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Senior Go-To-Market Manager

Oakville, Ontario - Canada; Toronto, Ontario - Canada; Waterloo, Ontario - Canada

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
 
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
 
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Go-To-Market Manager who will play a critical role in orchestrating the successful launch and lifecycle of our products and solutions. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a  Senior Go-To-Market Manager your key area of responsibility will be orchestrating the successful launch and lifecycle of our products and solutions. This role is a dynamic blend of high-level strategy, meticulous planning, and hands-on execution. This role will be the central hub, aligning Product, Sales, Marketing, and Operations to ensure our innovations make a maximum impact in the market and achieve our revenue targets. If you are a master of cross-functional leadership and thrive on turning great products into commercial successes, we want to hear from you!

How you'll make an impact:

  • Develop a comprehensive commercial and Go-To-Market (GTM) strategy encompassing new product introductions and the entire product lifecycle to stimulate revenue growth, enhance profit margins, secure competitive advantage, and expand market share.

  • Provide cross functional leadership in  GTM planning cycles for upcoming product/solution releases, ensuring alignment with corporate strategy, product roadmaps, and revenue goals.

  • Connect the product road map to the revenue plan:  Develop the strategic business case for new products in partnership with key stakeholders during the discovery phase, ensuring product development is aligned with a validated and profitable path to market. This foundational work includes shaping revenue plans, pricing models, and resource forecasts to secure investment and guide the product roadmap.

  • Provide leadership in regular cross-functional GTM readiness meetings providing support to manage dependencies, identify risks, and drive resolution of roadblocks to ensure on-time, high-impact launches.

  • Collaborate closely with Product Marketing to ensure messaging, positioning, and launch assets are aligned with the GTM plan and commercial strategy and effectively support sales and partner enablement.

  • Partner with sales, Channel Teams, Partner Program, Revenue Operations, Sales Enablement to define launch-specific sales targets, enablement requirements, compensation considerations, and reporting needs. Develop and oversee the execution of channel and direct sales team readiness plan, ensuring they are informed, trained, and incentivized.

  • Partner with finance on revenue planning, pricing and costing for new product launches

    Work with Product Management and Operations teams to ensure product, supply chain, etc. readiness in alignment with GTM plan

  • Establish and track Key Performance Indicators (KPIs) for launches, such as pipeline generation, adoption rates, partner engagement, and time-to-revenue, creating dashboards with Revenue Operations to monitor success.

  • Collaborate with Sales and marketing to sustain launch metrics and implement programs for base retention and expansion

  • Define key success metrics for launches (e.g., pipeline generation, adoption rates, revenue attainment, partner engagement, time-to-revenue) and establish dashboards/reporting mechanisms with Rev Ops.

  • Drive a culture of continuous improvement by leading post-launch retrospectives (post-mortems) to identify lessons learned and refine our GTM playbook.

  • Act as a key conduit, providing structured market, sales, and partner feedback from launch activities back into the product development lifecycle.

What you'll bring to the role:

  • 8-10+ years in go-to-market, product marketing, product management, or a related role, preferably within a B2B technology environment.

  • Diverse skill set, with preference given to candidates with experience in multiple domains, including  go to market, strategic pricing,  sales, marketing and product management 

  • Highly analytical with ability to build up robust global business cases and product forecasts

  • Experience launching technology software and hardware solutions

  • Strong knowledge of channels to market: including Resellers, VARS, Carriers and direct sales

  • Data-Driven Decision Making: Strong analytical skills with the ability to interpret data and make data-driven decisions.

  • Networking Skills: Strong ability to build and maintain relationships with key stakeholders across the organization

  • Ambitious: Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.

  • Strategic Thinking: Proven ability to synthesize a big picture strategy that takes in consideration of the entire GTM landscape and product lifecycle  

  • Collaboration: Ability to work effectively with cross-functional teams. 

  • Market Analysis: Ability to analyze market trends, customer needs, and competitive landscapes. 

  • Product Knowledge: Solid understanding of product development and marketing principles.    

  • Passion for technology and technical products.

  • Project Management: Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.

  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.

  • Team Leadership: Experience in mentoring and guiding junior team members.    

  • Process Improvement: Ability to establish and optimize product launch and GTM processes and standards.      

  • Strong presentation skills (in person and virtually) and ability to deliver training effectively

  • Strong team player with the ability to engage with all levels of the organization.

  • Experience in the telematics industry is a plus.

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
 
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
 
This posting is for an existing vacancy.
 

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
 
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice. 

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Hiring Range

$116,200 - $155,000 CAD

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Geotab is committed to fair and equitable treatment for all, and fostering a culture that embraces diversity and inclusion throughout the hiring process and beyond. At Geotab, our unique company culture is built upon the value of “always do the right thing” which is embraced by employees around the world. As a global organization, we continuously seek ways in which we can support both our staff and our communities through programs and partnerships focused on empowering diversity and prioritizing inclusion. 

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Note to USA Applicants: This is a separate survey from the EEO-1 Voluntary Self Identification Form used in the United States for compliance purposes. We feel that the options found in the mandated survey do not encompass the rich diversity of our applicants, and as such strive to provide additional responses that reflect the landscape more accurately.

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