Customer Content Strategy Lead
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Customer Content Lead who will define and govern the lifecycle content strategy that powers customer onboarding, adoption, retention, expansion, and advocacy. In this role, you'll build content as a scalable system -- ensuring programs are consistently framed, reusable, and commercially aligned across segments and regions. If you see content as infrastructure rather than individual output, and thrive on building frameworks that drive real customer impact at scale, and are keen to join an industry leader -- we would love to hear from you!
What you'll do:
As a Customer Content Lead, your key area of responsibility will be lifecycle content strategy and message hierarchy, reusable content frameworks, alignment of content to lifecycle programs and automation, and orchestration with shared content and learning teams for production and localization. You will define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages, developing message hierarchies and value narratives that evolve with customer maturity. You will design reusable content frameworks that enable scale across regions, segments, and channels -- and partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs. You will translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams, while ensuring consistency and quality of lifecycle messaging across all customer-facing touchpoints.
To be successful in this role you will be a strategic thinker with a systems-oriented mindset -- someone who sees content as infrastructure, not just individual output. In addition, the successful candidate will have strong collaboration and influencing skills, the ability to operate effectively in a global environment, and a talent for translating complex product and customer concepts into scalable content frameworks and strategic messaging hierarchies.
How you'll make an impact:
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Define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages.
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Develop and maintain message hierarchies and value narratives that evolve with customer maturity and lifecycle stage.
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Design reusable content frameworks that enable scale across regions, segments, and channels without duplicative effort.
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Partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs.
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Translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams.
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Ensure consistency and quality of lifecycle messaging across all customer-facing touchpoints.
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Review performance and effectiveness of lifecycle content and recommend optimizations based on engagement and outcomes.
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Act as the primary content strategy partner for Retention & Success, Expansion & Advocacy, and Strategic Accounts leads.
What you'll bring to the role:
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Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent combination of education and relevant experience.
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5-8 years of experience in content strategy, lifecycle marketing, or customer marketing, with ownership of content frameworks supporting post-sale customer journeys.
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Proven ability to design content systems and frameworks — not just individual assets — at scale across regions and segments.
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Strong understanding of B2B SaaS customer lifecycles and value storytelling.
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Experience working with marketing automation and lifecycle programs, including event-driven journeys and behavioral triggers.
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Content strategy, UX writing, or marketing certifications considered an asset.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
Other employment statements:
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.Apply for this job
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