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Marketing Manager, HSA

United States

About Health-E Commerce: 

Navigating the complexities of consumer-directed health plans is essential, and Health E-commerce simplifies this process by providing 100% guaranteed eligible products and services on HSA Store and FSA Store, coupled with education, exemplary customer service, and seamlessly integrated technology tools within employee portals. We engage with customers throughout their entire benefits journey, utilizing our owned channels, direct-to-consumer platforms, and a network of third-party administrators collaborating directly with employers and employees.

Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill. Health-e Commerce is an HIG Capital portfolio company.  HIG is a leading investment firm with ~$64 billion in AUM and over 125 active portfolio companies. 

About the Role:  

We are looking for a driven and creative Marketing Manager to join our team and help support our integrated marketing campaigns for HSA Store, with a focus on both DTC and B2B2C efforts. In this role, you’ll play a pivotal part in executing and optimizing marketing strategies that drive business growth and deepen customer engagement with HSA Store. You will also help differentiate the HSA Store from competitors, contributing to the creation and implementation of brand guidelines and developing consistent messaging for both DTC and B2B2C channels. Additionally, you will be responsible for building and executing go-to-market strategy plans and developing cross-functional assets, including emails, landing pages, and digital assets. Reporting to the Director of Marketing, you will work across departments to ensure consistent messaging, marketing execution, and tracking of campaign performance. This is a unique opportunity to shape and amplify the brand presence of HSA Store in the market.

Specific responsibilities:  

  • Go-to-Market Strategy & Campaign Execution: Develop and execute go-to-market strategies across both DTC and B2B2C initiatives. Lead campaign execution in partnership with internal teams to ensure all messaging and assets (emails, landing pages, digital ads, etc.) align with business objectives and brand strategy.
  • Partner Activation & Planning: Coordinate quarterly campaign calendars and partner activation plans to ensure timely execution of high-priority initiatives across both DTC and B2B2C partners.
  • B2B2C Marketing Support: Collaborate with business development and sales to create targeted messaging, campaigns, and enablement materials that resonate with third-party administrators (TPAs) and employer partners.
  • Creative Development & Briefing: Brief in and collaborate with the creative team to develop assets that reflect the HSA Store’s value proposition and brand guidelines across all touchpoints.
  • Brand Differentiation: Support the creation and implementation of brand guidelines that help differentiate HSA Store from competitors, ensuring consistency in voice, tone, and design across all channels.
  • Product Messaging: Help develop compelling product messaging that clearly communicates the value of HSA Store’s offerings to both consumers and partners.
  • Performance Tracking: Monitor campaign performance, track KPIs, and provide insights to optimize campaign effectiveness and ROI.
  • Data-Driven Optimization: Support test-and-learn strategies to improve user experiences, conversion rates, and ongoing engagement across DTC and B2B2C audiences.
  • Cross-Functional Collaboration & Reporting: Partner with internal teams and leadership to ensure alignment on marketing objectives and provide consistent updates on campaign progress and results.

What you'll need:  

  • Minimum of 3-5 years of experience in executing and measuring integrated marketing campaigns, ideally in e-commerce or a similar field, with exposure to both DTC and B2B2C marketing.
  • Experience in briefing in and overseeing the development of cross-functional assets, such as emails, landing pages, and digital ads, for both B2B2C and DTC audiences.
  • Strong understanding of product marketing principles and the ability to translate business goals into actionable marketing strategies for both consumer and B2B2C channels.
  • Experience working with marketing automation tools and analytics platforms, with a focus on using data to improve campaign performance.
  • Ability to collaborate effectively with creative, e-commerce, business development, and analytics teams to drive alignment and campaign success.
  • Experience or interest in supporting B2B2C marketing efforts, including creating campaigns and materials for third-party administrators, employers, and partners.
  • A keen interest in helping shape brand positioning and messaging to differentiate a brand in a competitive marketplace.
  • Strong organizational skills, with the ability to manage multiple projects and deadlines at once.
  • Excellent communication skills, both written and verbal, with a focus on concise, clear messaging.
  • A proactive, problem-solving mindset with the ability to think creatively and strategically.

Additional Details:  

At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location. 

  • Compensation: $70,000 - 90,000
  • Discretionary Annual Bonus Eligibility: Up to 15%
  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • Flexible PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours

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