business environment
• 5+ years of B2B experience in leading SEO, PPC, paid acquisition, email marketing, social media, website page development, content marketing, and marketing automation
• Strong analytical mindset - you’re comfortable with data and use it to refine creative execution
• A creative, entrepreneurial spirit with a passion for creating exceptional B2B content.
• Strong cross-functional collaboration skills and the ability to work with various departments with a high degree of autonomy
• Naturally driven leader that constantly strives to succeed
• Experience communicating results to senior leadership
• Excellent communication skills in a remote work environment, including email and project plans
• Flexibility to adapt to evolving business needs.
• For candidates located in the greater Chicago area, the willingness and abiility to work on a hybrid basis (3+ days/week) from our Woodridge, IL office

Bonus Points if you have:

• Experience in the industrial automation, robotics, and/or manufacturing space
• Marketing to food, beverage, and CPG manufacturing operations teams 
• Extensive work and high level of comfort with Hubspot and Salesforce

What we look for:

We’re building a company from the ground up, so every single person we hire has a massive impact on our team, culture, and ability to accomplish our mission. While each individual brings their own unique skills and perspectives to Formic, we look for people who share our vision and act in alignment with our Operating Principles. If this sounds like you, Formic could be the place for you:

• Fearless Optimism: You share our ambitious vision of what we can accomplish. You’re aware of the challenges we will face as a startup doing new things in an old space, but you’re energized by the incredible opportunity we have to drive change for our customers, and for the manufacturing industry at large.
• Factories First: You have a strong customer focus, no matter who your customer is. You seek to make things easier and better for our customers, even if it makes your job a little harder. 
• Today, Not Tomorrow: There are always plenty of projects to tackle in a startup, but you prioritize, take accountability for work, and have a bias toward action.
• Be Right Often: You don’t do things just because that’s how they’ve always been done. You keep looking for ways to improve, seek out feedback along the way, and back your decisions up with data. 
• Made of Rubber: Just like rubber, when you fall you bounce back up. You know there’s going to be a lot of challenge and change in our work ahead but you are adaptable, resilient, and ready to thrive through it all.
• Good Baton Passes: You work with a desire to make things easier and better for your team members. You use empathy to understand the needs and goals of others and support each other so Formic can be successful together. 

What We Offer:

Formic believes we do our best work when we are equipped to take care of ourselves and our loved ones. To support this Formic offers comprehensive benefits and perks for full-time US-based employees, including:

• Equity in Formic: your slice of ownership in a fast-growing Series A startup, backed by some of the best investors in the world
• 99% coverage on our base Medical, Dental, and Vision insurance plans (75% coverage for dependents) via Blue Cross Blue Shield and Guardian, with buy-up options, as well
• FSA & DCFSA
• Life insurance, Short-Term Disability, and Long-term Disability plans (covered at 100%) via Guardian
• Employee Assistance Program
• Paid parental leave
• Company-sponsored 401k
• Home Office Stipend for remote and hybrid roles
• Monthly Phone/Internet Reimbursement
• Flexible time off policy and 10+ company holidays
• Opportunity to join a talented and diverse team united behind our mission to revolutionize American manufacturing

As our team grows, our benefit and perk offerings for employees based outside of the United States will vary. We are happy to discuss these options with you as part of our recruiting and interviewing process. Temporary or contract positions are not eligible for Formic employee benefits and perks, except where legally required.

Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to careers@formic.co.