Back to jobs

GTM Systems Lead

Denver, Colorado; Remote; San Francisco, California

Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.

Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere.


Our Mission

Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.

Role Overview

Frontera is hiring a GTM Systems Lead to own and operate the commercial technology stack that powers our Sales organization.

This is not a narrow ticket taking a CRM role. It is a high impact commercial operations role responsible for CRM administration, lifecycle configuration, routing logic, data integrity, automation, and reporting clarity across both B2B and Direct to Parent motions. Reporting into the Sales organization and partnering closely with Marketing and Growth, you will ensure that demand generation, outbound execution, pipeline management, and enrollment workflows operate cleanly and scale predictably.

Success in this role means combining strong technical system ownership with operational discipline and a practical understanding of how sales teams actually work. You will reduce friction, eliminate ambiguity, and maintain systems that allow our commercial teams to move faster with confidence.

What You’ll Own

CRM Administration & Lifecycle Configuration

  • Administer and maintain our CRM including objects, fields, validation rules, workflows, permissions, and reporting structures 
  • Configure and maintain lifecycle models across: Enterprise B2B pipeline, Partner and referral driven opportunities, and Direct to parent enrollment journeys
  • Define and enforce stage criteria to reduce pipeline stalling and ambiguity
  • Maintain routing logic that supports clear ownership across SDRs, AEs, Partnerships, and CS teams

Modern GTM Stack Management

Administer and integrate systems across a modern AI native GTM stack including:

  • CRM platform (Hubspot; Salesforce) 
  • Clay for enrichment, outbound intelligence, and workflow automation
  • Sales engagement platforms
  • Marketing automation systems
  • Call intelligence tools
  • Data enrichment providers
  • Attribution and analytics platforms
  • Ensure clean data flow between systems and eliminate manual reconciliation
  • Maintain documentation of system architecture and integrations

Pipeline Integrity & Attribution

  • Maintain accurate lead source and channel attribution across inbound, outbound, partner, and community channels 
  • Ensure marketing to sales handoffs are measurable and clean
  • Identify and resolve lifecycle and attribution errors that distort reporting
  • Support clear funnel visibility across both B2B and Direct to Parent motions

Forecasting & Commercial Visibility

  • Build and maintain dashboards for
  • Pipeline health and velocity
  • Conversion rates across enterprise and Direct to Parent funnels
  •  Partner sourced contribution
  • Forecast accuracy
  • Reduce spreadsheet dependency across leadership
  • Support forecasting models and quota visibility 

Automation & Sales Productivity

  • Build automation that reduces manual data entry and hygiene burden
  • Implement validation guardrails to improve data integrity
  • Streamline handoffs between Marketing, SDR, AE, Partnerships, and Enrollment
  • Support outbound automation logic and enrichment workflows within Clay
  • Document workflows to support onboarding and scale

Cross Functional Partnership

Partner closely with: 

  • Leadership team 
  • Growth and Marketing
  • Sales and Customer Success  
  • Partnerships
  • Product 

What We’re Looking For

Required Experience

  • 5 to 8+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations
  • Hands on CRM administration experience and sales automation systems
  • Experience managing modern GTM stacks including tools such as Clay
  • Strong understanding of lifecycle modeling and pipeline management
  • Experience building automation and routing logic
  • Comfort working directly with sales teams and improving rep productivity
  • Experience building forecasting infrastructure
  • Strong analytical skills and attention to detail

Preferred

  • Experience in healthcare or other regulated industries
  • Experience supporting multi motion environments including B2B, D2C, and B2B2C
  • Experience working in high growth or AI native environments

Traits That Matter Here

  • Builder mentality with high agency and ownership
  • Strong operational judgment
  • Analytical rigor and discipline around measurement
  • Comfortable navigating ambiguity while bringing structure
  • Direct, pragmatic communicator

Why This Role Matters

As Frontera scales across enterprise, partner, and Direct to Parent channels, our commercial systems must operate with clarity and precision.

This role ensures that CRM integrity, Clay powered outbound workflows, lifecycle configuration, and reporting infrastructure are strong enough to support durable growth without creating operational drag.

You will help maintain and scale the commercial backbone of a category defining behavioral health company.

 

We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.

Expected Salary Range in Denver:
$120,000-$145,000

Expected Salary Range in San Francisco:
$140,000-$170,000

Why Frontera?

  • Opportunity to be at the forefront of innovation in pediatric healthcare.
  • Work on challenging and impactful projects that leverage cutting-edge technologies.
  • Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
  • Make a real difference in the lives of children and families in rural communities.
  • Competitive salary and benefits package.
Our Denver Office & Perks
  • Dog-friendly office.
  • Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners.
  • Robust snack program and great coffee options (including cappuccino machine and cold brew cans).
  • Regular team events and low-key socials.
  • Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership.
  • Thoughtfully designed space for focus, collaboration, and connection.
  • Competitive health benefits, stock options, 401(k), and generous PTO.

Join us in building the future of behavioral healthcare!

Create a Job Alert

Interested in building your career at Frontera? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Frontera’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.