Product Marketing Manager

When you join the Fountain team, you become part of the leading enterprise solution for frontline workforce management. Fountain’s automated, customizable platform provides a seamless applicant experience for workers, while ensuring organizations can scale and manage their frontline talent.

We’ve helped hundreds of companies like UPS, CLEAR, Stitch Fix, GoPuff, Fetch, and sweetgreen to hire, onboard, and manage over 14 million workers in more than 75 countries.

In 2022, we closed $185M in our Series C, led by SoftBank and B Capital.

Join our growing team of highly collaborative, ambitious, and forward-thinking Fountaineers as we empower our hundreds of customers and millions of frontline workers around the world.

Let’s elevate frontline work together.

About the role

We’re looking for a strategic product marketing leader with deep experience in B2B SaaS, AI/ML, and go-to-market strategy to lead product marketing for our suite of AI-powered hiring solutions. In this high-impact role, you’ll own the product marketing strategy as we transition from traditional LLM-based automation to a cutting-edge agentic AI architecture.

You’ll work cross-functionally with Product, Engineering, Sales, and Revenue Operations to translate sophisticated technology into clear, value-driven messaging that resonates across technical and non-technical audiences, from developers to enterprise buyers. Your work will shape how the market perceives our innovation and how we enable customer success at scale.

What you'll be doing

• Translate complex customer needs into product requirements, collaborating closely with product management and AI engineering teams
• Drive go-to-market strategy for new products and features, from concept to launch,  ensuring alignment across functions and consistent messaging across channels
• Lead product launches, managing timelines, resources, and communications across Marketing, Sales, and Product teams
• Define and evolve product positioning and messaging, based on market analysis, user research, and competitive intelligence
• Build sales enablement materials including pitch decks, one-pagers, competitive battlecards, and training programs to empower Sales teams
• Develop and scale GTM programs for different customer segments, including SMB, mid-market, and enterprise
• Own competitive intelligence, surfacing actionable insights that inform the roadmap and positioning.
• Partner with RevOps and Sales to refine pricing, packaging, and channel strategy based on data and market feedback
• Conduct market research to identify emerging trends, new opportunity areas, and gaps in our current product-market fit
• Translate infrastructure and model changes into benefit-driven messaging that drives adoption and advocacy

What you should bring

• 5+ years of experience in product marketing, product management, or strategy consulting, ideally in B2B SaaS or enterprise software
• Proven success launching AI/ML or developer-first platforms, preferably with agentic or LLM-based architectures
• A builder’s mindset: outcome-oriented, pragmatic, and collaborative
• Experience leading product marketing teams and scaling GTM strategies globally
• A data-driven approach to decision-making, with strong instincts for user-centric messaging and market dynamics
• Exceptional communication and storytelling skills; able to simplify the complex and persuade stakeholders at all levels
• Strong organizational skills: you manage cross-functional projects from ideation to execution with minimal oversight
• Deep understanding of enterprise sales cycles and how to tailor product marketing to support each stage
• Previous experience in HR tech, recruiting software, or workflow automation tools is a strong plus

Even if you do not meet all the requirements above, we still encourage you to apply for this position. While we try to be thorough with our prerequisites, not everything about you as a candidate can be condensed into a list of bullet points. What do you have to lose?

Fountain offers an incredibly unique work environment. We employ a diverse team all over the world. Each Fountaineer is given the freedom to do their best work from wherever they choose. We also understand the importance of in-person connections and hold in-person meetings with your team and meet annually as an organization to build our relationships and focus on the future of moving Fountain Forward. 

The benefits we offer in the United States include competitive health plans and a retirement plan. Some Fountain-wide  perks offered to all employees across the globe include a flexible vacation policy, paid holidays, monthly lunch stipends, annual allowances for ongoing education related to your profession and career advancement, along with home office, cell phone, and wellness reimbursements. Fountain is a global employer, so some benefit offerings will vary from country to country.

Fountain is proud to be an equal opportunity workplace. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, socioeconomic status, disability, and veteran status.

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