Social Media Content Creation Specialist

Title: Social Media Content Creation Specialist
Location: Remote
Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)
Initial term: 11-12 months  (position expected to run longer)
Schedule: Mon-Fri, 35 hours per week 

POSITION SUMMARY: 

We are searching for a motivated self-starter with a passion for producing engaging video and static content for social media platforms like TikTok and Instagram for two of our brands: Hot Pockets and DiGiorno. The ideal candidate is confident being in front of or behind the camera, savvy in graphic design for the digital space, hyper-creative, has a passion for online trends, loves the food and pizza/snacking industry, and is fired up about pioneering new creative tactics to drive engagement with Gen-Z consumers.

PRIMARY RESPONSIBILITIES:

• Social Listening: Perform listening across channels to identify relevant trends and opportunities for content that allows the brands to drive engagement and relevancy.
• Develop and Pitch Creative Ideas: Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that strategically ladder back to brands’ overall strategy and ambition.
• End-to-End Content Creation: Design, produce, edit, and copywrite for all social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus.
• We’re also looking for someone who can flex between lo-fi, native content and occasional support on higher-fidelity assets for paid campaigns.
• Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
• Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to garner more engagements, reach, followers, etc.
• Trend-Savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.
• Collaboration: Bring forward social-led ideas and continuously collaborate closely with Community Manager and brand team to execute strategies. Work cross-functionally with paid media teams to ensure content is optimized for both organic and paid distribution.

 

QUALIFICATIONS AND SKILLS:

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s Degree preferred, not required.
• Minimum of 1-3 years’ experience in content creation and/or social media management representing a brand or organization.
• Strong content creation skills that are distinctive and reflect the brand’s strategy and voice.
• Demonstrated ability to think creatively and have a strong understanding of culture.
• Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms – Instagram, TikTok and video editing knowledge required.
• Ability to create both lo-fi native content and contribute to higher-fidelity creative assets for paid media campaigns
• Exceptional understanding of the social media landscape, inclusive of Instagram and TikTok.
• Ability to synthesize data to identify insights to inform creative content and opportunities.
• Exceptional communication (written and oral) skills.
• Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams.

PREFERRED EXPERIENCE:

• Experience using social listening and publishing tools.
• Previous experience working with large brands and partner agencies.
• Familiarity with paid social media content formats and performance metrics.

 

COMPENSATION AND BENEFITS:

• $43 per hour + Overtime
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance
  
  

ABOUT FuseGlobal:
FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!

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