GTM & Partnerships Manager
COMPANY OVERVIEW
Built is a growth-stage company at the intersection of FinTech and PropTech. We are on a mission to change the way the world gets built with technology and services that streamline the $1.4T U.S. construction industry.
By providing a centralized platform for all industry stakeholders, Built enables increased efficiency, collaboration, transparency, and business agility—allowing customers to build and manage the communities around us more profitably and with more confidence. The Built platform is used by hundreds of leading North American lenders and asset managers, and thousands of developers, home builders, and contractors. Since our founding in 2015, we've partnered with over 140 of the top financial institutions in the U.S. and Canada, including 35+ of the top 100 U.S. construction lenders.
With our latest $1.5B valuation, we’re on a continued growth trajectory and are committed to attracting the best talent in the world. We want you to be a part of this exciting journey.
LINKS
Built Technologies is looking for a GTM & Partnerships Manager to own the end-to-market strategy, execution, and scaling of our newest products and strategic alliances. You’ll partner closely with Sales, Marketing, Product, Operations, and our supplier network to craft positioning, design demand-gen campaigns, enable our go-to-market channels, and ensure partner success. This is a strategic, execution-focused role designed to drive fast adoption, repeatable revenue growth, and deep, mutually beneficial partner relationships. Ultimately, your impact will be seen in revenue growth, customer retention, positive partner performance, and increasing adoption of our offerings.
You’ll report to the General Manager and translate our broader strategy into detailed launch plans, partner enablement roadmaps, and joint-value initiatives—making sure new offerings hit the market on time, on message, and on target with both customers and partners.
What Success Looks Like
- Generates Commercial Success: Consistently acquiring high-quality customers who are well-matched to the offering and convert efficiently through the funnel
- Creates High-Impact Partnerships: Create and nurture high value partnerships and think creatively about how to incorporate joint activities with partners (co-marketing, integrations, referrals) drive a measurable lift in leads, conversions, and revenue.
- Demonstrates Operational Excellence: Implementing operational processes that enable scale and lead to smooth onboarding, minimal friction, and high product and service usage.
- Drives Confidence: Internal teams and external partners report high satisfaction with our enablement materials, training, and collaboration.
- Data-Driven Optimization: Feedback loops capture both customer and partner insights to iteratively refine messaging, tactics, and joint offerings.
Key Responsibilities
Market Strategy, Positioning & Partnerships
- Conduct market research, competitive analysis, and customer-plus-partner interviews to define product positioning and co-value propositions.
- Develop segment-specific messaging, pricing strategies, and partner tiers that align incentives and drive mutual growth.
Launch Planning & Cross-Functional Coordination
- Build comprehensive GTM plans with clear milestones, budgets, success metrics, and partner touchpoints for each new offering.
- Align launch teams across Product, Marketing, Sales, Support, Operations, and Partner Management to ensure seamless execution.
Demand Generation & Campaign Execution
- Design and execute multi-channel marketing campaigns aimed at maximizing Built’s competitive advantage in channel distribution.
- Collaborate with marketing teams to produce joint assets (whitepapers, case studies, landing pages, ads).
Sales & Partner Enablement
- Create and maintain sales playbooks, demo scripts, and joint-selling guides.
- Collaborate on and lead (as necessary) onboarding and ongoing training for sales and partner teams to guarantee readiness for launch and ongoing co-selling success.
Partner Recruitment & Ongoing Relationship Management
- Identify, evaluate, and recruit new channel and integration partners aligned with our strategic goals.
- Serve as the day-to-day liaison—owning partner onboarding, training, performance tracking, and issue resolution.
- Drive regular partner business reviews (PBRs), share pipeline insights, and co-develop growth plans.
Operational Execution & Continuous Improvement
- Build and iterate on playbooks, documentation, and SOPs for key operational flows across the customer and partner journey.
- Define, maintain, and share dashboards for funnel metrics, campaign ROI, partner-sourced pipeline, win rates, and partner health scores.
- Analyze customer and partner feedback to surface opportunities for new joint offerings, process enhancements, or product improvements.
- Collaborate closely with internal teams (e.g. product, support, sales ops) to streamline handoffs and keep the experience seamless.
What You’ll Bring
- 5+ years in GTM, product marketing, demand generation, partner management, or sales enablement roles—ideally within a SaaS, marketplace, or channel-driven environment.
- Proven track record of launching products or initiatives end-to-end and building/managing high-performing partner programs.
- Deep understanding of marketing channels, channel economics, and partnership business models.
- Strong analytical skills—comfortable building and interpreting dashboards in BI tools (e.g., Tableau, Looker).
- Excellent project management and communication skills, with the ability to influence and align cross-functional stakeholders.
- A strategic thinker with a hands-on “builder” mentality—energized by ambiguity and driven to execute.
- Experience with CRM and PRM tools (e.g., HubSpot, Salesforce, PartnerStack) and basic operational analytics.
- Construction or real estate tech background is a plus but not required.
This GTM & Partnerships Manager will drive both customer acquisition and partner-led growth—ensuring every launch and alliance accelerates revenue, strengthens our ecosystem, and sets the stage for long-term success.
Built’s salary range for this position is $135,000-$170,000 USD per year. The pay range is designed to accommodate upward mobility in the role, therefore it encompasses the full span of proficiency levels for this role and we believe that the midpoint of the range is competitive in the market. Salary is just one component of Built's total compensation package for employees. Your total rewards package at Built will include equity, top-notch medical, dental and vision coverage, an unlimited PTO policy, and other benefits.
Perks:
- The rare opportunity to radically disrupt an industry
- Competitive benefits including: uncapped vacation, health, dental & vision insurance, and 401k
- Robust compensation package including base salary and equity
- Flexible working hours, paid family leave, ERGs & Mentorship opportunities
- Learning grant program to support ongoing professional development
Our company is made up of passionate people who are driven in a variety of disciplines—and each of them brings their unique perspective to everything they do. Creating a safe and inclusive workplace is critical to the success of our company and of our employees, so it’s our aim to recruit, hire and promote without bias against race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status or any other status protected by applicable law. As we learn and as we grow, we’re committed to ensuring that these ideals are at the forefront of everything we do.
Greenhouse Disclosure
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Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for current or future employment. You have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability.
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For California residents: Please note that Controller does not sell your personal data or share it with third parties outside of Greenhouse Software, Inc.
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